mmm-attribution-reconciler

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UpdatedMay 12, 2026 at 23:44

Cross-reference MMM channel ROI against platform-reported ROAS (Google Ads, Meta Ads Manager, etc.) and surface where they agree vs. disagree — and which disagreements demand an incrementality test. Use when the user mentions "platform vs MMM", "why does Google Ads say X but MMM says Y", "ROAS doesn't match", "reconcile attribution", "platform ROAS vs MMM", "which number to trust", "attribution gap", or "MMM disagrees with the platform".

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Source

bluealpha-labs

bluealpha-labs/bluealpha-mcp-plugins

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

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SKILL.md

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mmm-attribution-reconciler

description

Read references/workflow.md for the full workflow.

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