creator-marketing-skills

Analyze a batch of UGC performance data (CSV exports from Archive or similar platforms) to extract hook patterns, value prop rankings, and content format insights, then turn those findings into talking points, hook templates, and a shareable one-page launch brief grounded in real data. This skill should be used when analyzing UGC performance data, finding what hooks are working with creators, ranking value props by engagement, prepping creator briefings from real performance data, generating talking points for a launch from past UGC, building a UGC insights brief, doing pre-launch content research, or figuring out which creator messages and formats actually drive engagement. For converting these insights into a full campaign brief, see campaign-brief-generator. For ranking individual creators by post-campaign performance, see post-campaign-creator-scorecard. For setting realistic KPI benchmarks before launch, see performance-benchmark-setter. For calculating engagement rates across the dataset, see engagement

Review creator video content against a campaign brief and deliver a structured scorecard with hook strength, product placement, authenticity, CTA clarity, and platform fit ratings. This skill should be used when reviewing creator video submissions, scoring UGC video quality, evaluating influencer video deliverables, running creator video QA, grading a video against a brief on multiple dimensions, giving a creator dimension-by-dimension feedback on their video, or comparing a video's hook, pacing, and product moments to campaign requirements. Works with video files, links, transcripts, or text descriptions. For converting the scorecard into a polished revision request to send to the creator, see content-approval-feedback-formatter. For checking compliance against every brief requirement (not video-specific dimensions), see content-to-brief-compliance-checker. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.

Generate a complete, ready-to-send creator campaign brief from a few inputs — product, platforms, deliverables, messaging, and audience. This skill should be used when writing a campaign brief, building an influencer brief, drafting a creator brief, generating a partnership brief, creating a brief for a product launch, putting together a campaign brief for a new launch, starting a new creator campaign, planning deliverables and content direction, or preparing any document that goes out to creators — even if the user does not call it a "brief." If the user needs brand context first, see brand-context. If the user needs content concepts after the brief, see creator-content-concept-generator. If the user needs outreach messages, see creator-outreach-sequence-generator. If the user needs to check content against the brief, see content-to-brief-compliance-checker.

Build a complete KPI framework for a creator marketing campaign from a business objective. This skill should be used when setting KPIs for an influencer campaign, building a measurement plan before campaign launch, mapping business objectives to creator marketing metrics, defining primary and secondary KPIs for a creator program, creating a metrics framework for an awareness or conversion campaign, setting measurement benchmarks by creator tier, building a KPI dashboard structure for influencer reporting, or defining success criteria before activating creators. For calculating ROI after a campaign ends, see campaign-roi-calculator. For setting numeric benchmark targets, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker.

Input the original caption, creator handle, and brand voice and receive 3 ready-to-post captions for reposting creator content to your brand's social channels with proper credit and attribution. This skill should be used when writing a repost caption for a creator's content, drafting captions to reshare UGC on your brand account, creating branded captions for reposting influencer content, writing credit captions for sharing creator videos on your brand feed, adapting a creator's post for your brand's Instagram or TikTok, generating repost captions with proper creator attribution, repurposing creator content captions for brand channels, or writing share captions for UGC reposts. For generating ad copy from creator content, see paid-ad-copy-adapter. For writing a paid social brief from whitelisted posts, see paid-social-creative-brief-from-creator-content. For building content briefs before production, see creator-content-concept-generator.

Input a creator's original caption or script and receive 3-5 adapted ad copy variations optimized for awareness, consideration, and conversion objectives. This skill should be used when adapting creator content for paid ads, turning organic creator posts into ad copy, writing whitelisted ad variations from influencer content, creating spark ad captions from creator videos, generating partnership ad copy from UGC, converting creator scripts into paid media copy for Meta or TikTok, building ad copy variations by funnel stage from creator content, repurposing influencer captions for paid social, or writing ad text for boosted creator posts. For getting usage rights before running ads, see usage-rights-guide. For building content concepts before the creator films, see creator-content-concept-generator. For adapting content across organic platforms, see multi-platform-format-adapter.

