reactivation-and-winback-campaigns

name	reactivation-and-winback-campaigns
description	Use when re-engaging dormant or churned users. Winback campaign = win them back at lower cost than new acquisition.

Reactivation and Winback Campaigns

Reactivation cost: 20-50% of new customer CAC. ROI: high. Different message from new-customer acquisition.

Reactivation triggers

1. No activity 30+ days — gentle re-engage
2. Free trial expired without purchase — convert offer
3. Subscription cancelled — winback offer
4. Email unsubscribed — final touchpoint
5. Cart abandoned — recover sale
6. Pricing changed — re-engage at new pricing
7. Product launched — alert past users

Reactivation messaging

Different from acquisition:

• Reference their past usage ('We missed you')
• Acknowledge what's changed ('Since you left, we added X')
• Offer to win back (discount, special access)
• Easy re-activation path (one-click)
• Personal tone (handwritten feel)

Sample winback sequence

Day 30 dormant: 'Are you still using CardPrepAI?' Day 45 dormant: 'Here's what's new since you signed up' Day 60 dormant: 'Special offer: 50% off to come back' Day 90 dormant: 'Last chance — we'll miss you' Day 120: Final email with unsubscribe option

Where this fits in the X3 empire

Reactivation strategy for CardPrepAI dormant users.