google-analytics-reporting

name

google-analytics-reporting

description

Run GA4 reports, inspect properties, list audiences and data streams, and analyze traffic and conversion data via the Google Analytics Data API. Use this skill when users want to list account summaries and properties, run standard or realtime GA4 reports with chosen dimensions and metrics, inspect available fields and compatibility, list audiences, data streams and key events, compare traffic and campaign performance, or create key events after confirmation.

Google Analytics

Access Google Analytics via the GA4 Data API with OAuth authentication. Run GA4 reports, inspect properties, list audiences and data streams, and analyze traffic and conversion data.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Google Analytics API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Google Analytics
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect Google Analytics

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│  GA4 Data API    │
│   (User Chat)   │     │   (OAuth)    │     │   (REST)         │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin    │                       │
         │  2. Pair Device       │                       │
         │  3. Connect Google Analytics                   │
         │                       │  4. Secure Token      │
         │                       │  5. Proxy Requests    │
         │                       │                       │
         ▼                       ▼                       ▼
   ┌──────────┐           ┌──────────┐           ┌──────────┐
   │  SKILL   │           │ Dashboard│           │ GA4      │
   │  File    │           │ Auth     │           │ Reports  │
   └──────────┘           └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Google Analytics again."

Quick Start

# List accessible accounts and properties
clawlink_call_tool --tool "google_analytics_list_account_summaries" --params '{}'

# Run a basic GA4 report
clawlink_call_tool --tool "google_analytics_run_report" --params '{"property": "properties/123456789", "dimensions": [{"name": "country"}, {"name": "deviceCategory"}], "metrics": [{"name": "sessions"}, {"name": "totalRevenue"}]}'

# Run a realtime report
clawlink_call_tool --tool "google_analytics_run_realtime_report" --params '{"property": "properties/123456789", "dimensions": [{"name": "country"}], "metrics": [{"name": "activeUsers"}]}'

Authentication

All Google Analytics tool calls are authenticated automatically by ClawLink using the user's connected Google account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every GA4 API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=google-analytics and connect Google Analytics.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for google-analytics in the list.

Verify Connection

clawlink_list_tools --integration google-analytics

Response: Returns the live tool catalog for Google Analytics.

Reconnect

If Google Analytics tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=google-analytics
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration google-analytics

Security & Permissions

• Access is scoped to GA4 properties accessible to the connected Google account.
• All write operations require explicit user confirmation. Before executing any key event creation or property update, confirm the intended effect with the user.
• Reports and analytics queries are read-only and do not modify account data.

Tool Reference

Account & Property Discovery

Tool	Description	Mode
google_analytics_list_account_summaries	List all accessible accounts and properties	Read
google_analytics_list_accounts_v1_beta	List all Google Analytics accounts	Read
google_analytics_list_properties_filtered	List GA4 properties with filtering	Read
google_analytics_get_property	Get GA4 property details	Read
google_analytics_get_account	Get account details	Read

Reporting

Tool	Description	Mode
google_analytics_run_report	Run a customized GA4 data report	Read
google_analytics_run_realtime_report	Run a realtime report (last 30-60 min)	Read
google_analytics_run_pivot_report	Run a pivot table report	Read
google_analytics_run_funnel_report	Run a funnel analysis report	Read
google_analytics_batch_run_reports	Run multiple reports in one batch	Read
google_analytics_check_compatibility	Check dimension/metric compatibility	Read

Metadata & Configuration

Tool	Description	Mode
google_analytics_get_metadata	Get available dimensions, metrics, comparisons	Read
google_analytics_get_property_quotas_snapshot	Get API quota usage for a property	Read
google_analytics_get_data_retention_settings	Get data retention configuration	Read
google_analytics_get_attribution_settings	Get attribution model settings	Read
google_analytics_get_google_signals_settings	Get Google Signals configuration	Read

Audiences & Data Streams

Tool	Description	Mode
google_analytics_list_audiences	List configured audiences	Read
google_analytics_get_audience	Get audience configuration details	Read
google_analytics_list_data_streams	List data streams for a property	Read
google_analytics_list_key_events	List key events (conversions)	Read
google_analytics_get_key_event	Get key event details	Read

