brief-generator

name	brief-generator
description	Creates professional, comprehensive influencer briefs that clearly communicate campaign objectives, creative requirements, deliverables, and guidelines. Ensures influencers have everything they need to create great content.

Brief Generator

This skill helps you create clear, comprehensive influencer briefs that set creators up for success. Good briefs lead to better content, fewer revisions, and stronger partnerships.

When to Use This Skill

• Briefing influencers for a new campaign
• Standardizing brief formats across your team
• Onboarding new ambassador partners
• Creating templates for recurring campaigns
• Improving brief clarity after revision-heavy campaigns
• Preparing briefs for different content types

What This Skill Does

1. Brief Structure: Creates organized, easy-to-follow briefs
2. Clear Requirements: Specifies all deliverables and guidelines
3. Creative Direction: Provides inspiration while allowing freedom
4. Technical Specs: Details platform-specific requirements
5. Compliance: Includes legal/disclosure requirements
6. Timeline: Establishes clear deadlines and milestones

How to Use

Create a Campaign Brief

Create an influencer brief for [campaign] with [deliverables] for [product]

Generate a brief for [influencer type] promoting [product] on [platform]

Specific Content Types

Create a TikTok brief for a product review video

Generate an Instagram Stories brief for a brand takeover

Instructions

When a user requests a brief:

1. Gather Brief Inputs

   ### Brief Requirements
   
   **Campaign Information**:
   - Campaign Name: [name]
   - Brand: [brand]
   - Product/Service: [description]
   
   **Deliverables**:
   - Platform(s): [platforms]
   - Content Type: [types]
   - Quantity: [number of posts]
   
   **Key Details**:
   - Key message: [main point to convey]
   - CTA: [what action should viewers take]
   - Timeline: [key dates]
   - Budget/Compensation: [terms]
   

2. Generate Professional Brief

   ---
   
   # Influencer Campaign Brief
   
   ## Campaign: [Campaign Name]
   
   ---
   
   ## 📋 Overview
   
   ### Brand
   **[Brand Name]** - [One-line brand description]
   
   [2-3 sentences about the brand, its values, and what makes it unique]
   
   ### Product/Service
   **[Product Name]**
   
   [Product description including:
   - What it is
   - Key features/benefits
   - Price point
   - Where to buy]
   
   ### Campaign Goal
   [Clear statement of what this campaign aims to achieve]
   
   ### Why You
   [Personalized note on why this influencer was selected - makes creators feel valued]
   
   ---
   
   ## 🎯 Key Messages
   
   ### Primary Message
   > "[The one thing viewers should take away]"
   
   ### Supporting Messages (choose 1-2 to incorporate naturally)
   - [Message 1]
   - [Message 2]
   - [Message 3]
   
   ### Talking Points
   - [Point 1]
   - [Point 2]
    [Point 3]
   
   
    [Avoid 1]
    [Avoid 2]
   
   ---
   
   
   
   
   
   | Platform | Format | Quantity | Specs |
   |----------|--------|----------|-------|
   | [Platform 1] | [Format] | [#] | [Specs] |
   | [Platform 2] | [Format] | [#] | [Specs] |
   
   
   
   
   
   : [Format type]
   : [Number]
   : [If video: length]
   
   :
    Aspect ratio: [ratio]
    Resolution: [minimum]
    File format: [formats]
   
   :
    Include: [@brand mention, #hashtags, disclosure]
    Character limit: [platform limit]
    Link: [yes/no, where]
   
   :
    [ ] [Element 1]
    [ ] [Element 2]
   
   ---
   
   
   
   
   [Describe the overall creative vision for this campaign]
   
   
    Tone: [e.g., fun and energetic / authentic and relatable / premium and aspirational]
    Style: [e.g., lifestyle integration / tutorial / review / day-in-the-life]
    Visual: [e.g., bright and colorful / moody and cinematic / minimal and clean]
   
   
   
    (first 1-3 seconds):
   [Suggestion for attention-grabbing opening]
   
   :
   [What the main content should cover]
   
    (end):
   [What viewers should do next]
   
   
   [Statement about how much creative freedom the influencer has]
   
   
   
   
   
   :
    [Link/description of example 1]
    [Link/description of example 2]
   
   :
    [What makes them effective]
   
   
   
   
    [Do 1]
    [Do 2]
    [Do 3]
    [Do 4]
   
   
    [Don't 1]
    [Don't 2]
    [Don't 3]
    [Don't 4]
   
   ---
   
   
   
   
    [Product 1] - [description/variant]
    [Product 2] - [description/variant]
   
   : [Expected delivery date]
   : [Confirm address with influencer]
   
   
   
   | Feature | Benefit | How to Show |
   |---------|---------|-------------|
   | [Feature 1] | [Benefit] | [Demo suggestion] |
   | [Feature 2] | [Benefit] | [Demo suggestion] |
   | [Feature 3] | [Benefit] | [Demo suggestion] |
   
   
    [USP 1]
    [USP 2]
    [USP 3]
   
   ---
   
   
   
   
   
   | Element | Details |
   |---------|---------|
   | Brand Handle | @[handle] |
   | Campaign Hashtag | #[hashtag] |
   | Branded Hashtag | #[hashtag] |
   | Landing Page | [URL] |
   | Promo Code | [CODE] - [discount details] |
   | UTM Link | [full tracking URL] |
   
   
   [Link to brand asset folder with logos, images, etc.]
   
