| name | social-measurement-loop |
| slug | aaron-social-measurement-loop |
| displayName | Social Measurement Loop · 社媒度量闭环 |
| summary | 社媒周度复盘/指标字典/互动率分母锁定/中位数汇总/学习回写 |
| description | Use when the user asks to "run the weekly social readout", "which denominator does our engagement rate use", or "which posts won this week and what changes next cycle"; produces the organic-social metric dictionary (every rate names its denominator — ERR engagement-by-reach vs ERI by-impressions vs ER-by-follower — locked across periods), median-not-mean per-post rollups with organic and boosted separated, EMV as labeled exec-translation only (never inside any score), an attributed CHAOSS/Orbit-style community-health readout with employees excluded, and the best/worst-performer write-back the next calendar cycle consumes. Not for dollar-ROI math or the ECHO profile result gate verdict — use roi-calculator and social-quality-auditor. 社媒周报/互动率分母/指标字典/复盘回写 |
| version | 20.1.0 |
| license | Apache-2.0 |
| compatibility | Claude Code and compatible agent-skill hosts |
| homepage | https://github.com/aaron-he-zhu/aaron-marketing-skills |
| when_to_use | Use when running the weekly organic-social measurement loop: building or applying the metric dictionary (declared, period-locked denominators on every reported rate), rolling up per-post performance with medians and an organic/boosted split, translating results to EMV for executives (labeled, never scored), running the attributed CHAOSS/Orbit-style community-health readout on an owned community, or compiling the best/worst-performer write-back for the next calendar cycle. Not the dollar-ROI math (roi-calculator) and never the ECHO profile result verdict (social-quality-auditor). |
| argument-hint | <period, e.g. 'week of 2026-06-29'> [channels] [exports] |
| metadata | {"author":"aaron-he-zhu","version":"20.1.0","discipline":"social","phase":"observe","geo-relevance":"low","hermes":{"tags":["marketing","social","observe"],"category":"social"},"openclaw":{"emoji":"📣","homepage":"https://github.com/aaron-he-zhu/aaron-marketing-skills"}} |
Social Measurement Loop
The weekly organic-social readback loop — the sibling of paid-measurement-loop for unpaid channels. It owns the measurement-integrity core of the ECHO O lever and feeds five O sub-items in echo-benchmark.md: declared period-stable denominators (the upstream of the ECHO-O1 veto), median-not-mean per-post rollups with organic and boosted separated, EMV excluded from any score, employee-excluded community-health metrics, and learnings written back to the next cycle. It owns the O lever's dictionary and loop but never computes the ECHO profile result — only social-quality-auditor scores ECHO and runs vetoes.
Scope guard: this skill produces the metric dictionary, the period readout, and the write-back list only. It does NOT issue the gate verdict or run ECHO-O1 (social-quality-auditor), compute dollar ROI or revenue-per-post (roi-calculator), declare the dark-social estimation method (dark-social-attributor), track share of voice (share-of-voice-tracker), or roll up across disciplines (performance-analyzer). Registry-grade facts it surfaces (cadence drift, channel-state observations) go to memory/events/channels.ndjson via an authorized operation: propose request to registry-events.py only — channel-registry is the sole writer of memory/channels/.
Quick Start
Run the weekly social readout for the week of 2026-06-29 — here are the Instagram and 小红书 analytics exports plus GA4.
Build our metric dictionary: which denominator does each engagement rate use per channel, and lock it for future periods.
Community-health mode on our Discourse forum: orbit-level distribution, time-to-first-response, moderator bus factor — employees excluded.