Audience Lists

Tool	Description	Mode
google_analytics_create_audience_list	Create an audience list snapshot	Write
google_analytics_create_recurring_audience_list	Create a recurring audience list	Write
google_analytics_list_audience_lists	List all audience lists	Read
google_analytics_query_audience_list	Query audience list results	Read

Custom Definitions

Tool	Description	Mode
google_analytics_list_custom_dimensions	List custom dimensions	Read
google_analytics_create_custom_dimension	Create a custom dimension	Write
google_analytics_list_custom_metrics	List custom metrics	Read
google_analytics_create_custom_metric	Create a custom metric	Write

Property Management

Tool	Description	Mode
google_analytics_update_property	Update property settings	Write
google_analytics_create_rollup_property	Create a roll-up property	Write

Code Examples

Run a basic traffic report

clawlink_call_tool --tool "google_analytics_run_report" \
  --params '{
    "property": "properties/123456789",
    "dimensions": [{"name": "date"}, {"name": "country"}, {"name": "deviceCategory"}],
    "metrics": [{"name": "sessions"}, {"name": "totalUsers"}, {"name": "bounceRate"}],
    "dateRanges": [{"startDate": "30daysAgo", "endDate": "today"}]
  }'

Run a realtime report

clawlink_call_tool --tool "google_analytics_run_realtime_report" \
  --params '{
    "property": "properties/123456789",
    "dimensions": [{"name": "country"}, {"name": "city"}],
    "metrics": [{"name": "activeUsers"}]
  }'

List key events

clawlink_call_tool --tool "google_analytics_list_key_events" \
  --params '{
    "property": "properties/123456789"
  }'

Check dimension/metric compatibility

clawlink_call_tool --tool "google_analytics_check_compatibility" \
  --params '{
    "property": "properties/123456789",
    "dimensions": [{"name": "userAgeBracket"}, {"name": "sessionCampaignName"}],
    "metrics": [{"name": "sessions"}]
  }'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Google Analytics is connected.
2. Call clawlink_list_tools --integration google-analytics to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration google-analytics.
5. If no Google Analytics tools appear, direct the user to https://claw-link.dev/dashboard?add=google-analytics.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → run_report → check_compatibility              │
│                                                             │
│  Example: List properties → Run report → Show results       │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                    │
│  describe → preview → confirm → create/update               │
│                                                             │
│  Example: Preview key event creation → User confirms        │
│           → Execute create                                   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer listing accounts, properties, metadata, compatibility, and read-only reports before writes.
4. For key event creation, property updates, or anything marked as requiring confirmation, call clawlink_preview_tool first, then confirm with the user.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• GA4 property IDs use format properties/123456789 in API calls.
• Dimension and metric names in GAQL use camelCase (e.g., date, sessionCampaignName, totalUsers).
• GA4 Data API has strict dimension/metric compatibility rules. Not all combinations are valid. Use check_compatibility to validate before running complex reports.
• Realtime data covers the last 30-60 minutes and may not be available for all custom dimensions.
• Key events (conversions) are read-only via API — creation and deletion require the Google Analytics UI.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration google-analytics.
Missing connection	Google Analytics is not connected. Direct the user to https://claw-link.dev/dashboard?add=google-analytics.
400 INVALID_ARGUMENT	Incompatible dimension/metric combination. Use check_compatibility to validate.
403 Forbidden	Insufficient OAuth scopes or permissions.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Invalid Tool Call

1. Ensure the integration slug is exactly google-analytics.
2. Use clawlink_describe_tool to verify parameter names and types before calling.
3. For write operations, always call clawlink_preview_tool first.

Resources

• GA4 Data API Documentation
• GA4 Dimensions & Metrics
• GA4 Realtime API
• ClawLink
• ClawLink Docs
• ClawLink Verification

---

Powered by ClawLink — an integration hub for OpenClaw