Generate a paid social creative brief from a whitelisted or Spark Ad creator post, covering hook analysis, messaging angle, audience targeting, caption variants, and placement recommendations. This skill should be used when turning a creator post into a paid ad brief, writing a creative brief for whitelisted content, briefing the paid team on creator content, generating Spark Ads briefs from organic posts, creating paid media briefs from influencer content, translating UGC into a paid social strategy, building a media buyer brief from a creator video, preparing whitelisted content for ad spend, or generating placement recommendations for boosted creator content. For adapting captions into ad copy variants, see paid-ad-copy-adapter. For organic repost captions, see organic-repost-caption-writer. For FTC compliance, see ftc-disclosure-spot-checker.

Generate realistic KPI benchmarks for an influencer campaign before launch based on industry, platform, creator tier, and budget. This skill should be used when setting performance expectations for a creator campaign, estimating reach engagement and conversion benchmarks before launch, building KPI targets for an influencer program, forecasting campaign performance by creator tier and platform, setting EMV and ROAS targets for a campaign brief, defining what good looks like for an upcoming creator activation, calibrating expectations for a gifting or paid campaign across Instagram TikTok or YouTube, or creating a benchmark framework to measure campaign success against. For calculating ROI after a campaign ends, see campaign-roi-calculator. For calculating engagement rates from actual post data, see engagement-rate-calculator-benchmarker. For building a full KPI framework tied to business objectives, see campaign-goal-to-kpi-framework-builder.

Transforms raw campaign performance data into a structured quarterly business review document with wins, misses, trend analysis, and recommended pivots for the next quarter. This skill should be used when building a QBR for a creator program, writing a quarterly influencer marketing review, summarizing multiple campaigns into a single quarterly report, presenting creator program results to leadership at the end of a quarter, analyzing quarter-over-quarter trends in influencer performance, preparing a board-level summary of the creator marketing program, identifying what worked and what to cut from the creator strategy, building a strategic plan for next quarter's creator campaigns, or reviewing the full roster performance over a quarter. For single-campaign ROI analysis, see campaign-roi-calculator. For weekly status updates, see campaign-status-dashboard-digest. For individual creator scoring, see post-campaign-creator-scorecard.

Calculate influencer campaign ROI and build a leadership-ready narrative summary from raw performance data. This skill should be used when calculating ROI for a creator campaign, building a campaign performance report for leadership, turning raw influencer metrics into an executive summary, computing CPM CPE ROAS and EMV for a creator program, summarizing campaign spend versus revenue for a stakeholder meeting, proving influencer marketing ROI to a CMO or VP, creating a campaign wrap report with financial metrics, or comparing influencer channel efficiency against paid social. For setting KPI targets before a campaign launches, see performance-benchmark-setter. For tracking creator posting compliance, see creator-posting-compliance-tracker. For full end-of-campaign reporting with qualitative analysis, see post-campaign-creator-scorecard. For building UTM links to enable attribution, see utm-parameter-builder.

Takes raw campaign tracking data and generates a clean weekly status summary formatted for Slack, email, or a leadership meeting. This skill should be used when building a weekly campaign status update from spreadsheet data, generating a Slack-ready campaign summary, formatting campaign progress for a leadership meeting, turning a messy tracker into a status digest, creating a weekly roundup of creator campaign performance, summarizing campaign health across creators and platforms, preparing a Monday morning status post for your team channel, writing a campaign progress email for stakeholders, or condensing raw metrics into a scannable digest. For full ROI analysis, see campaign-roi-calculator-narrative-builder. For normalizing raw metrics first, see metrics-normalization-formatter. For tracking creator posting compliance, see creator-posting-compliance-tracker.

