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Based on SOC occupation classification
| name | content-types |
| description | Format specs per platform: carousel, reels, short video, etc. |
| plugin | git-plugin-amc |
Define the exact format specifications for each content type. Every post must conform to one of these types before publishing.
Before generating content in any type below:
vault/brandcontext.md first.[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.Primary platform: Instagram Secondary: Facebook (occasionally)
Specs:
Hook formula for Slide 1:
[Dish name or bold claim]
[One line that creates craving or curiosity]
[Price — if deal content]
Primary platforms: TikTok, Instagram Reels Secondary: YouTube Shorts
Specs:
Script structure:
[0:00-0:02] Hook (sound or visual)
[0:02-0:35] Story / process / reveal
[0:35-0:45] CTA + price
Primary platform: YouTube
Specs:
Outline structure:
[0:00] Hook — most compelling moment of the video
[0:30] What this video is about (don't overexplain)
[1:00] Main content (recipe / tour / story)
[8:00] Takeaway + CTA
[9:00] End screen (subscribe + related video)
Primary platforms: RedNote 小红书, Facebook
RedNote specs:
Facebook specs:
Primary platform: X / Twitter Secondary: Instagram (caption-only, no carousel)
Specs:
Primary platform: Google Maps / Google Business Secondary: Yelp, OpenTable (if applicable)
Specs:
Templates:
Positive (customize each one):
"[Name], thank you so much! We're so glad [specific dish] hit the spot.
Our [chef/team] works hard to make sure every [dish] is [specific quality].
See you next time — tell us what you'd like to try! 🙏"
Negative (never defensive):
"Hi [Name], we're really sorry to hear this — that's not the experience
we want anyone to have. Please reach out to us directly at [contact]
so we can make it right. Thank you for taking the time to share."
Primary platforms: TikTok, X Secondary: Instagram Reels
Specs:
Trigger: [[operations/cron-jobs]] 06:30 Trending Radar refresh identifies qualifying trends Decision: Only riff if the trend can connect to food naturally and passes Compliance Gate
| Platform | Deal/Value | Dish Showcase | BTS/Process | Community | Trending |
|---|---|---|---|---|---|
| 30% | 40% | 20% | 10% | as needed | |
| TikTok | 20% | 30% | 30% | 5% | 15% |
| RedNote | 25% | 40% | 20% | 15% | — |
| 30% | 25% | 15% | 30% | — | |
| YouTube | — | 40% | 40% | 20% | — |
| X | — | — | — | — | 100% (contrarian only) |