| name | tw-ecom-operations-promotion |
| description | Run Taiwan e-commerce promotional campaigns — 雙11, 618, 年中慶, 雙12, 週年慶, 母親節. Covers promo calendar, stacking rules across platforms, 檔期 pricing strategy, inventory allocation, and post-campaign 退貨 handling. Use when planning a specific campaign or building a year-round 檔期 schedule. Do NOT use for ad ROI measurement (use `ecom-promo-roi`). STATUS: SKELETON — body pending. |
| metadata | {"category":"WP-01 電商","domain":"ecommerce-tw","layer":"operations","related_mcps":[],"related_skills":["ecom-promo-roi","tw-ecom-operations-pricing","tw-ecom-operations-customer-service","tw-ecom-marketplace-shopee","tw-ecom-marketplace-momo"],"last_verified":"2026-04","status":"skeleton","tags":["taiwan","e-commerce","promotion","campaign"]} |
Taiwan Promotional Campaign Operations
STATUS: SKELETON — body pending.
When to use this skill
- Planning a specific 檔期 (雙11, 618, 年中慶, etc.)
- Building year-round 檔期 calendar
- Cross-platform promo stacking design
- Inventory allocation across DTC + marketplace channels during peak
- Post-campaign 退貨 / 爭議 handling
Do NOT use when
- Ad ROI measurement →
ecom-promo-roi
- Pricing strategy in isolation →
tw-ecom-operations-pricing
Core concepts
TODO: TW promo calendar, stacking hierarchy, DTC vs marketplace behavior during peaks.
Decision tree
TODO: which 檔期 to participate in, channel mix, discount depth.
Implementation guidance
TODO: 檔期 plan template, inventory buffer, support staffing.
Gotchas
TODO: 5-6 pitfalls (stacking over-discount, platform fee waiver traps, inventory over-commit, return spike 2 weeks after peak, marketplace cancelation penalties).
IRON LAW
TODO.
Output Format
TODO.
Related
ecom-promo-roitw-ecom-operations-pricing
Last verified: 2026-04
