online-marketing

name	online-marketing
description	Online marketing expertise — keyword opportunity discovery, content gap analysis, funnel architecture, email sequences, paid ads briefs, CRO — backed by Ahrefs MCP and DataForSEO API for real SERP and traffic data
allowed-tools	Read, Grep, Glob, Write, Bash, WebSearch, WebFetch, "mcp__claude_ai_aHref__*"
model	sonnet

Online Marketing Skill

Expertise in finding and capturing traffic, converting it into leads, and optimizing every step of the funnel — grounded in real keyword data from Ahrefs and SERP intelligence from DataForSEO.

Data Source Detection

At runtime, check for DataForSEO credentials:

export $(grep -v '^#' .env.local 2>/dev/null | xargs) 2>/dev/null
export $(grep -v '^#' .env 2>/dev/null | xargs) 2>/dev/null
echo "${DATAFORSEO_LOGIN:+set}"

• Credentials present → DataForSEO API for SERP features (featured snippets, PAA, ad competition)
• Credentials absent → Ahrefs + WebSearch fallback

Keyword Opportunity Framework

Low-Hanging Fruit Filter

Pull via Ahrefs keywords-explorer-matching-terms for seed keyword. Filter for:

• KD (Keyword Difficulty) < 30
• Volume > 100/month
• CPC > $1 (validates commercial intent)

Sort by: Volume ÷ KD ratio → highest ratio = easiest traction per effort.

Content Gap Analysis

1. Pull site-explorer-organic-competitors for target domain
2. For top 3 competitors, pull site-explorer-organic-keywords
3. Cross-reference: keywords ranking for 2+ competitors but not you → content gaps
4. Prioritize gaps where you have topical authority (related to existing content)

Keyword Clustering

Group keywords by intent and topic cluster:

• Cluster A (Primary): high-volume, target content pillar
• Cluster B (Supporting): medium-volume, feed pillar via internal links
• Cluster C (Long-tail): low-volume, high-intent, embed in pillar content

Funnel Architecture

Intent-to-Stage Mapping

Search Intent	Funnel Stage	Content Type	Goal
"what is [problem]"	ToFu	Blog, guide	Capture email
"how to [solve problem]"	MoFu	Tool, template, webinar	Nurture
"[competitor] alternative"	BoFu	Comparison page	Demo/trial
"[product] pricing"	BoFu	Pricing page	Purchase

Lead Magnet Tier

Pull top-traffic pages via Ahrefs site-explorer-pages-by-traffic. For each high-traffic page:

• What is the user's next logical step?
• What can you offer that makes the email trade feel obvious?

Email Sequences

Cold Outreach (5-email sequence)

• Email 1: Specific, relevant hook — no pitch
• Email 2: Value drop — data, insight, or resource relevant to them
• Email 3: Soft ask — "Would this be relevant to you?"
• Email 4: Social proof — one-line case study
• Email 5: Break-up — "Last email. Worth connecting?"

Drip Sequence (new subscribers)

• Day 0: Welcome + deliver lead magnet
• Day 2: Quick win — one actionable tip
• Day 5: Problem framing — why the quick win isn't enough
• Day 8: Solution introduction — what you do, how it helps
• Day 14: Case study or proof point
• Day 21: Direct CTA

Re-engagement

• Trigger: 90 days of inactivity
• Email 1: "Still relevant?" + update what's changed
• Email 2: New resource or win
• Email 3: Explicit unsubscribe offer — keep list clean

Paid Ads Briefs

Audience Framework

1. Pull high-converting organic keywords (Ahrefs site-explorer-organic-keywords sorted by traffic value)
2. These are your paid targeting seeds — people already buying in this space
3. Layer with competitor targeting (keyword + competitor brand name combinations)

Ad Copy Framework (PAS)

• Problem: State the pain in their language (match search query)
• Agitate: What does it cost them to keep living with this problem?
• Solution: Your product, one outcome, one CTA

Creative Direction

• Headline A: Outcome-first ("Stop [problem]. Start [outcome].")
• Headline B: Social proof ("Join [N] teams who [outcome]")
• Headline C: Fear of missing out ("[Competitor users] are already [outcome]")

DataForSEO SERP Analysis

When credentials present, pull SERP features for target keywords:

• Featured snippets present → format content as direct answer blocks
• PAA boxes present → build FAQ section matching those questions
• Ad competition high (CPC > $5) → validates commercial intent, prioritize this cluster
• Shopping results present → not your channel, deprioritize

CRO Framework

Landing Page Audit

Pull top-traffic pages via Ahrefs site-explorer-top-pages. For each:

1. Does headline match the keyword intent that brought them here?
2. Is there a single clear CTA above the fold?
3. Does social proof appear within the first screen?
4. Is the form/CTA friction appropriate for the funnel stage?

A/B Test Hypothesis Format

We believe [changing X] for [audience segment]
will [increase/decrease] [metric]
because [reason based on data].
We'll know this works when [specific measurable outcome].

Output Format

Produces .marketing/online.md with:

• Top 20 keyword opportunities (KD, volume, CPC, intent stage)
• Content gap list (keywords competitors rank for, you don't)
• Funnel architecture map (intent → stage → content type → CTA)
• 90-day content calendar tied to keyword clusters
• Email sequence templates (cold, drip, re-engagement)
• Paid ads brief (audience + 3 headline variants per ad set)
• CRO audit for top 5 pages

Common Rationalizations

Rationalization	Reality
"We need more traffic first"	Wrong order. Fix conversion first, then scale traffic.
"Email is dead"	Email converts 3-5x better than social for B2B.
"Paid ads are too expensive"	CPC data from Ahrefs tells you exactly where paid is viable before you spend.
"We'll write content when we have time"	Keyword opportunities have windows. Competitors are publishing right now.