| name | meta-description-craft |
| description | Use when writing meta descriptions. Meta doesn't rank but drives CTR — major impact on traffic.
|
Meta Description Craft
Meta description: 130-160 chars, keyword for bolding, clear value, action verb. Doesn't rank — drives CTR.
Meta description formula
Pattern: [Primary keyword + value statement]. [Benefit or differentiator]. [Action verb or CTA].
Example:
AI-powered card grading service that pre-grades your collection in 30 seconds. Avoid PSA rejection. Submit confidently with CardPrepAI. Start free.
Length: 150-160 chars (Google truncates ~160).
CTR drivers in meta
- Keyword in description (Google bolds matching keywords)
- Specific number ('grade in 30 seconds')
- Differentiator (vs competitors)
- Trust signal ('used by 10,000 collectors')
- Clear CTA ('Start free', 'See pricing', 'Submit now')
- Avoid generic copy ('Welcome to our site, where...')
Common mistakes
- Duplicate meta across pages (Google ignores)
- Generic ('Your one-stop shop for...')
- Missing keyword (no bolding in SERP)
- Too short (<100 chars looks unfilled)
- Salesy ('Buy now! Save 50%!') — feels like spam
Where this fits in the X3 empire
Meta description craft for every CardPrepAI page.