Input contracted creators with their required vs. actual post counts and receive a compliance table with status classifications and escalation notes for non-compliant creators. This skill should be used when checking which creators have fulfilled their posting obligations, auditing deliverable completion across a campaign, tracking contracted vs. actual posts for an influencer program, identifying which creators are behind on deliverables, building a compliance report for campaign creators, flagging overdue or missing creator posts, reviewing posting status across all creators in a campaign, generating escalation notes for non-compliant influencers, or producing a deliverable tracker for a creator campaign. For checking whether a specific piece of content matches the brief requirements, see content-to-brief-compliance-checker. For chasing a specific creator about a late deliverable, see universal-creator-follow-up-chaser. For building a full campaign report with ROI metrics, see campaign-roi-calculator.

Score each creator on a completed campaign across consistency, content quality, engagement rate, and brand alignment, then produce a ranked retention list for future campaigns. This skill should be used when grading creators after a campaign ends, evaluating influencer performance post-campaign, ranking creators by campaign performance, building a retention list of top creators, deciding which creators to rebook for the next campaign, scoring influencer deliverables after a launch, comparing creator performance across a campaign roster, auditing which creators delivered the most value, or tiering creators into re-engage versus one-and-done lists. For calculating engagement rates and benchmarking them by tier, see engagement-rate-calculator-benchmarker. For scoring niche fit before a campaign, see niche-fit-scorer. For building the full campaign report with ROI narrative, see campaign-roi-calculator-narrative-builder.

Takes activated influencers and their deliverables and generates a structured monitoring checklist specifying what to capture on each platform, when to check, and what to do if content goes missing. This skill should be used when building a content monitoring plan for a creator campaign, creating a checklist to track influencer deliverables across platforms, setting up a capture schedule for Instagram Stories before they expire, planning when to screenshot or capture creator posts, building a monitoring cadence for TikTok and YouTube deliverables, organizing content capture across multiple creators and platforms, making sure no creator content slips through the cracks, preparing a content tracking plan before a campaign goes live, or setting up a system to catch expiring Stories and time-sensitive posts. For checking whether submitted content matches the brief, see content-to-brief-compliance-checker. For tracking which creators have posted versus who is overdue, see creator-posting-compliance-tracker.

Calculate engagement rates for creator posts and benchmark them against platform and tier averages. This skill should be used when calculating an influencer's engagement rate, benchmarking creator engagement against industry averages, evaluating whether a creator's engagement is above or below average for their tier, comparing engagement rates across platforms, checking if engagement rates suggest fake followers, auditing a creator's engagement quality before a partnership, analyzing engagement by content type (reels, stories, feed posts, TikTok videos), or assessing engagement trends across a creator's recent posts. For estimating fair market rates based on engagement, see creator-rate-estimator. For full creator vetting beyond engagement, see creator-vetting-scorecard. For scoring niche fit, see niche-fit-scorer.

Reviews a submitted creator caption, script, or post for FTC disclosure compliance and flags specific issues with concrete fixes. This skill should be used when checking if a creator's caption has proper FTC disclosure, reviewing influencer content for ad disclosure compliance, auditing a sponsored post for proper

Normalize messy creator campaign metrics from multiple sources into a single clean table with standardized field names ready to merge into your master tracker. This skill should be used when cleaning up influencer metrics, standardizing campaign data from multiple platforms, normalizing creator performance numbers, merging metrics from Instagram and TikTok and YouTube into one sheet, formatting messy analytics exports, preparing campaign data for a master spreadsheet, converting raw platform stats into a consistent format, combining metrics from different reporting tools, deduplicating creator data from multiple sources, fixing inconsistent column names across exports, or cleaning up a metrics dump before reporting. For calculating engagement rates, see engagement-rate-calculator-benchmarker. For full campaign reports, see campaign-roi-calculator. For parsing a single Story screenshot, see story-metrics-screenshot-parser.

