meta-incrementality-test

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UpdatedJune 28, 2026 at 00:05

Design and monitor geo-based incrementality / lift tests for Meta (Facebook/Instagram) with integrity checks against platform-reported ROAS. Covers geo holdout design, Meta Conversion Lift framing, power/duration, and reading results via BlueAlpha's incrementality tooling. Use when the user says "Meta incrementality test", "Meta geo test", "Meta holdout test", "is Facebook actually driving conversions", "Meta ROAS isn't real", "Conversion Lift", "prove Meta incrementality", or wants to validate that Meta delivers causal lift, not just last-touch/modeled credit.

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bluealpha-labs

bluealpha-labs/bluealpha-mcp-plugins

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

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SKILL.md

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name

meta-incrementality-test

description

Read references/workflow.md for the full workflow. Tool surface: verified facebook_ads_* (see ../meta-auto-optimize/references/meta-mcp-tools.md) plus the LIVE incrementality_* and meridian_* tools in the connector.

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name

meta-incrementality-test

description