linkedin-ads-strategy

name	linkedin-ads-strategy
description	Use when targeting professional/B2B audiences. LinkedIn = highest CPM, highest intent for B2B.

LinkedIn Ads Strategy

LinkedIn ads = B2B precision targeting. Job title, company, industry, seniority. Highest cost but high-value lead.

Targeting precision

Available targeting:

1. Job title (most specific)
2. Job function
3. Company name (specific accounts)
4. Company industry
5. Company size
6. Seniority
7. Years of experience
8. Skills
9. Education
10. Interest

Ad formats

1. Sponsored Content — feed ads, most common
2. Sponsored Messaging — DM-style (declining effectiveness)
3. Text Ads — small sidebar ads
4. Dynamic Ads — personalized
5. Lead Gen Forms — auto-fill from LinkedIn profile

Cost benchmarks

• CPM: $30-60 (highest of major platforms)
• CPC: $5-15
• Average lead cost: $50-200
• Conversion to customer: varies wildly

Worth it for: high-LTV B2B ($10K+ ACV). Not worth for: B2C, low-LTV.

Where this fits in the X3 empire

LinkedIn ads — not currently used by CardPrepAI (consumer audience), kept for FDG and X3FS B2B.