Parse raw text from an Instagram or TikTok Story insights screenshot and format it into a clean, spreadsheet-ready row with labeled fields. This skill should be used when parsing Story metrics from a screenshot, formatting Story insights for a spreadsheet, extracting metrics from a pasted Story screenshot, cleaning up Story analytics data, converting Story insights text into structured data, turning a Story performance screenshot into a row for the tracker, logging Story metrics into a spreadsheet, normalizing Story screenshot data, pulling numbers from a Story insights paste, organizing Story metrics from creator screenshots, processing a batch of Story screenshots into rows, building a Story metrics tracker from screenshots, or entering Story data from a screenshot into a sheet. For normalizing metrics from multiple sources into a unified table, see metrics-normalization-formatter. For calculating engagement rates and comparing to benchmarks, see engagement-rate-calculator-benchmarker.

Paste in raw internal team notes, Slack messages, or email threads with feedback on a creator's content draft and receive a clear, constructive, ready-to-send revision request for the creator. This skill should be used when turning internal feedback into a creator-friendly revision request, cleaning up messy team feedback before sending to a creator, writing a content change request for an influencer, converting brand manager notes into creator revision instructions, translating legal or compliance feedback into plain language for a creator, consolidating scattered feedback from multiple reviewers into one message, drafting a content revision DM or email for an influencer, or preparing approval notes to send after internal review. For building the original content brief, see creator-content-concept-generator. For checking content against brief requirements, see content-to-brief-compliance-checker. For FTC disclosure issues, see ftc-disclosure-spot-checker.

Takes a campaign brief and submitted creator content description and produces a structured pass/fail checklist against every brief requirement. This skill should be used when checking if creator content matches the brief, reviewing influencer deliverables against requirements, auditing submitted content for brief compliance, verifying a creator hit all the brief requirements, running a content QA check before approval, comparing a draft to the original brief, grading content against campaign specifications, or reviewing creator submissions before giving approval. For converting raw feedback into a polished revision request to send to a creator, see content-approval-feedback-formatter. For FTC disclosure compliance specifically, see ftc-disclosure-spot-checker.

Generate a ready-to-send FAQ document that anticipates and answers the most common creator questions about a campaign brief, reducing back-and-forth messages and delays. This skill should be used when creating a campaign brief FAQ, writing answers to common creator questions about a brief, building an FAQ attachment for an influencer brief, reducing back-and-forth with creators after sending a brief, anticipating creator questions before launch, preempting influencer confusion about deliverables or timelines, generating a brief companion FAQ, writing a creator-facing Q&A for a campaign, drafting briefing clarifications for influencers, or creating a FAQ sheet to send alongside a content brief. For writing the campaign brief itself, see campaign-brief-generator. For writing individual content briefs, see content-brief-builder. For chasing creators who have not responded to a brief, see universal-creator-follow-up-chaser.

Generate 5-10 tailored content concepts for a creator partnership that feel native to the creator's style rather than brand-dictated. This skill should be used when brainstorming content ideas for a creator campaign, generating influencer content concepts, ideating creator deliverables, coming up with content angles for an influencer partnership, developing video concepts for TikTok or Reels or YouTube Shorts, creating content hooks for a creator collab, building a concept menu for a creator brief, generating native-feeling content ideas for a sponsored post, or planning what a creator should actually make. For writing the full content brief after selecting concepts, see content-brief-builder. For building the campaign brief that precedes content planning, see campaign-brief-generator. For adapting a single concept across platforms, see multi-platform-format-adapter.

Adapt a single master creator brief into platform-specific versions for TikTok, Instagram Reels, and YouTube Shorts with correct specs, safe zones, and platform-native guidance. This skill should be used when converting a brief for multiple platforms, adapting a campaign brief from TikTok to Reels, creating platform-specific content briefs from a master brief, adjusting video specs for different short-form platforms, building TikTok and Reels and Shorts versions of one brief, formatting creator deliverables by platform, splitting a campaign brief into platform versions, or generating platform-adapted briefs for a multi-platform creator campaign. For writing the master brief itself, see content-brief-builder. For generating content concepts before briefing, see creator-content-concept-generator. For checking submitted content against a brief, see content-to-brief-compliance-checker.

