| name | niopd-mr-positioning |
| description | Analyzes and defines market positioning strategy. Use for brand positioning, competitive differentiation, or messaging development. |
Market Positioning Skill
This skill develops clear market positioning through systematic competitive analysis.
Theoretical Foundation
Positioning Statement Template
For [target customer] who [need], [product] is a [category] that [benefit]. Unlike [competitor], we [differentiator].
Positioning Dimensions
- Price vs. Quality
- Features vs. Simplicity
- Broad vs. Niche
- Innovation vs. Reliability
Instructions
Step 1: Analyze Current Position
- How are we perceived today?
- What do customers say about us?
Step 2: Map Competitive Positions
Create positioning map on key dimensions
Step 3: Identify White Space
- Where is there opportunity?
- What positions are overcrowded?
Step 4: Define Target Position
- Where should we be?
- How is it differentiated?
Step 5: Create Positioning Statement
Apply template with specific details
Step 6: Generate Report
File path: 02-reports/[YYYYMMDD]-positioning-v0.md
Output Specifications
- File Naming:
[YYYYMMDD]-positioning-v0.md
- Location:
02-reports/
- Template:
references/positioning-template.md
