| name | reactivation-and-winback-campaigns |
| description | Use when re-engaging dormant or churned users. Winback campaign = win them back at lower cost than new acquisition.
|
Reactivation and Winback Campaigns
Reactivation cost: 20-50% of new customer CAC. ROI: high. Different message from new-customer acquisition.
Reactivation triggers
- No activity 30+ days — gentle re-engage
- Free trial expired without purchase — convert offer
- Subscription cancelled — winback offer
- Email unsubscribed — final touchpoint
- Cart abandoned — recover sale
- Pricing changed — re-engage at new pricing
- Product launched — alert past users
Reactivation messaging
Different from acquisition:
- Reference their past usage ('We missed you')
- Acknowledge what's changed ('Since you left, we added X')
- Offer to win back (discount, special access)
- Easy re-activation path (one-click)
- Personal tone (handwritten feel)
Sample winback sequence
Day 30 dormant: 'Are you still using CardPrepAI?'
Day 45 dormant: 'Here's what's new since you signed up'
Day 60 dormant: 'Special offer: 50% off to come back'
Day 90 dormant: 'Last chance — we'll miss you'
Day 120: Final email with unsubscribe option
Where this fits in the X3 empire
Reactivation strategy for CardPrepAI dormant users.
