pricing-experiments
Designs Stripe pricing A/B tests, price increases, grandfathering, and elasticity analysis. Use when the user mentions "price test", "raise prices", "pricing experiment", "grandfathering", "price elasticity", or "should we change pricing". For catalog audit, see pricing-products-audit.
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- appeeky/stripe-skills
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- July 19, 2026 at 10:10
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- pricing-experiments
- description
- Designs Stripe pricing A/B tests, price increases, grandfathering, and elasticity analysis. Use when the user mentions "price test", "raise prices", "pricing experiment", "grandfathering", "price elasticity", or "should we change pricing". For catalog audit, see pricing-products-audit.
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- {"version":"1.0.0"}
# Pricing Experiments
## Stripe MCP Setup
Requires **Stripe MCP** (https://docs.stripe.com/mcp). `GetMcpTools` before `CallMcpTool`. Paginate all lists (`limit: 100`, `starting_after` while `has_more`). Amounts in **cents**. Read-only for audits; confirm before writes.
## Workflow
1. Baseline: current prices + subs per price (`pricing-products-audit`)
2. Design test:
- New `Price` object (never edit existing -- create new)
- Split traffic at checkout (price ID by cohort/flag)
- Grandfather existing subs (leave on old price)
3. Metrics to compare: conversion %, ARPU, churn at 30/60d
## Price Increase Playbook
| Step | Action |
|------|--------|
| 1 | Create new higher price |
| 2 | New customers -> new price |
| 3 | Existing -> keep or migrate with notice (email + `subscriptions.update`) |
| 4 | Measure churn delta post-migration |
## Output Template
```
Pricing Test Plan
Hypothesis: [raising X->Y increases ARPU without >Zpp churn]
Variants: control [price_A] vs test [price_B]
Sample size needed: [N per arm]
Success metric: ARPU / conversion / 30d retention
Grandfathering: [policy]
```
Never mutate a live `Price` -- always create a new one.
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