brand-vs-generic-keyword-split

name	brand-vs-generic-keyword-split
description	Use when planning paid + organic strategy. Brand queries convert higher; generic queries are top-of-funnel.

Brand vs Generic Keyword Split

Brand queries ('CardPrepAI pricing'): 5-20% of traffic, highest convert. Generic ('Pokemon card grading'): 80-95% of traffic, top-of-funnel. Plan budget accordingly.

Brand keyword characteristics

1. Search volume = brand awareness (low until built)
2. CTR very high (>50% on #1)
3. Conversion rate very high (5-20%)
4. Cost low (paid: easy to win brand)
5. SEO: own them all (block competitors on brand)

Generic keyword characteristics

1. Search volume larger (10-100× brand)
2. CTR moderate (5-15% on #1)
3. Conversion rate lower (0.5-5%)
4. Cost variable by KD
5. SEO: harder to win, longer timeline

Strategy split

Paid: bid on brand terms (low cost, high return). Also bid on competitor brands (defensive).

Organic: target generic + long-tail (build authority over time). Don't fight paid + organic for the same head term.

Mix: 30% budget on brand defense + competitor brand, 70% on generic acquisition.

Where this fits in the X3 empire

Paid/organic split for CardPrepAI and X3 portfolio.