| name | market-launch |
| description | Playbook de lanzamiento semana a semana para productos o servicios. Usar cuando: "plan de lanzamiento", "go-to-market", "GTM", "voy a lanzar", "estrategia de lanzamiento", "pre-launch checklist", "cómo lanzo mi producto", "launch campaign". Genera LAUNCH-PLAYBOOK.md.
|
Product/Service Launch Playbook Generator
Genera un playbook de lanzamiento táctico y personalizado: timeline semana a semana, templates de email listos para copiar, posts por canal, coordinación de partners, métricas en tiempo real y plan post-lanzamiento. Output es copy listo para usar, no frameworks vacíos.
Si el usuario ya corrió /market audit o /market brand, pull findings para informar positioning y mensajes.
Formato de salida: ver references/output-template.md.
Step 1: Gather Launch Context
Ask only what's missing -- infer from context:
- What are you launching? (product, service, feature, course, event)
- Target audience? (demographics, pain points, list size)
- Primary goal? (revenue target, signups, downloads, awareness)
- Launch date? (work backwards to size timeline)
- Channels available? (email list size, social following, ad budget, partnerships)
- Price point?
- Existing customers/users? (for beta, testimonials)
- Budget level? (bootstrapped / moderate / well-funded)
Step 2: Select Launch Type
| Launch Type | Best For | Primary Channel | Timeline |
|---|
| Product Hunt | SaaS, dev tools, consumer apps | Product Hunt + X | 4-6 weeks |
| Email List | Course, info product, SaaS | Email sequences | 6-8 weeks |
| Social-First | Consumer product, personal brand | Twitter/X, LinkedIn, IG | 4-6 weeks |
| Paid Ads | E-commerce, proven product | Meta / Google Ads | 2-4 weeks |
| Community | Niche tools, developer products | Reddit, Discord, Slack | 6-8 weeks |
| Partner | B2B, enterprise, marketplace | Partner channels | 8-12 weeks |
| Hybrid | High-stakes launch | Multi-channel coordinated | 8-12 weeks |
Step 3: Build the Timeline
Full task lists per phase: see references/launch-frameworks.md.
Phases:
- Weeks 1-2 -- Foundation: Positioning, landing page, analytics, email drafts, beta list
- Weeks 3-4 -- Audience Building: Content seeding, community engagement, beta onboarding, partner outreach
- Weeks 5-6 -- Pre-Launch: Email sequence, assets finalized, partners briefed, urgency mechanism
- Week 7 -- Launch Week: Soft Mon -> Public Tue -> Social proof Wed -> Objections Thu -> Urgency close Fri-Sun
- Week 8 -- Post-Launch: Survey, retrospective, onboarding optimization
Compressed timeline (<8 weeks): Combine phases, prioritize email + community, cut audience-building to 1 week.
Minimum viable launch (bootstrapped):
- Week 1: Landing page + positioning
- Week 2: 10-20 personal outreach messages
- Week 3: 3-email pre-launch sequence
- Launch day: Email + 3-5 community posts + personal social thread
Step 4: Email Sequence
Generate complete, product-specific email copy -- not placeholders. Full templates: references/launch-frameworks.md.
Pre-launch (Weeks 5-6):
- Email 1 -- Teaser (2 weeks before): Build anticipation
- Email 2 -- Reveal (1 week before): Screenshots/video, beta results, early bird
- Email 3 -- Social Proof (3 days before): Beta tester results with numbers
Launch (Week 7):
- Email 4 -- Launch (Day 1): Clear offer, early bird, direct CTA
- Email 5 -- Social Proof Follow-Up (Day 3): First reactions, FOMO
- Email 6 -- Objection Handler (Day 4): Top 3-5 objections, guarantee
- Email 7 -- Urgency Close (Day 5-7): Deadline, final testimonial, single CTA
Step 5: Social Media Content
Platform-specific posts for launch week. Full templates: references/social-templates.md.
Per platform:
- Twitter/X: Launch story as thread (problem -> solution -> results -> offer)
- LinkedIn: Personal insight + problem relatability before product
- Instagram: Lead image = result/outcome, not product screenshot
Step 6: Partner and Influencer Coordination
Provide partners: free product access, swipe copy (email/social/blog), branded graphics, unique referral link, commission structure, launch-day schedule.
Timeline: initial contact Week 3 -> confirmation + swipe copy Week 5 -> launch-day coordination Week 7.
Step 7: Launch Metrics
Track in real-time during launch week. Full benchmarks: references/metrics-framework.md.
Key live metrics: website traffic by source, landing/checkout conversion rate, email open rates, revenue + AOV vs target, CPA (if paid).
Step 8: Common Launch Mistakes
- Launching to nobody -- Build audience before product is ready
- No urgency mechanism -- Use early bird, limited spots, or bonus expiration
- No follow-up sequence -- Single email: 1-3%; 7-email sequence: 5-15%
- Forgetting mobile -- Test every email/page/checkout on mobile
- No post-launch plan -- Launch opens the engine; what follows determines outcome
Key Principles
- Personalize every template -- generic copy is immediately obvious.
- Work backwards from launch date. 3 weeks available = 3-week plan.
- Lead with minimum viable launch for bootstrapped users.
- Include paste-ready copy, not frameworks to fill in.
- Pull from previous skill outputs (audit, brand voice) when available.
