niopd-po-aarrr-metrics

name	niopd-po-aarrr-metrics
description	Applies AARRR (Pirate Metrics) framework to analyze and optimize the customer lifecycle funnel. Use for growth analysis, conversion optimization, or lifecycle marketing strategy.

AARRR Pirate Metrics Skill

This skill applies the AARRR framework to systematically analyze and optimize each stage of the customer lifecycle.

Theoretical Foundation

Origin

AARRR was developed by Dave McClure (500 Startups) as a simple framework for startup metrics. The name comes from the pirate sound and the five stages.

The AARRR Funnel

flowchart TD
    A[Acquisition] --> B[Activation]
    B --> C[Retention]
    C --> D[Revenue]
    D --> E[Referral]

Stage	Question	Key Metrics
Acquisition	How do users find us?	Traffic, Signups, CAC
Activation	Do they have a great first experience?	Completion Rate, Time to Value
Retention	Do they come back?	D7/D30 Retention, Churn
Revenue	Do they pay?	Conversion, ARPU, LTV
Referral	Do they tell others?	NPS, Viral Coefficient

When to Use

• Growth strategy planning
• Identifying funnel bottlenecks
• Prioritizing optimization efforts
• Benchmarking performance
• Stakeholder reporting

Instructions

Step 1: Define Each Stage

For the specific product/feature:

• What counts as acquisition?
• What is the activation moment?
• How do we measure retention?
• What are revenue events?
• How do users refer others?

Step 2: Gather Metrics

For each stage:

Stage	Metric	Value	Benchmark	Gap
Acquisition	[Metric]	[Value]	[Industry]	[+/-]
Activation	[Metric]	[Value]	[Industry]	[+/-]
Retention	[Metric]	[Value]	[Industry]	[+/-]
Revenue	[Metric]	[Value]	[Industry]	[+/-]
Referral	[Metric]	[Value]	[Industry]	[+/-]

Step 3: Identify Bottlenecks

• Where is the biggest drop-off?
• What's the lowest-performing stage?
• Where is the biggest gap to benchmark?

Step 4: Prioritize Improvements

Apply "One Metric That Matters" (OMTM):

• Focus on one stage at a time
• Highest impact / easiest to improve
• Clear ownership and timeline

Step 5: Define Experiments

For the priority stage:

• What hypothesis are we testing?
• What change will we make?
• How will we measure success?

Step 6: Generate Report

File path: 02-reports/[YYYYMMDD]-aarrr-analysis-v0.md

Output Specifications

• File Naming: [YYYYMMDD]-aarrr-analysis-v0.md
• Location: 02-reports/
• Template: references/aarrr-template.md

Related Skills

• niopd-po-north-star: North Star focus
• niopd-pm-kpis: KPI definition
• niopd-pd-experiment: Experiment design
• niopd-ur-satisfaction: Satisfaction analysis