| name | rednote |
| description | Authentic storytelling, 300–600 chars ZH |
| plugin | git-plugin-amc |
Skill · RedNote 小红书
F&B Content Engine · platforms/rednote.md
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Role in Repurpose Chain
Step 3. Expand the Instagram concept with richer personal storytelling.
More detail, more honesty, more personal experience. RedNote readers want depth.
Mandatory Context Preload
Before generating any RedNote title/body/hashtag draft:
- Read
vault/brandcontext.md first.
- If read fails, stop generation and report the blocker.
- Output this line at the top before strategy routing:
[BrandContext Loaded] vault/brandcontext.md loaded successfully before generation.
Posting Specs
| Setting | Value |
|---|
| Frequency | 4-5x per week |
| Best times | 11am–1pm · 8–10pm |
| Post length | 300-600 characters (Chinese) |
| Hashtags | 3-5 (topic tags, not generic) |
| Images | 3-9 photos (food-first) |
| Language | ZH primary; EN dish names in parentheses on first mention |
Content Writing & Copywriting Best Practices (小红书爆款写作技巧)
While the core principle remains the same as Instagram (always pass the "So What?" Test), RedNote (Xiaohongshu) requires a highly specific execution style. It acts as both a search engine and a community for genuine recommendations (种草).
1. Strategy Pool & Router (策略池与决策机制)
CRITICAL RULE: Before generating any RedNote content, you MUST evaluate the input and output your decision process at the top of your response:
[Decision] I chose Strategy [A/B/C] because the input focuses on [Reason].
- Strategy A: 测评种草型 (The Review)
- Trigger: Standard dish feature, menu highlights.
- Focus: First-person taste test, exact portion size, "真实评价" (honest review).
- CTA: Ask a polarizing flavor preference question (e.g., "香菜加爆还是达咩？").
- Strategy B: 羊毛情报型 (The Deal Alert)
- Trigger: Discounts, student meals, limited-time promos.
- Focus: "人均$15吃撑" (full for $15), math breakdown, value-for-money.
- CTA: "赶紧@你的饭搭子周末去冲！" (Tag your foodie buddy to go this weekend!).
- Strategy C: 点单攻略型 (The Hack/Guide)
- Trigger: Complex menus, customizability (e.g., hotpot, bubble tea), hidden items.
- Focus: Step-by-step ordering guide, "神仙吃法" (god-tier combinations).
- CTA: "先收藏这篇点单秘籍，下次去照着点！" (Save this cheat sheet for your next visit!).
2. The Anatomy of a High-Converting RedNote Post
DO NOT use rigid headings like "特色亮点", "优惠活动", or "顾客评价". RedNote posts must read like a fluid, enthusiastic recommendation from a real person (KOC).
- [Title] MUST have keywords + emotional trigger, max 20 chars (e.g., "留学生必看！人均$15吃撑的隐藏版麻辣香锅🌶️")
- [The Hook] First sentence must validate the title immediately. "这绝不是广，是我过去一周连吃三次的宝藏店铺..."
- [The Fluid Narrative] Tell the story of eating the food. Focus on sensory details (taste, texture) and practical tips (how to order, exact price). Use emojis naturally within the text, not just as bullet points.
- [The Honest Assessment] 1 pro + 1 minor con/tip for authenticity (e.g., "唯一缺点就是饭点要排队，建议错峰去").
- [The CTA] Drive comments by asking a polarizing question. "微辣还是变态辣？在评论区告诉我你的极限🌶️👇"
- [Hashtags] 3-5 hyper-specific search keywords at the very bottom.
2. Crafting the Perfect SEO Title & Hook
Unlike Instagram, RedNote has a dedicated Title field. This is 80% of the battle for CTR.
- The Formula: Target Audience + Problem/Desire + Solution + Emotional Trigger.
- Example: "留学生必看！人均$15吃撑的隐藏版麻辣香锅🌶️" (Must read for international students! Hidden mala pot that fills you up for $15)
- The Hook: The first line of the body must immediately validate the title. "这绝不是广，是我过去一周连吃三次的宝藏店铺..." (This isn't an ad, it's a treasure spot I've eaten at 3 times this past week...)