Analyze a creator negotiation scenario and generate strategic response options with trade-off analysis and suggested language. This skill should be used when a creator counters with a higher rate, an influencer pushes back on deliverables, a negotiation stalls and you need to re-engage, a creator objects to exclusivity or usage rights terms, you need help responding to a creator's counter-offer, figuring out what to say when a creator asks for more money, handling a creator who wants fewer deliverables, drafting a response to a stalled creator deal, navigating a tricky influencer negotiation, or deciding whether to accept or counter a creator's rate. For estimating fair rates before negotiating, see creator-rate-estimator. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying a batch of creator replies, see reply-triage-classifier.

Estimate fair market rates for creator partnerships based on platform, follower count, engagement rate, niche, and deliverable type. This skill should be used when estimating influencer rates, calculating creator pricing, building a rate card for a campaign, checking if a creator's rate is fair, comparing influencer costs across platforms, budgeting for a creator campaign, evaluating a creator's rate card, figuring out how much to pay an influencer, benchmarking creator rates against market data, or assessing whether a creator is overcharging. For negotiating rates after estimation, see rate-negotiation-playbook. For full creator vetting beyond pricing, see creator-vetting-scorecard.

Generate a personalized follow-up sequence for any creator chasing scenario — missing info, unsigned contract, late content, missing metrics, or incomplete whitelisting setup. This skill should be used when chasing a creator for a response, writing a follow-up message to an influencer, nudging a creator about a late deliverable, following up on an unsigned contract, requesting missing campaign metrics, chasing whitelisting or ad access setup, escalating a non-responsive creator, writing a reminder to a creator who ghosted, building a follow-up cadence for overdue items, drafting a polite but firm nudge to an influencer, or managing creator communication when deadlines slip. For writing initial outreach messages, see creator-outreach-sequence-generator. For classifying and triaging creator replies, see reply-triage-classifier. For negotiating rates after a creator responds, see creator-negotiation-assistant.

Generate correctly formatted UTM parameters and full tracking URLs for creator marketing campaigns. This skill should be used when building UTM links for influencers, creating tracking URLs for a creator campaign, generating UTM strings for multiple creators, setting up campaign tracking links, formatting UTM parameters for influencer partnerships, building attribution links for creator posts, creating unique tracking URLs per creator, batch generating UTM links for a roster of creators, or setting up link tracking before a campaign launch. For measuring campaign results after launch, see campaign-roi-calculator. For normalizing metrics from multiple sources, see metrics-normalization-formatter.

Paste in a DM or email thread where partnership terms were discussed and receive a clean bulleted summary of all agreed terms formatted to send back to the creator for confirmation. This skill should be used when summarizing a creator conversation into agreed terms, extracting deal points from a DM thread, turning an email negotiation into a confirmation message, documenting what was agreed with an influencer, cleaning up a messy negotiation thread into clear terms, converting informal creator discussions into a written agreement summary, pulling terms from a back-and-forth DM exchange, creating a confirmation recap from a creator call or chat, formalizing a verbal deal with a creator, or drafting a terms confirmation message to send after a negotiation. For writing the initial outreach messages, see creator-outreach-sequence-generator. For negotiation strategy and counter-offer language, see creator-negotiation-assistant.

Analyze an influencer's audience demographics to determine whether their followers match your target customer, with a clear pass/fail verdict. This skill should be used when evaluating audience fit, checking influencer demographics, analyzing audience data, reviewing an audience breakdown, assessing demographic alignment, vetting an influencer's audience, determining if a creator's followers match your target demo, reviewing a platform export or stats screenshot, pasting influencer stats, grading audience quality, deciding whether an influencer's audience is a good fit, checking if this creator is worth it, running an audience report, comparing creator audiences, or evaluating audience overlap with target demo. For overall creator vetting beyond demographics, see creator-vetting-scorecard. For finding new creators, see creator-discovery.

