Creates professional, comprehensive influencer briefs that clearly communicate campaign objectives, creative requirements, deliverables, and guidelines. Ensures influencers have everything they need to create great content.
Creates professional, comprehensive influencer briefs that clearly communicate campaign objectives, creative requirements, deliverables, and guidelines. Ensures influencers have everything they need to create great content.
Brief Generator
This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.
When to Use This Skill
Briefing influencers for a new campaign
Standardizing brief formats across your team
Onboarding new ambassador partners
Creating templates for recurring campaigns
Improving brief clarity after revision-heavy campaigns
---
# Influencer Campaign Brief## Campaign: [Campaign Name]
---
## 📋 Overview### Brand**[Brand Name]** - [One-line brand description]
[2-3 sentences about the brand, its values, and what makes it unique]
### Product/Service**[Product Name]**
[Product description including:
- What it is
- Key features/benefits
- Price point
- Where to buy]
### Campaign Goal
[Clear statement of what this campaign aims to achieve]
### Why You
[Personalized note on why this influencer was selected - makes creators feel valued]
---
## 🎯 Key Messages### Primary Message> "[The one thing viewers should take away]"### Supporting Messages (choose 1-2 to incorporate naturally)- [Message 1]
- [Message 2]
- [Message 3]
### Talking Points- [Point 1]
- [Point 2]
[Point 3]
[Avoid 1]
[Avoid 2]
---
| Platform | Format | Quantity | Specs |
|----------|--------|----------|-------|
| [Platform 1] | [Format] | [#] | [Specs] |
| [Platform 2] | [Format] | [#] | [Specs] |
: [Format type]
: [Number]
: [If video: length]
:
Aspect ratio: [ratio]
Resolution: [minimum]
File format: [formats]
:
Include: [@brand mention, #hashtags, disclosure]
Character limit: [platform limit]
Link: [yes/no, where]
:
[ ] [Element 1]
[ ] [Element 2]
---
[Describe the overall creative vision for this campaign]
Tone: [e.g., fun and energetic / authentic and relatable / premium and aspirational]
Style: [e.g., lifestyle integration / tutorial / review / day-in-the-life]
Visual: [e.g., bright and colorful / moody and cinematic / minimal and clean]
(first 1-3 seconds):
[Suggestion for attention-grabbing opening]
:
[What the main content should cover]
(end):
[What viewers should do next]
[Statement about how much creative freedom the influencer has]
:
[Link/description of example 1]
[Link/description of example 2]
:
[What makes them effective]
[Do 1]
[Do 2]
[Do 3]
[Do 4]
[Don't 1]
[Don't 2]
[Don't 3]
[Don't 4]
---
[Product 1] - [description/variant]
[Product 2] - [description/variant]
: [Expected delivery date]
: [Confirm address with influencer]
| Feature | Benefit | How to Show |
|---------|---------|-------------|
| [Feature 1] | [Benefit] | [Demo suggestion] |
| [Feature 2] | [Benefit] | [Demo suggestion] |
| [Feature 3] | [Benefit] | [Demo suggestion] |
[USP 1]
[USP 2]
[USP 3]
---
| Element | Details |
|---------|---------|
| Brand Handle | @[handle] |
| Campaign Hashtag | #[hashtag] |
| Branded Hashtag | #[hashtag] |
| Landing Page | [URL] |
| Promo Code | [CODE] - [discount details] |
| UTM Link | [full tracking URL] |
[Link to brand asset folder with logos, images, etc.]
---
| Milestone | Date | Notes |
|-----------|------|-------|
| Brief Received | [date] | Today |
| Product Delivery | [date] | |
| Concept/Script Due | [date] | Optional - for approval |
| Draft Content Due | [date] | For review before posting |
| Feedback Provided | [date] | |
| Revisions Due | [date] | If needed |
| Final Approval | [date] | |
| Content Goes Live | [date] | [time window if specific] |
| Insights/Analytics Due | [date] | 48-72 hours post |
: [specific dates/times if applicable]
---
:
[ ] Concept outline OR script (optional)
[ ] Any questions or concerns
:
[ ] Draft content (unlisted/private)
[ ] Draft caption with all required elements
:
[ ] Live content link
[ ] Screenshots of insights (48-72 hours post)
[How to submit: email, platform, tool]
Initial review: [X] business days
Revision feedback: [X] business days
[Number of revisions included, what constitutes a revision]
---
: All sponsored content MUST include clear disclosure.
:
#ad (required)
#sponsored
"Paid partnership with [Brand]" (platform feature)
Verbal disclosure in video: "This video is sponsored by [Brand]"
: Disclosure must be:
Visible without clicking "more"
At the beginning of caption
Clear and unambiguous
[ ] No competitor mentions
[ ] No false claims about product
[ ] No before/after claims (unless approved)
[ ] No pricing comparisons
[ ] [Industry-specific restrictions]
:
[ ] Repost on brand social channels
[ ] Use in paid advertising
[ ] Use on website
[ ] Use in email marketing
[ ] Use in presentations/sales materials
: [e.g., perpetual / 12 months / campaign duration]
: [e.g., worldwide / US only]
---
| Item | Amount |
|------|--------|
| Base Fee | $[X] |
| [Additional deliverable] | $[X] |
| | |
: [method]
: [e.g., Net 30 after content goes live]
: [what to include]
Affiliate commission: [% on sales with code]
Product to keep: [Yes/No - value]
Performance bonus: [if applicable]
---
: [Contact name]
: [Title]
: [email]
: [phone - for urgent matters]
: [expected response time]
[Secondary contact for urgent issues]
---
A: [Answer]
A: [Answer]
A: [Answer]
A: [Answer]
---
By proceeding with this collaboration, you confirm:
[ ] I have read and understood this brief
[ ] I agree to the deliverables and timeline
[ ] I will comply with disclosure requirements
[ ] I understand the usage rights granted
---
---
Example
User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"
Output: [Complete brief with product messaging around organic ingredients and clean label, deliverables of 1 Reel + 1 TikTok video, creative direction for "morning routine" or "workout fuel" angles, timeline, and disclosure requirements]
