content-types

# Skill · Content Types # F&B Content Engine · core/content-types.md # ────────────────────────────────────────── ## Purpose Define the exact format specifications for each content type. Every post must conform to one of these types before publishing. ## Mandatory Context Preload Before generating content in any type below: - Read `vault/brandcontext.md` first. - If read fails, stop generation and report the blocker. - Start output with: `[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.` --- ## Type 1 · Carousel / Slide Post **Primary platform:** Instagram **Secondary:** Facebook (occasionally) **Specs:** - 7-10 slides (7 is the sweet spot; algorithm favors completion) - Slide 1: Bold hook — single claim, mouth-watering image, or contrarian statement - Slides 2-6: Supporting content (dish close-ups, ingredients, value props, social proof) - Slide 7: CTA + price + ordering link or "link in bio" - Aspect ratio: 1:1 (square) or 4:5 (portrait) — never landscape - Caption: 150-200 words. Hook in first line (before "more" truncation). End with CTA. - Hashtags: 5-8, in caption (not first comment for restaurant accounts) **Hook formula for Slide 1:** ``` [Dish name or bold claim] [One line that creates craving or curiosity] [Price — if deal content] ``` --- ## Type 2 · Short-Form Video **Primary platforms:** TikTok, Instagram Reels **Secondary:** YouTube Shorts **Specs:** - Duration: 15-60s (45s sweet spot for TikTok algorithm as of 2026) - Hook in first 2 seconds: must be visual or auditory (sizzle, pour, steam, crack) - No "hey guys" or slow intros — start with the food - Captions/subtitles: required (70% of viewers watch without sound) - Aspect ratio: 9:16 (vertical only) - End card: price + CTA on screen for final 3-5 seconds **Script structure:** ``` [0:00-0:02] Hook (sound or visual) [0:02-0:35] Story / process / reveal [0:35-0:45] CTA + price ``` --- ## Type 3 · Long-Form Video **Primary platform:** YouTube **Specs:** - Duration: 8-12 minutes - Title: SEO-optimized — include dish name + location keyword Example: "Hand-Pulled Noodles in [City] — 12eat唐人街外卖 Kitchen Tour" - Description: Full summary + chapter timestamps + menu link + ordering CTA - Chapters: Required. Add timestamp markers every 2-3 minutes. - Thumbnail: Close-up food shot + text overlay (max 6 words) - Aspect ratio: 16:9 **Outline structure:** ``` [0:00] Hook — most compelling moment of the video [0:30] What this video is about (don't overexplain) [1:00] Main content (recipe / tour / story) [8:00] Takeaway + CTA [9:00] End screen (subscribe + related video) ``` --- ## Type 4 · Long-Form Text Post **Primary platforms:** RedNote 小红书, Facebook **RedNote specs:** - Length: 300-600 characters (Chinese) / 200-400 characters (English) - Structure: Personal experience → dish details → verdict → price - Hashtags: 3-5, relevant to cuisine type and location - Tone: Personal, honest, first-person ("我觉得这个…") - Images: 3-9 photos, food-first, lifestyle second **Facebook specs:** - Length: 100-300 words - Always end with a discussion question or CTA - Tag local community groups when relevant - Images: 1-4 photos (algorithm doesn't penalize text-heavy posts on FB) --- ## Type 5 · Short Take **Primary platform:** X / Twitter **Secondary:** Instagram (caption-only, no carousel) **Specs:** - X: ≤280 characters, OR long-form thread (1-2k words) for deep industry takes - Must have a clear opinion or contrarian angle — never promotional without a hook - No hashtags on X (they reduce reach as of 2025) - No emojis unless they serve the sentence (not decoration) --- ## Type 6 · Reputation Reply **Primary platform:** Google Maps / Google Business **Secondary:** Yelp, OpenTable (if applicable) **Specs:** - Response to positive reviews: Thank + personalize (mention dish if they named one) + invite back - Response to negative reviews: Acknowledge + apologize (no excuses) + offer resolution + move offline - Length: 2-4 sentences. Never defensive. Never copy-paste the same reply. - Response time: Within 24h for all reviews (SLA) - Never offer discounts in review replies (FTC + Google policy violation) **Templates:** ``` Positive (customize each one): "[Name], thank you so much! We're so glad [specific dish] hit the spot. Our [chef/team] works hard to make sure every [dish] is [specific quality]. See you next time — tell us what you'd like to try! 🙏" Negative (never defensive): "Hi [Name], we're really sorry to hear this — that's not the experience we want anyone to have. Please reach out to us directly at [contact] so we can make it right. Thank you for taking the time to share." ``` --- ## Type 7 · Trending-Radar Riff **Primary platforms:** TikTok, X **Secondary:** Instagram Reels **Specs:** - React to or remix a trending topic/format within 24h of detection - Must connect to food, restaurant, or community (no forced relevance) - Use the trending audio or format on TikTok (algorithm boost) - Keep the brand voice intact — we riff, we don't abandon our personality - Time-sensitive: if you can't publish within 24h of trend peak, skip it **Trigger:** [[operations/cron-jobs]] 06:30 Trending Radar refresh identifies qualifying trends **Decision:** Only riff if the trend can connect to food naturally and passes Compliance Gate --- ## Content Mix Guidelines (per week, per platform) | Platform | Deal/Value | Dish Showcase | BTS/Process | Community | Trending | |---|---|---|---|---|---| | Instagram | 30% | 40% | 20% | 10% | as needed | | TikTok | 20% | 30% | 30% | 5% | 15% | | RedNote | 25% | 40% | 20% | 15% | — | | Facebook | 30% | 25% | 15% | 30% | — | | YouTube | — | 40% | 40% | 20% | — | | X | — | — | — | — | 100% (contrarian only) |