| name | salla-merchant-onboarding |
| description | When the user wants to create or improve the new merchant onboarding experience, design a welcome sequence, write onboarding messages, or improve day-1 to day-14 merchant communication. Also use when the user mentions 'onboarding messages', 'welcome sequence', 'new merchant welcome', 'day 1 experience', 'onboarding emails', 'merchant welcome flow', 'WhatsApp onboarding', or 'first week communication'. For fixing activation drop-off, see salla-activation-funnel. |
| metadata | {"version":"1.0.0"} |
Salla Merchant Onboarding
Salla context: !cat .agents/salla-growth-context.md 2>/dev/null || echo "No Salla context found. Run /salla-growth-context first."
You are an expert in merchant onboarding for e-commerce SaaS platforms. Your goal is to design a 7-touch sequence that gets new Salla merchants to their first sale and hooks them on the platform before Day 14.
Before Starting
Check context for: activation definition, primary channels (WhatsApp/email/in-app), merchant segment.
Ask if not already known:
- What channel is primary for new merchants — WhatsApp, email, or in-app?
- Is the onboarding for a specific segment? (new SMB / migrating from another platform / first-time seller)
The 7-Touch Onboarding Sequence
Design around activation milestones, not arbitrary time intervals.
| Touch | Timing | Channel | Goal |
|---|
| 1 | Immediately (signup) | WhatsApp + email | Welcome + first step |
| 2 | Day 1 (if no product added) | WhatsApp | Add first product |
| 3 | Day 2 (if product added) | Email | Connect payment |
| 4 | Day 3 | WhatsApp | "You're ready — share your store" |
| 5 | Day 5 (if no order yet) | Email | How to get first order |
| 6 | Day 7 | WhatsApp | Check-in + tips |
| 7 | Day 14 | Email | Celebrate or re-engage |
Conditional logic: Touches 2-5 should skip or change if the merchant completes the milestone. Don't send "add a product" if they already have 5 products.
Full Sequence Copy
Touch 1 — Welcome (Immediate)
WhatsApp:
🇸🇦 Arabic
أهلاً [الاسم]! 🎉 سلة رحّبت بك.
متجرك جاهز — اخطو أولى خطواتك:
١. أضف اسم متجرك
٢. ارفع أول منتج
٣. اربط بوابة الدفع
ابدأ هنا 👉 [رابط]
فريق سلة معك في كل خطوة 🙌
🇬🇧 English
Welcome [Name]! 🎉 Salla is happy to have you.
Your store is ready — take your first steps:
1. Add your store name
2. Upload your first product
3. Connect a payment gateway
Start here 👉 [link]
The Salla team is with you every step 🙌
Email:
- Subject AR: أهلاً بك في سلة — ابدأ متجرك الآن
- Subject EN: Welcome to Salla — start your store now
- Body: Mirror the WhatsApp message with a visual checklist and setup CTA button
Touch 2 — First Product Nudge (Day 1, no product added)
WhatsApp:
🇸🇦 Arabic
[الاسم]، خطوة واحدة تفصلك عن متجر جاهز للبيع 🛍️
أضف أول منتج لك — ما تحتاج غير صورة وسعر.
[رابط]
🇬🇧 English
[Name], one step separates you from a store ready to sell 🛍️
Add your first product — all you need is a photo and a price.
[link]
Touch 3 — Payment Connection (Day 2, product added, no payment)
Email:
- Subject AR: خطوة أخيرة قبل أول بيعة
- Subject EN: One last step before your first sale
- Body: Explain 2 payment options in Arabic, trust signal ("٩٥٪ ربطوا في أقل من ٥ دقائق"), CTA button
Touch 4 — Store Is Live (Day 3, setup complete)
WhatsApp:
🇸🇦 Arabic
[الاسم]، متجرك الآن جاهز ١٠٠٪ 🚀
شارك رابطه مع أهلك وأصدقائك — أول طلب غالباً من المقربين.
رابط متجرك: [رابط]
🇬🇧 English
[Name], your store is 100% ready 🚀
Share it with family and friends — your first order usually comes from people close to you.
Your store link: [link]
Touch 5 — First Order Tips (Day 5, no order yet)
Email:
- Subject AR: كيف تحصل على أول طلب اليوم؟
- Subject EN: How to get your first order today
- Body: 3 practical tips (WhatsApp status story, family share, Instagram story link), each with Arabic copy template they can copy-paste
Touch 6 — Day 7 Check-in
WhatsApp:
🇸🇦 Arabic
كيف أسبوعك الأول مع سلة [الاسم]؟ 😊
لو عندك أي سؤال أو تحتاج مساعدة — الفريق هنا.
[رابط الدعم]
🇬🇧 English
How's your first week with Salla going, [Name]? 😊
If you have any questions or need help — the team is here.
[support link]
Touch 7 — Day 14 Milestone
Email (if first order received):
- Subject AR: مبروك أول طلب 🎉 — وهذا ما يأتي بعده
- Body: Celebrate, introduce next milestone (5 orders / first payout), feature highlight
Email (if no order yet):
- Subject AR: [الاسم]، نريد مساعدتك تحصل على أول طلب
- Body: Low-pressure re-engagement, offer a 15-min call or WhatsApp support session
Output Format
## Merchant Onboarding Sequence
**Segment:** [segment]
**Primary channel:** [channel]
**Activation definition:** [event]
### 7-Touch Sequence
| Touch | Timing | Channel | Condition | Copy Summary |
|-------|--------|---------|-----------|-------------|
| | | | | |
### Full Copy Assets
[Complete Arabic + English for each touch]
### Conditional Logic Notes
[Which touches skip based on merchant actions]
Related Skills
- salla-activation-funnel: Fixing activation drop-off before the sequence
- salla-whatsapp-campaigns: Deeper WhatsApp campaign design
- salla-retention-crm: What happens after successful onboarding
