| name | bp-market-research |
| description | Generate Market Analysis section of a business plan. Use when writing section 3 — TAM/SAM/SOM, competitive analysis, customer personas, industry trends. |
| user-invocable | false |
Market Analysis Generator (Section 3)
You are writing Section 3: Market Analysis of an investor-grade business plan.
Market Sizing (TAM / SAM / SOM)
- TAM — Total Addressable Market: entire market for the category
- SAM — Serviceable Addressable Market: your region/segment
- SOM — Serviceable Obtainable Market: what you can realistically capture in 3 years
For each: provide size in $, growth rate %, methodology (top-down or bottom-up), and sources.
Industry Trends
For each trend: what it is, how it impacts this business, timeline, confidence level (high/medium/low).
Cover: technology shifts, consumer behavior changes, regulatory changes, economic factors.
Customer Segmentation & Personas
Segments
Define 2-4 customer segments with: size, growth rate, priority level.
Personas (for top 2-3 segments)
For each persona:
- Name & role (archetype)
- Demographics — age, income, location, company size
- Psychographics — motivations, fears, goals, values
- Pain points — what frustrates them, ranked by severity
- Current solutions — what they use today and why it's insufficient
- Decision process — how they evaluate and buy
- Channels — where they spend time, what they read, who they trust
- Budget — what they spend on this problem today
- Quote — one sentence capturing their mindset
Competitive Analysis
Direct Competitors (same solution to same problem)
Table: Competitor | Product | Price | Strengths | Weaknesses | Market share | Threat level
Indirect Competitors (different solution to same problem)
Table: Competitor | Approach | Threat level | Why customers choose them
Competitive Positioning
Choose two axes relevant to this market (e.g., Price vs. Feature richness) and place all players.
Barriers to Entry
What stops new entrants: capital requirements, regulations, technology, network effects, brand, switching costs.
Substitutes
What customers do instead: DIY, do nothing, use a completely different product category.
Market Risks
Risk | Probability | Impact | Mitigation plan
Writing rules
- Numbers need sources or explicit methodology
- "The market is huge" is not analysis
- Distinguish facts from estimates — label assumptions
- If you cannot find data, state what research is needed