Analyze an influencer's recent content and return a brand safety report flagging political controversy, offensive language, sensitive topics, or past scandal indicators. This skill should be used when screening a creator for brand safety, vetting influencer content for risks, checking if a creator is brand-safe, auditing an influencer's content history for red flags, running a brand safety check on a creator, evaluating creator risk before a partnership, flagging controversial creator content, reviewing an influencer for offensive language or sensitive topics, or doing a pre-campaign safety review. For holistic creator evaluation including performance metrics, see creator-vetting-scorecard. For writing campaign briefs with content guidelines and safety clauses, see campaign-brief-generator.

Generate a multi-touch outreach sequence for reaching creators across email, Instagram DM, TikTok DM, YouTube email, or X DM. This skill should be used when writing creator outreach messages, building an outreach sequence, drafting influencer DMs, creating a follow-up cadence for creators, writing cold outreach to influencers, generating partnership pitch messages, building a creator recruitment sequence, writing collab DMs, drafting outreach emails to creators, planning multi-touch creator outreach, or creating a creator outreach campaign. For building the brand context file first, see brand-context. For writing individual content briefs to send after a creator agrees, see content-brief-builder. For vetting creators before reaching out, see creator-vetting-scorecard.

Score how well a creator fits a brand's niche on a 1-10 scale with detailed written rationale. This skill should be used when evaluating creator-brand fit, scoring niche alignment, checking if an influencer matches a brand, assessing creator relevance, rating a creator's fit for a campaign, vetting a creator for niche match, deciding whether a creator is right for a brand, comparing creators by brand fit, or reviewing an influencer's profile against campaign requirements. For full creator vetting beyond niche fit (brand safety, rates, compliance), see creator-vetting-scorecard. For writing outreach to creators who pass vetting, see outreach-writer.

Classify a batch of influencer replies into actionable categories (interested, negotiating, declined, needs info, ghosted) and generate a suggested next action for each. This skill should be used when triaging creator responses, classifying influencer replies, sorting outreach responses, categorizing creator DMs, reviewing batch replies, processing influencer inbox, prioritizing creator follow-ups, organizing outreach results, checking who replied to a campaign, figuring out which creators to follow up with, or cleaning up a messy outreach thread. For writing the initial outreach messages, see outreach-writer. For negotiating rates with creators, see rate-negotiation-playbook.

Build a complete, review-passing creator marketing skill from an idea. This skill should be used when creating a new skill, building a skill from an idea, drafting a SKILL.md, writing a creator marketing skill, turning a skill concept into a finished file, or when asked to build or ship a skill. Takes a skill name and one-line description, then handles domain research, drafting, and iterative review automatically. Outputs a polished, ship-ready skill directory.

Grade and review a creator marketing SKILL.md file for quality. Use when evaluating a skill, reviewing a skill, grading a skill, checking skill quality, running a skill through QA, or assessing whether a skill is ready to ship. Also use after writing or editing any SKILL.md file. Outputs a score across 11 dimensions (each scored 1-10, must hit 10/10 on all to pass) and lists specific problems to fix.

Grade a skill's output voice and tone against Archive's brand guidelines. Use when checking whether a skill produces output that sounds like Archive, reviewing voice alignment, auditing tone, or ensuring a skill doesn't use retired terminology, hype language, or generic AI voice. Run this after the skill-reviewer for a complete quality check.

Build a brand context file that all other creator marketing skills read before starting. This skill should be used when setting up brand context, starting a new brand, onboarding a brand, creating brand context, initializing brand profile, running brand setup, building a brand profile, capturing brand information, filling out brand details, or when any other skill cannot find .claude/brand-context.md. For campaign-specific briefs, see campaign-brief-generator. For creator-specific outreach, see outreach-writer. Run this first before using any other creator marketing skill.