meta-placement-performance

Stars9

Forks1

UpdatedJune 28, 2026 at 00:05

Break down Meta (Facebook/Instagram) performance by placement — publisher_platform (Facebook, Instagram, Audience Network, Messenger) and platform_position (Feed, Reels, Stories, Explore, Marketplace, in-stream, Search, Reels overlay) plus device — to find where spend converts vs leaks, and decide Advantage+ Placements vs manual placement control and per-placement creative needs. Use when the user says "Meta placement breakdown", "Reels vs Feed performance", "is Audience Network wasting spend", "where are my Meta ads showing", "placement analysis", "Stories vs Reels", "should I exclude Audience Network", or wants a placement-level read.

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Source

bluealpha-labs

bluealpha-labs/bluealpha-mcp-plugins

View GitHub Repository View Creator Repositories

Download

Related occupationsSOC

Based on SOC occupation classification

Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

File Explorer

2 files

SKILL.md

readonly

name

meta-placement-performance

description

Read references/workflow.md for the full workflow. Tool surface: see ../meta-auto-optimize/references/meta-mcp-tools.md (verified facebook_ads_* — verify against the live connector).

More from this repository

same repository

meta-advantage-plus-audit

bluealpha-labs/bluealpha-mcp-plugins

Audit Meta's Advantage+ suite — Advantage+ Sales (ASC / Advantage+ Shopping), Advantage+ App campaigns, Advantage+ Audience (auto-expansion), Advantage Campaign Budget (CBO), and Advantage+ Creative enhancements — and decide where automation is helping vs leaking spend. Covers ASC vs manual split, existing-vs-new-customer budget cap, placement/creative controls, and the black-box measurement problem. Use when the user says "audit my Advantage+ campaigns", "is Advantage+ Shopping working", "ASC audit", "Advantage+ Audience check", "should I use Advantage+ creative", "Advantage campaign budget", "is Meta automation helping or hurting", or wants a read on Meta's automated products.

2026-06-289

meta-audience-intelligence

bluealpha-labs/bluealpha-mcp-plugins

Analyze Meta (Facebook/Instagram) audience performance across demographics (age, gender), geos, devices, and audience type (prospecting vs retargeting, lookalike vs custom vs broad, Advantage+ Audience vs original audience) — then recommend targeting changes and segments to add or exclude. Use when the user says "Meta audience analysis", "who is converting on Facebook/Instagram", "Meta audience segments", "refine my Meta targeting", "is Advantage+ Audience working", "lookalike vs broad on Meta", or wants to know which Meta audiences drive performance. Do NOT use for cross-platform/MMM reconciliation.

2026-06-289

meta-auto-optimize

bluealpha-labs/bluealpha-mcp-plugins

Run a full optimization cycle on a Meta (Facebook/Instagram) Ads account — structure audit, CBO/ABO budget structure, learning-phase & fragmentation diagnosis, pacing, budget reallocation, creative health, MMM cross-check. Use when the user mentions "optimize my Meta campaigns", "optimize my Facebook/Instagram ads", "Meta account health check", "audit my Meta ads", "why is my Meta spend low", "Meta account review", "is my Meta account in learning", or wants a comprehensive Meta account cycle.

2026-06-289

meta-capi-signal-health

bluealpha-labs/bluealpha-mcp-plugins

Audit the measurement signal feeding Meta (Facebook/Instagram) — Conversions API (CAPI) coverage and deduplication, pixel/browser event health, Event Match Quality (EMQ), Aggregated Event Measurement (AEM 8-event) priority, attribution settings (7d-click/1d-view), and iOS/SKAN coverage — to decide whether Meta's reported conversions can even be trusted before acting on them. Use when the user says "Meta signal health", "is my CAPI working", "Event Match Quality", "pixel vs CAPI dedup", "Meta attribution settings", "AEM 8 events", "SKAN / iOS tracking on Meta", "why is Meta under-reporting conversions", or wants to validate Meta's conversion signal. Run BEFORE trusting Meta CPA/ROAS in any other skill.

2026-06-289

meta-content-to-campaign

bluealpha-labs/bluealpha-mcp-plugins

Turn any content piece (blog post, product launch, video, organic post, webinar, news item) into a Meta (Facebook/Instagram) paid campaign spec — objective, campaign/ad-set structure (CBO vs ABO), audiences, placements, creative brief, budget, and KPIs. Use when the user says "promote this on Meta/Facebook/Instagram", "Meta campaign from this content", "turn this blog into Facebook ads", "launch this on Instagram", "boost this post properly", or wants to convert a content asset into a paid Meta campaign. Output is a build-ready spec; execution routes through the BlueAlpha pipeline.

2026-06-289

meta-creative-fatigue-watchdog

bluealpha-labs/bluealpha-mcp-plugins

Detect Meta (Facebook/Instagram) creative fatigue and waste at the ad level. Combines BlueAlpha's own creative-fatigue engine (live `creative_fatigue_*` tools, already Meta-aware) with raw ad-level signals — frequency, thumb-stop/ThruPlay decay, link-CTR decay, CPM spike, first-time-impression ratio, and Meta's relevance diagnostics (quality/engagement/conversion rankings). Use when the user says "Meta creative fatigue", "my Facebook ads aren't working anymore", "Instagram CTR is dropping", "which Meta creatives are tired", "frequency too high on Meta", "refresh my Meta creative", "Meta creative health check", or wants to know which Meta ads are bleeding spend. Use BEFORE generating new briefs — fatigue scoring tells you whether refresh is needed.

2026-06-289

name

meta-placement-performance

description

Read references/workflow.md for the full workflow. Tool surface: see ../meta-auto-optimize/references/meta-mcp-tools.md (verified facebook_ads_* — verify against the live connector).