| name | seo-local-business |
| description | Generate complete SEO setup for local business websites — HTML head tags, JSON-LD LocalBusiness schema, robots.txt, sitemap.xml. Australian-optimised with +61 phone, ABN, suburb patterns. |
SEO Local Business
Generate a complete SEO package for local business websites. Produces meta tags, structured data, robots.txt, and sitemap.xml.
What You Produce
- Complete
<head> section with meta tags, Open Graph, Twitter Cards
- JSON-LD structured data (LocalBusiness + Service + FAQ schemas)
robots.txtsitemap.xml
Workflow
Step 1: Gather Business Info
Ask for (or extract from existing site):
| Required | Optional |
|---|
| Business name | ABN |
| Primary service | Opening hours |
| Location (city/suburb) | Social media URLs |
| Phone number | Price range |
| Website URL | Service areas (suburbs) |
| Business description | GPS coordinates |
Step 2: Generate Head Tags
Use assets/head-template.html as your base. Fill in all placeholders.
Title tag patterns (50-60 chars max):
| Page | Pattern | Example |
|---|
| Homepage | Brand - Tagline | Newcastle Plumbing - 24/7 Emergency Service |
| Service | Service in Location | Brand | Hot Water Repairs Newcastle | ABC Plumbing |
| About | About Us | Brand | About Us | ABC Plumbing Newcastle |
| Contact | Contact | Brand | Contact Us | ABC Plumbing Newcastle |
Meta description patterns (150-160 chars):
| Page | Pattern |
|---|
| Homepage | [USP]. [Service] in [Location]. [CTA]. Call [phone]. |
| Service | Professional [service] in [location]. [Benefit]. [Trust signal]. Get a free quote today. |
| About | [X] years serving [location]. [Team info]. [Credentials]. Learn about [brand]. |
| Contact | Contact [brand] for [service] in [location]. [Hours]. Call [phone] or request a quote online. |
Step 3: Generate Structured Data
LocalBusiness (homepage — always include):
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "ABC Plumbing Newcastle",
"image": "https://www.abcplumbing.com.au/og-image.jpg",
"description": "Professional plumbing services in Newcastle and Lake Macquarie.",
"@id": "https://www.abcplumbing.com.au/#organization",
"url": "https://www.abcplumbing.com.au",
"telephone": "+61-2-4900-1234",
"email": "info@abcplumbing.com.au",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "123 Hunter Street",
"addressLocality": "Newcastle"
Service (service pages — add per service):
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Hot Water System Installation",
"description": "Professional hot water system installation and replacement in Newcastle.",
"provider": { "@id": "https://www.abcplumbing.com.au/#organization" },
"areaServed": { "@type": "City", "name": "Newcastle" },
"serviceType": "Plumbing",
"offers": {
"@type": "Offer",
"availability": "https://schema.org/InStock",
"priceRange": "$$"
}
FAQ (pages with FAQ sections):
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much does a plumber cost in Newcastle?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Plumber callout fees in Newcastle typically range from $80-150."
}
}
]
}
Step 4: Generate robots.txt and sitemap.xml
Use assets/robots-template.txt and assets/sitemap-template.xml. Populate with all site pages.
Step 5: Validate
Test structured data at: https://validator.schema.org/
Australian-Specific Patterns
Phone Numbers
<a href="tel:+61249001234">(02) 4900 1234</a>
Schema telephone: "+61-2-4900-1234"
| Prefix | International |
|---|
| 02 | +612 |
| 04 | +614 |
| 1300 | Keep as-is |
ABN
Add to LocalBusiness schema when available:
{ "taxID": "12 345 678 901" }
Service Areas
Use Australian city and suburb names:
"areaServed": [
{ "@type": "City", "name": "Newcastle" },
{ "@type": "City", "name": "Maitland" },
{ "@type": "City", "name": "Lake Macquarie" }
]
Geo Tags
Include state-specific geo meta tags:
<meta name="geo.region" content="AU-NSW">
<meta name="geo.placename" content="Newcastle">
<meta name="geo.position" content="-32.9283;151.7817">
<meta name="ICBM" content="-32.9283, 151.7817">
See references/schema-properties.md for the full list of LocalBusiness and Service schema properties.
