meta-description-craft

name	meta-description-craft
description	Use when writing meta descriptions. Meta doesn't rank but drives CTR — major impact on traffic.

Meta Description Craft

Meta description: 130-160 chars, keyword for bolding, clear value, action verb. Doesn't rank — drives CTR.

Meta description formula

Pattern: [Primary keyword + value statement]. [Benefit or differentiator]. [Action verb or CTA].

Example: AI-powered card grading service that pre-grades your collection in 30 seconds. Avoid PSA rejection. Submit confidently with CardPrepAI. Start free.

Length: 150-160 chars (Google truncates ~160).

CTR drivers in meta

1. Keyword in description (Google bolds matching keywords)
2. Specific number ('grade in 30 seconds')
3. Differentiator (vs competitors)
4. Trust signal ('used by 10,000 collectors')
5. Clear CTA ('Start free', 'See pricing', 'Submit now')
6. Avoid generic copy ('Welcome to our site, where...')

Common mistakes

1. Duplicate meta across pages (Google ignores)
2. Generic ('Your one-stop shop for...')
3. Missing keyword (no bolding in SERP)
4. Too short (<100 chars looks unfilled)
5. Salesy ('Buy now! Save 50%!') — feels like spam

Where this fits in the X3 empire

Meta description craft for every CardPrepAI page.