| name | linkedin-ads-strategy |
| description | Use when targeting professional/B2B audiences. LinkedIn = highest CPM, highest intent for B2B.
|
LinkedIn Ads Strategy
LinkedIn ads = B2B precision targeting. Job title, company, industry, seniority. Highest cost but high-value lead.
Targeting precision
Available targeting:
- Job title (most specific)
- Job function
- Company name (specific accounts)
- Company industry
- Company size
- Seniority
- Years of experience
- Skills
- Education
- Interest
Ad formats
- Sponsored Content — feed ads, most common
- Sponsored Messaging — DM-style (declining effectiveness)
- Text Ads — small sidebar ads
- Dynamic Ads — personalized
- Lead Gen Forms — auto-fill from LinkedIn profile
Cost benchmarks
- CPM: $30-60 (highest of major platforms)
- CPC: $5-15
- Average lead cost: $50-200
- Conversion to customer: varies wildly
Worth it for: high-LTV B2B ($10K+ ACV). Not worth for: B2C, low-LTV.
Where this fits in the X3 empire
LinkedIn ads — not currently used by CardPrepAI (consumer audience), kept for FDG and X3FS B2B.