| name | landing-page-blueprint |
| description | Plan or improve a conversion-focused landing page’s audience, offer, message hierarchy, sections, proof, objections, calls to action, and measurement. Use when landing-page structure and conversion are primary; use web-design-skill for visual-system work and frontend engineering for implementation. |
Landing-page blueprint
Make one audience understand one offer and take one primary action.
- Confirm audience, traffic source, awareness level, problem, offer, proof, objections, conversion action, and constraints.
- Write a message hierarchy: promise, specificity, mechanism, proof, risk reduction, and CTA.
- Arrange sections according to the reader’s questions rather than a fixed template.
- Define evidence and asset requirements; mark missing proof instead of fabricating it.
- Specify primary/secondary CTAs, form friction, mobile priorities, trust, accessibility, and analytics events.
- Review continuity from ad/search intent through page promise and post-conversion state.
Avoid multiple competing goals, generic hero copy, fake testimonials, unsupported numbers, and decorative sections without a conversion job.
Read detailed-guide.md for page structures, copy prompts, objection patterns, wireframes, experiment ideas, and critique checklists.
