菜单
Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算
默认使用会先检查来源的 Prompt；你也可以切换为直接命令，或下载本地副本。
决定是否安装前，请先阅读 SKILL.md，以及 SkillsMP 当前展示的配套文件。
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
直接命令不会经过审查 Prompt；运行前请先检查来源。
npx skills add https://github.com/TuYv/ccpm --skill roi-calculator命令会保持在同一行。复制前请横向滚动并检查完整内容。
想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
Use when auditing a paid ad account for incremental contribution, wasted spend, or measurement integrity before scaling; runs a typed 20-item ROAS profile with verified vetoes and a SHIP/FIX/BLOCK/UNDECIDED gate on own exported data. Not for campaign structure design — use campaign-architect; not for creative production — use ad-creative-builder. 付费广告账户审计/ROAS评分
Use when the user asks to "write ad copy", "generate RSA headlines", or "build ad creative at volume"; produces ad units — RSA headlines/descriptions, hooks, and an angle matrix — message-matched to the destination landing page. Not for scoring an ad account — use ad-account-auditor; not for the post-click page — use landing-optimizer; not for organic articles — use content-writer. 广告创意/广告文案/RSA标题
Use when the user asks to "design an A/B test", "set up a creative/landing test", "run an incrementality test", or "is this result statistically and practically material?"; produces a hypothesis, variant matrix, sample-size/duration/power plan, and a documented effect/uncertainty read from own exported results. It applies only a precommitted owner-approved action rule; the statistical helper never chooses a business action. Not for producing variants — use ad-creative-builder; not for reading back one shipped change — use paid-measurement-loop. 广告AB测试设计/实验设计/显著性判定/增效测试
基于 SOC 职业分类
正在显示 SKILL.md
| name | roi-calculator |
| slug | aaron-roi-calculator |
| displayName | ROI Calculator · ROI 计算 |
| summary | 活动投入产出核算:成本归集、收益口径与 ROI 及 STAR 回报(R)证据汇总 |
| description | Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算 |
| version | 19.2.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when measuring or projecting influencer campaign ROI, justifying or defending budgets, comparing ROI across campaigns or channels, evaluating individual influencer or tier value, or preparing executive-level ROI numbers. Activate when the user supplies spend and results data and wants ROI, ROAS, EMV, CPA/CAC, attribution, or LTV impact computed. |
| argument-hint | <campaign name or spend> [revenue] [results data] |
| metadata | {"author":"aaron-he-zhu","version":"19.2.0","discipline":"influencer","phase":"report","geo-relevance":"low","hermes":{"tags":["marketing","influencer","report"],"category":"influencer"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data.
Cross-discipline (paid ads): this is the shared return-math engine for paid ads — paid-measurement-loop, attribution-reconciler, and budget-optimizer delegate ROAS/CPA/payback ratios here rather than recomputing them. Save paid runs under
memory/ad/roi-calculator/.
Shortest invocation:
Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach
Common scenario — compare methods before reporting:
What's the ROI of our campaign using direct revenue, EMV, and LTV-based methods?
performance-analyzer.memory/influencer/roi-calculator/YYYY-MM-DD-<topic>.md containing direct ROI/ROAS, EMV, cost-efficiency metrics, attribution-modeled revenue, LTV-based ROI, by-influencer ROI, and a summary report block.Emit the standard shape from skill-contract.md §Handoff Summary Format.
This family is Tier 1 — it works with no live integrations. Ask the user for spend and results data and compute everything from those inputs. Connectors below can pull the numbers automatically when available:
~~social platform analytics — reach, impressions, engagements, video views per platform for EMV and cost-per-metric math.~~ecommerce / analytics — revenue, conversions, link clicks, and AOV for direct ROI and attribution.~~CRM — new-customer counts, repeat-purchase rate, and lifetime value for LTV-based ROI.~~influencer database — per-influencer fees and tier data for by-influencer ROI.With zero integrations, supply the investment and results tables by hand and the skill still produces every calculation. See CONNECTORS.md for the free/keyless recipe per category.
