offer-positioning

name	offer-positioning
description	Position an offer clearly and sharply. Use when Codex needs to refine a product or service offer, target audience, value proposition, differentiation, market angle, or the language used to describe what is being sold.

Offer Positioning

Make the offer easy to understand and easy to want.

Workflow

1. Define the buyer.
2. Define the core problem.
3. Define the desired outcome.
4. State why this offer is different.
5. Turn that into a short positioning statement.
6. End with the strongest messaging angle.

Rules

• Avoid broad audience definitions.
• Avoid vague outcomes.
• Make the offer feel specific.
• Prefer one strong position over many weak claims.
• Keep the language concrete and usable in copy.

Output expectation

Produce:

• audience
• problem
• outcome
• differentiation
• positioning statement
• strongest message angle