hook-crafting

name	hook-crafting
description	Write a WeChat article's opening 1-3 sentence hook using one of four formula families (curiosity, story, value, contrarian), grounded in the verified bundle so the hook doesn't overpromise. Use this after angle-selection has chosen the article's framing, before section-drafting-with-style writes the full piece.
execution	subagent
prompt	./prompt.md
input	chosen_angle (string), bundle (dict)
output	hook_text (string), formula_used (string)
dependencies	{"sops":["spawn-agent"]}

Hook Crafting

Writes the article's opening hook using one of 4 formula families, grounded in the bundle to avoid overpromising relative to the paper's actual findings.

Execution

Subagent — spawned via subagent-spawning/spawn-agent skill.

Reference

See references/hook-formulas.md for the full formula library — read it before drafting, per the Progressive Disclosure pattern (large reference material kept out of this SKILL.md body).

Source of the Formulas

Adapted inline from the marketing-skills plugin's social skill — copied rather than imported (design spec §9) so this package works standalone without requiring that plugin.

Available SOPs

Optional, no fixed order; the final leaf is always a sop.

SOP	When to use
spawn-agent	Spawn a customized CC subagent with full MCP tool access.