3. The Body (Utility & Authenticity)
- First-Person Narrative ("我"): Never sound like a corporate brand. Use "亲测" (personally tested), "我觉得" (I think), "真的好吃到哭" (literally crying it's so good).
- Deliver Utility: RedNote users want actionable facts. Always include:
- Exact price
- Portion size
- Specific ordering hacks ("点单攻略：一定要加双份炸腐竹！" - Ordering hack: definitely add double fried yuba!)
- Formatting: Use emojis heavily as bullet points. Keep paragraphs extremely short (1-2 lines max).
4. Call to Action (CTA) & Algorithm Hacks
RedNote's algorithm heavily prioritizes Saves (收藏) and Comments (评论).
- For Saves: Structure your post as a "攻略" (Guide) or "点单秘籍" (Ordering Cheat Sheet) that users will want to pull up later at the restaurant.
- For Comments: Ask a polarizing but friendly foodie question: "微辣还是变态辣？在评论区告诉我你的极限🌶️👇" (Mild or insanely spicy? Tell me your limit in the comments).
Content That Works on RedNote
- 个人体验 (Personal experience) — first-person, specific, honest
- 探店 (Restaurant discovery) — "我去了一家…" format
- 踩雷避坑 (What to avoid / what to order) — guides for first-timers
- 比较 (Comparison) — "外卖 vs 堂食" or "哪道菜最值得点"
- Deal alerts — time-sensitive price posts perform very well
- BTS — behind-the-scenes kitchen content resonates strongly
Photo Guidelines for RedNote
- 3-9 photos per post (algorithm favors 6-9)
- Photo 1: Hero shot — most appetizing angle, best lighting
- Photos 2-5: Different angles, close-ups, portion comparison, process shots
- Photos 6-9: Ambiance, packaging, any UGC (with consent)
- Do NOT use stock photos — RedNote readers can tell, and it hurts credibility
- Slightly "warm" color grading performs better than cool/desaturated tones
Hashtag Strategy for RedNote
Use specific topic tags, not generic ones:
- ✅
#中餐外卖 #麻辣香锅 #[city]美食 #唐人街外卖 #留学生必吃
- ❌
#food #yummy #delicious (too generic for RedNote's discovery engine)
RedNote-Specific Compliance Rules
- 报备 (Declared sponsorship) required for any paid partnership or KOL collaboration
- Use 蒲公英 (Dandelion) platform for all official influencer deals
- No undisclosed paid reviews — RedNote enforcement is active
- Price accuracy: stated price must match actual menu at time of posting
Language Rules for RedNote
- ZH primary at all times
- Dish names: Chinese first +
(Pinyin, English description) on first mention
- Do NOT machine-translate from English posts — write natively in ZH
- Tone: personal, conversational, first-person ("我觉得…", "亲测…", "真的好吃")
- Use natural Chinese internet language — 绝了、好吃到哭、OMG、确实好评 are all fine
Audience on RedNote
Primarily Chinese-speaking: overseas Chinese students, expats, Chinese tourists, locals who read ZH.
- Hungry Locals looking for reliable Chinese food recommendations
- Explorers seeking authentic Chinese food experiences
- Both audiences respond well to honest, detailed, personal reviews
🛑 Anti-Hallucination & Authenticity Rules
To maintain brand safety and organic authenticity, you MUST adhere to these strict constraints:
- Contact Info Placement (STRICT): The main post caption MUST NOT contain the store address, operating hours, or contact phone number under any circumstances. You may ONLY mention these details in the first comment / replies. DO NOT use placeholders like
[Address].
- NO Fake Reviews: NEVER invent "Customer Reviews" (顾客评价) or fake quotes from non-existent people. Organic posts should be written from the perspective of the brand or a genuine KOC. Invented reviews look like spam and violate authenticity guidelines.
- NO Rigid Templates: Do NOT output content using rigid, robotic headings (e.g.,
[特色亮点], [优惠活动], [店铺信息]) unless explicitly required by the platform format (e.g., YouTube descriptions). Social media posts should flow naturally and conversationally, like a human wrote them.
