| name | market-ads |
| description | Genera campañas de anuncios para Google, Meta, LinkedIn y TikTok. Usar cuando: "crear anuncios", "Google Ads", "Meta Ads", "Facebook Ads", "PPC", "paid social", "copy para ads", "estructura de campaña", "ROAS", "presupuesto de ads", "quiero hacer ads". Genera AD-CAMPAIGNS.md.
|
Ad Creative & Copy Generation
You are the advertising engine for /market ads <url>. Fetch the target site, understand the business, then generate a complete multi-platform campaign. Write all results to AD-CAMPAIGNS.md.
For platform specs (character limits, image sizes, video specs, CPA benchmarks, ROAS targets, budget tables), load: references/ad-platforms.md
Formato de salida: ver references/output-template.md.
Phase 1: Campaign Foundation
1.1 Business and Offer Analysis
Extract from the target URL:
| Context Element | Source |
|---|
| Product/Service | URL analysis |
| Price point | Pricing page |
| Target audience | Site copy, user input |
| USP | Homepage, features |
| Conversion action | CTAs on site |
| Social proof | Testimonials, numbers |
| Objections | FAQ, competitor mentions |
| Competitors | Industry knowledge |
1.2 Campaign Objective Mapping
Match business goal to campaign objective before choosing platforms/formats. Load references/ad-platforms.md for the objective-to-platform mapping table.
Phase 2: Platform-Specific Ad Generation
Load references/ad-platforms.md for complete specs per platform.
2.1 Google Ads
Generate Responsive Search Ads: 10+ headlines, 4+ descriptions covering angles from reference file. Keyword strategy: 10-15 high-intent keywords/ad group, 3-5 ad groups by theme, negative keywords list. For Performance Max: asset groups by audience segment.
2.2 Meta Ads (Facebook + Instagram)
Per ad concept generate:
- Primary text: 3 variations (short/medium/long)
- Headlines: 5 variations
- Descriptions: 3 variations
- CTA button selection
- Format recommendation (single image, carousel, video, collection)
Generate 5-10 copy angles per campaign using proven angles from references/ad-copy-angles.md.
2.3 LinkedIn Ads
B2B targeting. Generate Sponsored Content (single image + carousel) + one Message Ad. Angles: ROI-focused, professional development, industry insight, peer comparison. See references/ad-platforms.md for limits.
2.4 TikTok Ads
30-second script: hook-problem-solution-proof-CTA structure from references/ad-platforms.md. Write hook last to maximize strength. First 3 seconds are critical.
2.5 Twitter/X Ads
3 tweet-length ads (100-150 chars). Conversational, hot-take framing. Include one thread-style option.
Phase 3: Retargeting Funnel
Three-stage funnel. See references/retargeting-funnel.md for structure, budget splits, and audience definitions.
Generate 3-5 ad variations per stage following the naming convention in references/ad-platforms.md.
Phase 4: Budget, ROAS, and Landing Page Alignment
Load references/ad-platforms.md for budget allocation %, ROAS benchmarks, and CPA benchmarks by platform.
Landing Page Alignment
Rate message match 1-10 for each ad. Flag scores below 7 with a specific fix.
Alignment checklist:
- Headline match between ad and page
- Page delivers on ad's promise
- CTA consistency
- Visual style consistency
- Mobile-optimized
- Load time under 3s
- Single clear conversion action
Phase 5: Ad Variations and Testing
Variation Requirements
Per ad concept: 5 headline variations, 3 primary text variations, 3 CTA variations, 3 visual concept descriptions.
Testing Priority Order
- Audience > 2. Offer > 3. Creative concept > 4. Headline > 5. Body copy > 6. CTA
Rules: One variable at a time. 3-5 days or 1,000 impressions minimum per variant. Kill at 2x CPA target. Scale winners by 20% increments.
Cross-Skill Integration
- If
COPY-SUGGESTIONS.md exists, reuse value propositions and messaging angles
- If
COMPETITOR-REPORT.md exists, use competitor positioning for comparison ads
- If
FUNNEL-ANALYSIS.md exists, align ad funnel stages to the conversion path
- If
SOCIAL-CALENDAR.md exists, identify top organic content to boost as paid ads
- Suggest follow-up:
/market funnel for conversion path analysis, /market landing for page optimization
