Salla-super-PMM

When the user wants to create a content strategy, build a content calendar, define content pillars, plan blog content, or organize social media content for Salla. Also use when the user mentions 'content plan', 'content strategy', 'content calendar', 'blog topics', 'social content', 'content pillars', 'editorial calendar', or 'what content should we make'. For ad creative and performance copy, see salla-performance-creative.

When the user wants to create ad creative briefs, write performance marketing copy, generate paid social copy variants, or design creative for Salla campaigns. Also use when the user mentions 'ad creative', 'performance ads', 'creative brief', 'paid social copy', 'Meta ads', 'TikTok ads', 'Snapchat ads', 'Google ads copy', 'copy variants', or 'A/B test ad copy'. For organic content strategy, see salla-content-strategy.

When the user wants to build a go-to-market strategy, enter a new market segment, plan a market expansion, or define the strategic approach for a new product line or merchant category. Also use when the user mentions 'go-to-market', 'GTM', 'GTM canvas', 'market entry', 'new segment', 'market strategy', 'market expansion', 'GCC expansion', or 'strategic plan'. For single feature launches, see salla-product-launch.

When the user wants to plan or execute a product or feature launch on Salla. Also use when the user mentions 'launch a feature', 'product launch', 'GTM for new feature', 'announce update', 'release plan', 'launch checklist', 'feature release', 'go live', or 'launch campaign'. For full go-to-market market strategy, see salla-gtm-strategy.

When the user wants to plan or execute a seasonal campaign for Salla merchants. Also use when the user mentions 'Ramadan', 'رمضان', 'Eid', 'عيد', 'White Friday', 'الجمعة البيضاء', 'National Day', 'اليوم الوطني', 'Founding Day', 'يوم التأسيس', 'seasonal campaign', 'back to school', 'summer sale', or any commerce season in the GCC. Covers pre-season planning, peak execution, and wind-down. For WhatsApp-specific messages, see salla-whatsapp-campaigns.

When the user wants to create a WhatsApp campaign, design a WhatsApp message sequence, write WhatsApp copy for merchants, or plan a WhatsApp-based funnel. Also use when the user mentions 'WhatsApp campaign', 'WA message', 'WhatsApp flow', 'WhatsApp sequence', 'WhatsApp broadcast', 'WhatsApp marketing', 'WA funnel', or 'WhatsApp onboarding'. For email sequences, see salla-merchant-onboarding.

When the user wants to set up Salla growth context, initialize the growth skills, or set up market context. Also use when the user mentions 'set up context', 'Salla context', 'merchant personas', 'GCC market', 'initialize', or wants to avoid repeating market context across growth tasks. Run this first before using any other salla-growth skill — it creates .agents/salla-growth-context.md that all other skills read automatically.

The single entry point for any Salla growth request. Use when the user has a growth task but isn't sure which specialist skill to use. Also use when the user says 'help me with growth', 'I need a campaign', 'how do I grow', 'Salla marketing', or any broad growth request. Routes to the right specialist and returns a structured Growth Brief. For complex tasks, suggests invoking the full specialist skill.

When the user wants to grow Average Order Value (AOV) for Salla merchants, recover abandoned carts, drive upsell or cross-sell through apps, or increase revenue per transaction. Also use when the user mentions 'AOV', 'average order value', 'basket size', 'upsell', 'cross-sell', 'cross-sell apps', 'conversion apps', 'push notifications', 'abandoned cart', 'WhatsApp cart recovery', 'cart abandonment', 'order value optimization', 'increase revenue per order', 'cart value', 'bundle strategy', or 'Tamara Tabby installments'. For overall merchant growth strategy, see salla-gtm-strategy.

When the user wants to understand Salla's competitive position in the GCC, create positioning copy against competitors, build a competitive battlecard, or respond to a competitive threat. Also use when the user mentions 'competitors', 'Zid', 'competitive positioning', 'GCC market', 'battlecard', 'why choose Salla', 'comparison page', 'competitive intelligence', or 'win against'. For full GTM strategy, see salla-gtm-strategy.

When the user wants to increase adoption of a specific Salla feature, get merchants to use an underused capability, or design an in-app or messaging campaign to drive feature discovery. Also use when the user mentions 'feature adoption', 'merchants not using X', 'in-app nudge', 'feature awareness', 'feature uptake', 'adoption campaign', 'underused feature', or 'get merchants to try'. For partner app adoption, see salla-partner-apps-adoption.

When the user wants to drive merchant adoption of partner apps in the Salla app marketplace, increase app install rates, create app discovery campaigns, or plan partner co-marketing initiatives. Also use when the user mentions 'partner apps', 'app store adoption', 'app install rate', 'ISV partners', 'third-party apps', 'app marketplace growth', 'merchant app usage', 'co-marketing with partners', or 'app spotlight'. For general feature adoption within Salla, see salla-feature-adoption.

When the user wants to design or experiment with Salla's pricing, create plan tiers, repackage features, test monetization models, or write pricing page copy. Also use when the user mentions 'pricing', 'plan tiers', 'packaging experiment', 'monetization', 'pricing page', 'free vs paid', 'upgrade messaging', 'pricing strategy', or 'pricing copy'. For AOV of merchant stores, see salla-aov-growth.

When the user wants to improve merchant activation rates, fix the onboarding funnel, understand why merchants aren't converting, or get merchants to their first sale faster. Also use when the user mentions 'activation rate', 'merchants not activating', 'first sale', 'funnel drop-off', 'onboarding conversion', 'time to first order', 'merchants signing up but not selling', or 'activation problem'. For the messaging sequence after activation, see salla-merchant-onboarding.

When the user wants to acquire new merchants, run a merchant sign-up campaign, grow the merchant base, or drive registrations. Also use when the user mentions 'merchant acquisition', 'new signups', 'grow merchant base', 'referral program', 'paid campaign for merchants', 'merchant registration', 'B2B marketing to merchants', or 'how do we get more merchants'. For activation after signup, see salla-activation-funnel.

When the user wants to create or improve the new merchant onboarding experience, design a welcome sequence, write onboarding messages, or improve day-1 to day-14 merchant communication. Also use when the user mentions 'onboarding messages', 'welcome sequence', 'new merchant welcome', 'day 1 experience', 'onboarding emails', 'merchant welcome flow', 'WhatsApp onboarding', or 'first week communication'. For fixing activation drop-off, see salla-activation-funnel.

When the user wants to reduce merchant churn, design lifecycle campaigns, create re-engagement flows, build CRM segments, or keep merchants active on Salla. Also use when the user mentions 'churn', 'merchant retention', 'lifecycle journey', 'CRM segments', 'dormant merchants', 'win-back', 're-engagement', 'keep merchants active', 'merchant health', or 'lifecycle marketing'. For new merchant onboarding, see salla-merchant-onboarding.