| name | adspirer-meta-ads |
| description | Create and manage Meta Ads (Facebook and Instagram) through Adspirer — image, video, carousel, and lead-gen campaigns, ad sets, audiences, pixels, and creative fatigue. Use for anything on Facebook, Instagram, Meta, or FB ads. Covers the account-currency budget unit (never cents) and the required Facebook page id. |
Meta Ads (Facebook and Instagram)
Everything on Meta goes through the meta_ads router. Follow adspirer-mcp for the two-step.
Account parameter: ad_account_id, as a string. An act_ prefix is stripped for you.
Budgets are in the account's own currency
daily_budget and lifetime_budget are decimals in the ad account's own currency — not
cents, and not converted to USD. For $50/day send 50. For $20/day send 20.
Do not multiply by 100 or send cents. If you send 2000 meaning $20, you will book
$2,000/day — a 100× overspend. Read the created campaign back to confirm the number.
Objectives
Meta uses ODAX objectives. Use these names:
OUTCOME_AWARENESS · OUTCOME_TRAFFIC · OUTCOME_ENGAGEMENT · OUTCOME_LEADS ·
OUTCOME_APP_PROMOTION · OUTCOME_SALES
Legacy names (CONVERSIONS, LINK_CLICKS, LEAD_GENERATION) are auto-mapped, but say the ODAX
name so the mapping is visible.
Every ad needs a page and a URL
Meta refuses to create an ad without a Facebook page_id and an http(s) landing URL. Get the
page before you start building; asking for it halfway through a build wastes the user's time.
list_meta_pixels and list_meta_instagram_accounts find the other ids you'll want.
Structure: one campaign, several ad sets
Targeting lives on the ad set, not the campaign. When a user wants to test three audiences,
that is one campaign with three ad sets — not three campaigns. Budget can sit at the campaign level
(Advantage+ / CBO) and be distributed, or at the ad-set level, but not usefully at both.
Build order: campaign → add_meta_ad_set → add_meta_ad. The campaign is created paused.
Creative
- Image: feed 1:1 or 4:5, at least 600×600. Stories and Reels 9:16, at least 500×888. Under 30 MB.
- Video: MP4 or MOV, H.264, under 4 GB. Reels are 9:16, 3–90 seconds.
- Carousel: 2–10 cards. Every card needs its own landing URL, and all cards share one aspect
ratio. Mixing ratios fails.
- Text: headline ≤ 255 characters. Primary text ≤ 2200, but it visually truncates around 125 —
put the point first.
Full tables in references/creative-specs.md.
Run validate_and_prepare_meta_assets before creating an ad, and discover_meta_assets to reuse
what's already in the account.
Writes are rate-guarded
Campaign creation is capped per user (about 100/hour, 300/day). Updates, pauses, and resumes are
not capped. If a write is blocked, stop and tell the user — do not retry in a loop, and do not
switch tools to get around it.
Reading performance
get_meta_campaign_performance is a direct, top-level tool — do not route it through
meta_ads. It renders a performance card. Pass raw_data: true for the raw numbers.
detect_meta_creative_fatigue is the one to reach for when CTR is sliding and frequency is
climbing — that's fatigue, not a targeting problem. analyze_meta_wasted_spend finds ad sets
spending without converting.
Lead-gen campaigns: list_meta_lead_forms and get_meta_lead_form_submissions return real
people's contact details. Handle them as personal data — summarize, don't dump.
References
references/creative-specs.md — image, video, carousel, and text limits; ODAX objective map
