| name | brand-vs-generic-keyword-split |
| description | Use when planning paid + organic strategy. Brand queries convert higher; generic queries are top-of-funnel.
|
Brand vs Generic Keyword Split
Brand queries ('CardPrepAI pricing'): 5-20% of traffic, highest convert. Generic ('Pokemon card grading'): 80-95% of traffic, top-of-funnel. Plan budget accordingly.
Brand keyword characteristics
- Search volume = brand awareness (low until built)
- CTR very high (>50% on #1)
- Conversion rate very high (5-20%)
- Cost low (paid: easy to win brand)
- SEO: own them all (block competitors on brand)
Generic keyword characteristics
- Search volume larger (10-100× brand)
- CTR moderate (5-15% on #1)
- Conversion rate lower (0.5-5%)
- Cost variable by KD
- SEO: harder to win, longer timeline
Strategy split
Paid: bid on brand terms (low cost, high return). Also bid on competitor brands (defensive).
Organic: target generic + long-tail (build authority over time). Don't fight paid + organic for the same head term.
Mix: 30% budget on brand defense + competitor brand, 70% on generic acquisition.
Where this fits in the X3 empire
Paid/organic split for CardPrepAI and X3 portfolio.