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Fill Amazon's 7 backend keyword boxes using the hybrid strategy from Chesson's 121-author experiment. Use after validating a niche with niche-scout.
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| name | keyword-fill |
| description | Fill Amazon's 7 backend keyword boxes using the hybrid strategy from Chesson's 121-author experiment. Use after validating a niche with niche-scout. |
| type | decision |
| source_chapters | ["ch-03"] |
| source_speakers | ["Dave Chesson","Sean Dollwet","Jacob Rothenberg"] |
Fill all 7 Amazon KDP keyword boxes using the hybrid strategy proven across 121 authors. This skill takes a validated niche and produces copy-paste-ready keyword boxes optimized for maximum indexing with minimum dilution.
/keyword-fill "mediterranean diet meal prep"
/keyword-fill --title "Keto for Beginners" --subtitle "A Simple Guide to Losing Weight with the Ketogenic Diet"
/niche-scout (BSR confirmed, competition beatable)Amazon Autocomplete + Alphabet Technique:
"The alphabet technique -- type in [your keyword] and then type 'a' and now you have a set of new keywords. 'B' and now you have a new set of keywords. Then you just keep going." -- Sean Dollwet, "Find Profitable Keywords FAST"
Shortcut: Use the Amazon Search Suggestion Expander Chrome plugin to automate the alphabet process. "This chrome plugin will basically spit out so many more keywords that you can go and check." -- Sean Dollwet
Competitor title mining: Search the seed keyword on Amazon and note every word/phrase used in the titles and subtitles of page-one results -- especially self-published books selling well.
For each keyword candidate, search it on Amazon and check:
"If you can find keywords where the search results is below 3,000, that is typically good. Even if you have to go over it a little bit, that is fine." -- Sean Dollwet, "Find Profitable Keywords FAST"
Cut any keyword that fails both tests. Narrow to your top 15-20 validated phrases.
"If nobody else is actually using this keyword [in their title] and if you use it, that is why it's that much easier to rank for it." -- Sean Dollwet, "HOW TO DO KEYWORD RESEARCH for Kindle Publishing"
Note which phrases have few or no exact-match titles on page one. These are high-value targets for your keyword boxes (and potentially your title/subtitle).
List every word that appears in your book's title and subtitle. These words are EXCLUDED from your keyword boxes.
"Putting the same word more than once inside of those boxes or your title or subtitle does not help. We saw no indication that somebody would rank that or index better if they had it more often." -- Dave Chesson, "7 Kindle Keywords: Use all 50 Characters or Not?"
Split your 7 boxes into two groups based on Chesson's 121-author experiment:
"The real answer to this is you should actually do both... Use three to four of the boxes and use those particular phrases inside of it. Now once you've done the three to four boxes, use the rest of them to fill in with other words or phrases that are generally descriptive of what your book is about." -- Dave Chesson, "7 Kindle Keywords: Use all 50 Characters or Not?"
Boxes 1-3 (or 1-4): Exact Target Phrases
Boxes 4-7 (or 5-7): Broad Descriptive Fill
Why this split matters:
"The more phrases you put inside that box, the lower your rankings will be. Basically, if you put more words into that box you diminish your argument that you should show up for that particular phrase." -- Dave Chesson, "7 Kindle Keywords: Use all 50 Characters or Not?"
Exact-phrase boxes concentrate ranking power. Broad boxes maximize indexing breadth. The hybrid approach gives you both.
Hard rules for every keyword box:
"I now recommend that authors use one or two of their seven Kindle keyword boxes for their category keywords." -- Dave Chesson, "INSANE Amazon Category Change"
Dedicate 1-2 boxes to terms that reinforce your chosen categories. Use additional boxes for terms from categories you did NOT select -- Amazon may add you automatically.
Present the filled keyword boxes as a table:
| Box | Strategy | Keywords (max 50 chars) |
|---|---|---|
| 1 | Exact phrase | [high-intent phrase] |
| 2 | Exact phrase | [high-intent phrase] |
| 3 | Exact phrase | [high-intent phrase] |
| 4 | Category reinforcement | [category terms] |
| 5 | Broad descriptive | [descriptive words] |
| 6 | Broad descriptive | [descriptive words] |
| 7 | Broad descriptive | [related topic words] |
Also output:
After the book is live with ads running, keywords should evolve:
"Have Amazon ads running. Pay attention to your ads campaign -- see what keywords are bringing you impressions, clicks, and sales. I would say you want to optimize for keywords that are bringing you in the most sales." -- Jacob Rothenberg, "KDP Keywords: How to Use the 7 Keyword Slots"
keyword-research-pipeline.md — The 7-box keyword system and full research methodology this skill implements