When a user requests ROI calculation, work the steps below. Each step has a fill-in template in references/roi-templates.md — link the step number to its block there.
Gather ROI inputs — campaign details, the investment (total spend) table, and the results-data table. (template)
Calculate direct ROI — Simple ROI = (Revenue − Investment) / Investment × 100; ROAS = Revenue / Investment. State profit and a Profitable/Break-even/Loss assessment. (template)
Calculate Earned Media Value (EMV) — impression-based (Impressions × CPM / 1000) and engagement-based (Engagements × CPE), then average. Flag EMV as directional, not absolute. (template)
Calculate cost-efficiency metrics — CPM, CPR, CPE, CPV, CPC, CPA, and CAC. Compare only against a declared, source-dated target with a compatible market, window, and attribution basis; otherwise report the metric descriptively and mark the comparison pending. (template)
Apply attribution modeling — run first-touch, last-touch, linear, time-decay, and position-based; recommend the model that fits the customer journey. (template)
Calculate customer lifetime value impact — LTV-Based ROI = (New Customers × Avg LTV − Investment) / Investment; project short- vs. long-term and compare customer quality to organic/paid. (template)
Calculate by-influencer ROI — per-influencer ROI/ROAS rank, investment efficiency, and ROI by tier (macro/micro/nano). (template)
Generate the ROI report summary — investment, returns, ROI by methodology, key metrics vs. benchmark, bottom line, and 1-3 recommendations. (template)
Produce the measured Return (R) evidence for the gate
The financial outputs from steps 1–8 are the campaign's measured Return (R) evidence for STAR: ROI/ROAS read against the declared target (R1) and the alternative-channel baseline (R3), CPE/CPM/CPA benchmarked on a normalized window (R2), KPI attainment versus the pre-registered target (R4), conversions attributed with a stated method and rigor (R5), and incremental impact separated from baseline where measurable (R6). Measured Return exists only at assessment_time: actual; a forecast read has no R1–R6. Label each figure Measured / User-provided / Calculated / Estimated.
Hand this Return evidence to the creator-content-auditor gate — it folds R into the full actual STAR run and computes the profile-weighted SQS. This skill does not run the scorer or emit the composite. Unverified conversions emit results-unverified: report R1/R2/R5 as low-confidence and make no attributable-return claims. These financial numbers are consumed as R evidence; they are not themselves an SQS.
For a multi-creator campaign, the gate scores each creator partnership separately; a budget-weighted mean of the per-partnership SQS values may summarize the campaign but never replaces the per-partnership diagnosis. This skill supplies the per-partnership Return evidence; it does not aggregate or roll up a composite.
Persist only with permission — save under memory/influencer/roi-calculator/ (or the paid path) only after authorization; request separate authorization for hot-cache promotion.
User: "Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach"
Output:
# ROI Calculation Summary
## Investment & Returns
| Item | Value |
|------|-------|
| Total Investment | $25,000 |
| Direct Revenue | $72,000 |
| Total Reach | 2,100,000 |
## ROI Results
### Direct ROI
- **Profit**: $47,000
- **ROI**: 188%
- **ROAS**: 2.88:1
For every $1 spent, you generated $2.88 in revenue.
### Earned Media Value
- **EMV** (directional scenario at a declared $8 CPM): $16,800
- **EMV Multiple**: 0.67x
### Cost Efficiency
- **CPM**: $11.90
- **CPA**: Unknown (conversion count was not supplied)
## Assessment: Profitable on the supplied direct-revenue basis
Direct revenue exceeds the supplied investment, but no source-dated peer target or incrementality evidence was provided. Do not infer benchmark outperformance or authorize a scale decision from this read alone; obtain verified conversions, attribution evidence, and the campaign owner's precommitted decision rule first.
The source-dated benchmark evidence template lives in references/roi-templates.md#benchmark-evidence-template.
Primary: report-generator — turn the ROI numbers into a stakeholder-ready report.
Alternates (same Report family):
Termination note: keep a visited-set of skills invoked this session. If the primary next skill was already run, stop and report the chain complete rather than re-invoking it. Stop after at most 3 hops in a single chain.