landing-page-blueprint

name	landing-page-blueprint
description	Plan or improve a conversion-focused landing page’s audience, offer, message hierarchy, sections, proof, objections, calls to action, and measurement. Use when landing-page structure and conversion are primary; use web-design-skill for visual-system work and frontend engineering for implementation.

Landing-page blueprint

Make one audience understand one offer and take one primary action.

1. Confirm audience, traffic source, awareness level, problem, offer, proof, objections, conversion action, and constraints.
2. Write a message hierarchy: promise, specificity, mechanism, proof, risk reduction, and CTA.
3. Arrange sections according to the reader’s questions rather than a fixed template.
4. Define evidence and asset requirements; mark missing proof instead of fabricating it.
5. Specify primary/secondary CTAs, form friction, mobile priorities, trust, accessibility, and analytics events.
6. Review continuity from ad/search intent through page promise and post-conversion state.

Avoid multiple competing goals, generic hero copy, fake testimonials, unsupported numbers, and decorative sections without a conversion job.

Read detailed-guide.md for page structures, copy prompts, objection patterns, wireframes, experiment ideas, and critique checklists.