user-research

name	user-research
version	2.0.0
description	User research methods, customer insight gathering, and problem validation for product discovery.
sasmp_version	1.3.0
bonded_agent	02-discovery-research
bond_type	PRIMARY_BOND
parameters	[{"name":"research_method","type":"string","enum":["interviews","surveys","usability","observation","analytics"],"required":true},{"name":"sample_size","type":"number","default":20}]
retry_logic	{"max_attempts":3,"backoff":"exponential"}
logging	{"level":"info","hooks":["start","complete","error"]}

User Research Skill

Conduct effective user research to understand customer needs, behaviors, and pain points. Master interview techniques and insight synthesis.

Research Methods

Method Selection Guide

Method	When	Sample	Duration
Interviews	Deep understanding	15-25	45-60 min
Surveys	Quantitative validation	100+	5-10 min
Usability	UX issues	5-8	30-60 min
Observation	Real behavior	3-5	2-4 hours
Analytics	Scale patterns	All users	Ongoing

Qualitative Research

Interview Structure

OPENING (5 min):
- Intro & rapport
- Permission to record
- Context setting

CONTEXT (10 min):
- Role and responsibilities
- Day-to-day workflow
- Tools used

DEEP DIVE (20 min):
- "Walk me through [process]..."
- "Tell me about last time [problem]..."
- "What frustrates you most?"

IMPACT (10 min):
- "What happens when [problem]?"
- "How much time/money does it cost?"

FUTURE (10 min):
- "What would ideal look like?"
- "What would you pay for [solution]?"

CLOSING (5 min):
- "Anything else?"
- "Can I follow up?"

Interview Best Practices

• Listen 70%, talk 30%
• Ask "Why?" 5 times
• Avoid leading questions
• Use silence effectively
• Capture quotes verbatim

Quantitative Research

Survey Design

Question Types:

• Rating scale (1-5, 1-10)
• Multiple choice
• Open-ended (limit 1-2)
• Ranking

NPS Question: "How likely are you to recommend [product] to a friend? (0-10)"

Sample Size Calculator

For 95% confidence, 5% margin:
- Population 100 → Sample 80
- Population 500 → Sample 217
- Population 1000 → Sample 278
- Population 10000 → Sample 370

Synthesis

Affinity Mapping

1. Write each insight on sticky note
2. Group similar insights
3. Name each group (theme)
4. Rank by frequency/impact
5. Extract top 5-10 themes

Persona Template