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Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
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Based on SOC occupation classification
Design and implement interactive 2D materials and objects — books, notebooks, bookshelves, cards, folders, and similar tactile UI elements. Use this skill whenever designing 2D illustrated assets, adding interactions to visual objects (open/close, flip, drag, hover states), creating a "reading room" or "library" interface, building animated book/document components, or when the user mentions kitaplık, defter, kitap, 2D materyal, interaktif obje, sayfa çevirme, or any illustrated therapeutic tool. Apply proactively for any therapy-app visual material that mimics real-world objects.
Design and implement micro-animations, motion design, and interaction feedback for UI elements. Use this skill whenever adding animations to components, designing hover/click/transition effects, implementing page transitions, creating spring-based physics animations, designing loading states, building gesture-driven interactions (drag, swipe, pinch), or when the user mentions animasyon, geçiş efekti, sayfa çevirme, etkileşim, hareket, micro-interaction, or any mention of making UI elements feel "alive" or "tactile". Apply proactively for any interactive UI component that needs to feel premium and responsive.
Analysis of the digital therapy market landscape and competitive product strategy.
Full content execution pipeline — research, brief, draft, optimize, and polish blog posts, articles, and guides.
Content planning and topic selection — topic clusters, keyword research, content calendars, and prioritization frameworks.
Comprehensive GDPR compliance for sensitive user data. Tools and guidance for EU General Data Protection Regulation (GDPR) and German Bundesdatenschutzgesetz (BDSG) compliance.
| name | marketing-strategy-pmm |
| description | Product marketing patterns for positioning, GTM strategy, and competitive intelligence. |
Product marketing patterns for positioning, GTM strategy, and competitive intelligence.
Identify the decision-makers and influencers within the ICP.
FOR [target customer]
WHO [statement of need]
THE [product] IS A [category]
THAT [key benefit]
UNLIKE [competitive alternative]
OUR PRODUCT [primary differentiation]
[Product] helps [Target Customer] [Achieve Goal] by [Unique Approach]