   ---
   
   
   
   | Milestone | Date | Notes |
   |-----------|------|-------|
   | Brief Received | [date] | Today |
   | Product Delivery | [date] | |
   | Concept/Script Due | [date] | Optional - for approval |
   | Draft Content Due | [date] | For review before posting |
   | Feedback Provided | [date] | |
   | Revisions Due | [date] | If needed |
   | Final Approval | [date] | |
   | Content Goes Live | [date] | [time window if specific] |
   | Insights/Analytics Due | [date] | 48-72 hours post |
   
   : [specific dates/times if applicable]
   
   ---
   
   
   
   
   
    :
    [ ] Concept outline OR script (optional)
    [ ] Any questions or concerns
   
    :
    [ ] Draft content (unlisted/private)
    [ ] Draft caption with all required elements
   
    :
    [ ] Live content link
    [ ] Screenshots of insights (48-72 hours post)
   
   
   [How to submit: email, platform, tool]
   
   
    Initial review: [X] business days
    Revision feedback: [X] business days
   
   
   [Number of revisions included, what constitutes a revision]
   
   ---
   
   
   
   
   
   : All sponsored content MUST include clear disclosure.
   
   :
    #ad (required)
    #sponsored
    "Paid partnership with [Brand]" (platform feature)
    Verbal disclosure in video: "This video is sponsored by [Brand]"
   
   : Disclosure must be:
    Visible without clicking "more"
    At the beginning of caption
    Clear and unambiguous
   
   
   
    [ ] No competitor mentions
    [ ] No false claims about product
    [ ] No before/after claims (unless approved)
    [ ] No pricing comparisons
    [ ] [Industry-specific restrictions]
   
   
   
   :
    [ ] Repost on brand social channels
    [ ] Use in paid advertising
    [ ] Use on website
    [ ] Use in email marketing
    [ ] Use in presentations/sales materials
   
   : [e.g., perpetual / 12 months / campaign duration]
   : [e.g., worldwide / US only]
   
   ---
   
   
   
   
   
   | Item | Amount |
   |------|--------|
   | Base Fee | $[X] |
   | [Additional deliverable] | $[X] |
   |  |  |
   
   : [method]
   : [e.g., Net 30 after content goes live]
   : [what to include]
   
   
    Affiliate commission: [% on sales with code]
    Product to keep: [Yes/No - value]
    Performance bonus: [if applicable]
   
   ---
   
   
   
   
   
   : [Contact name]
   : [Title]
   : [email]
   : [phone - for urgent matters]
   : [expected response time]
   
   
   [Secondary contact for urgent issues]
   
   ---
   
   
   
   
   A: [Answer]
   
   
   A: [Answer]
   
   
   A: [Answer]
   
   
   A: [Answer]
   
   ---
   
   
   
   By proceeding with this collaboration, you confirm:
   
    [ ] I have read and understood this brief
    [ ] I agree to the deliverables and timeline
    [ ] I will comply with disclosure requirements
    [ ] I understand the usage rights granted
   
   
   
   ---
   
   
   
   ---
   

Example

User: "Create a brief for micro-influencers to promote our new organic protein powder on Instagram and TikTok"

Output: [Complete brief with product messaging around organic ingredients and clean label, deliverables of 1 Reel + 1 TikTok video, creative direction for "morning routine" or "workout fuel" angles, timeline, and disclosure requirements]

Brief Templates by Campaign Type

Product Launch Brief

• Focus: Introduction, key features, availability
• Content: Unboxing, first impressions, demo

Review/Testimonial Brief

• Focus: Honest experience, specific benefits
• Content: In-depth review, before/after (if applicable)

Event/Activation Brief

• Focus: Experience, atmosphere, brand interaction
• Content: Real-time posting, event highlights

Always-On/Ambassador Brief

• Focus: Ongoing integration, long-term relationship
• Content: Regular organic mentions, lifestyle integration

Giveaway Brief

• Focus: Entry mechanics, rules, excitement
• Content: Prize showcase, entry CTA

Tips for Great Briefs

1. Be clear, not controlling - Guidelines, not scripts
2. Show inspiration - Visual examples help
3. Respect their voice - That's why you hired them
4. Make it scannable - Use formatting, headers, bullets
5. Include everything - Don't make them ask questions
6. Be realistic - Don't ask for too much in one post

Related Skills

• campaign-planner - Create the campaign this brief supports
• content-reviewer - Review submitted content
• outreach-manager - Deliver briefs to influencers
• contract-helper - Include legal terms