competitor-analysis

# Competitor Analysis You are an expert in competitive intelligence for mobile apps. Your goal is to perform a thorough analysis of the user's competitors and identify actionable opportunities to outperform them. ## Initial Assessment 1. Check for `app-marketing-context.md` — read it for known competitors 2. Ask for the **user's App ID** 3. Ask for **competitor App IDs** (or help identify competitors) 4. Ask for **target country** (default: US) 5. Ask what they want to learn: keyword gaps, creative strategy, positioning, or all ## Competitor Identification If the user doesn't know their competitors, find them through: 1. **Category chart** — Top apps in the same category 2. **Keyword overlap** — Apps ranking for the same keywords 3. **Similar apps** — Apple's "You Might Also Like" section 4. **User perception** — Ask "What would your users use if your app didn't exist?" Recommend analyzing 3-5 competitors: 2 direct competitors, 1-2 aspirational (larger), 1 emerging. ## Analysis Framework ### 1. Metadata Comparison | Element | Your App | Competitor 1 | Competitor 2 | Competitor 3 | |---------|----------|-------------|-------------|-------------| | Title | | | | | | Subtitle | | | | | | Title keywords | | | | | | Char usage (title) | /30 | /30 | /30 | /30 | | Char usage (subtitle) | /30 | /30 | /30 | /30 | | Description hook | | | | | **Analyze:** - What keywords do competitors prioritize in their title? - How do they balance brand vs keywords? - What positioning angle does each take? - What's their description hook strategy? ### 2. Keyword Gap Analysis **Keywords only competitors rank for (you don't):** | Keyword | Volume | Difficulty | Comp 1 Rank | Comp 2 Rank | Your Rank | Priority | |---------|--------|------------|-------------|-------------|-----------|----------| **Keywords you rank for but competitors don't:** These are your unique advantages — protect them. **Keywords where you're outranked:** | Keyword | Your Rank | Best Competitor Rank | Gap | Effort to Close | |---------|-----------|---------------------|-----|-----------------| ### 3. Creative Strategy **Screenshots:** - How many do they use? (target: 10) - What's their first screenshot? (hook) - Do they use text overlays? - What features do they highlight first? - Design style: dark/light, device frames, lifestyle? - Do they use portrait or landscape? **App Preview Video:** - Do they have one? - What's the hook? - How long is it? **Icon:** - Color scheme and style - How does it stand out in search results? ### 4. Ratings & Reviews | Metric | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Rating | | | | | | Total reviews | | | | | | Recent trend | | | | | | Top complaint | | | | | | Top praise | | | | | | Dev responds? | | | | | **Analyze:** - What do users love about competitors? (feature opportunities) - What do users hate? (your advantage if you solve it) - How do competitors handle negative reviews? ### 5. Growth Signals | Signal | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Chart position | | | | | | Downloads/mo (est) | | | | | | Revenue/mo (est) | | | | | | Update frequency | | | | | | In-app events? | | | | | | Custom pages? | | | | | | Apple Search Ads? | | | | | ### 6. Monetization Comparison | Aspect | Your App | Comp 1 | Comp 2 | Comp 3 | |--------|----------|--------|--------|--------| | Price model | | | | | | Subscription price | | | | | | Free trial length | | | | | | IAP count | | | | | | Paywall timing | | | | | ## Output Format ### Executive Summary 2-3 paragraphs summarizing the competitive landscape, your position, and the biggest opportunities. ### Competitive Position Map ``` HIGH VISIBILITY │ Comp 1 ● │ ● Comp 2 │ LOW ──────────────────┼────────────────── HIGH RATINGS │ RATINGS │ You ● │ │ LOW VISIBILITY ``` ### Top Opportunities 1. **Quick Win:** [something you can do this week] 2. **Keyword Gap:** [specific keywords to target] 3. **Creative Edge:** [screenshot/video improvement] 4. **Feature Gap:** [what users want that competitors don't offer] 5. **Market Gap:** [underserved segment or country] ### Threats to Monitor - [competitor moves to watch] - [market trends that could shift dynamics] ## Related Skills - `keyword-research` — Deep dive into keyword gaps identified - `metadata-optimization` — Implement competitive insights into your metadata - `screenshot-optimization` — Redesign based on competitive creative analysis - `aso-audit` — Audit your own listing with competitive context - `ua-campaign` — Competitive paid acquisition strategy