kit-email-marketing

name	kit-email-marketing
description	Run email marketing campaigns via Kit (formerly ConvertKit). Manage subscribers, create broadcasts and sequences, handle tags and segments, track email stats, and automate workflows with webhooks.

Kit

Run email marketing campaigns via Kit. Manage subscribers and tags, create broadcasts and email sequences, track email performance stats, and automate workflows with webhooks.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Kit API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Kit
		App-specific connection GIF coming soon

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│    Kit API        │
│   (User Chat)   │     │   (OAuth)    │     │   (v2)          │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                       │                       │
         │  1. Install Plugin  │                       │
         │  2. Pair Device   │                       │
         │  3. Connect Kit  │                       │
         │                   │  4. Secure Token      │
         │                   │  5. Proxy Requests    │
         │                   │                       │
         ▼                   ▼                       ▼
   ┌──────────┐      ┌──────────┐           ┌──────────┐
   │  SKILL   │      │ Dashboard│           │   Kit   │
   │  File    │      │ Auth     │           │Emails   │
   └──────────┘      └──────────┘           └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Kit again."

Quick Start

# List all subscribers
clawlink_call_tool --tool "kit_list_subscribers" --params '{}'

# List all broadcasts
clawlink_call_tool --tool "kit_list_broadcasts" --params '{}'

# Get account info
clawlink_call_tool --tool "kit_get_account" --params '{}'

Authentication

All Kit tool calls are authenticated automatically by ClawLink using the user's connected Kit account.

No API key is required in chat. ClawLink stores the OAuth token securely and injects it into every Kit API request on the user's behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=kit and connect Kit (requires an active Kit account).
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for kit in the list.

Verify Connection

clawlink_list_tools --integration kit

Response: Returns the live tool catalog for Kit.

Reconnect

If Kit tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=kit
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration kit

Security & Permissions

• Access is scoped to the connected Kit account only.
• All write operations require explicit user confirmation. Before executing any subscriber, broadcast, or tag action, confirm the target resource and intended effect with the user.
• Destructive actions (delete subscriber, delete tag, delete broadcast) are marked as high-impact and must be confirmed.
• Subscriber deletion unsubscribes from all email communications — this cannot be undone.
• Broadcast creation can immediately send or schedule emails — confirm before executing.

Tool Reference

Account & Profile

Tool	Description	Mode
kit_get_account	Get current account info including ID, plan, email, timezone	Read
kit_get_creator_profile	Get creator profile metadata (name, bio, avatar, profile URL)	Read
kit_get_account_colors	Get colors associated with the account	Read
kit_update_account_colors	Update account color palette (max 5 hex colors)	Write

Subscribers

Tool	Description	Mode
kit_list_subscribers	List subscribers with optional filtering, sorting, and pagination	Read
kit_get_subscriber	Get subscriber details by ID	Read
kit_filter_subscribers	Filter subscribers by engagement (email opens, clicks, delivery)	Read
kit_create_subscriber	Create new subscriber or update existing (upsert by email)	Write
kit_update_subscriber	Update subscriber info (first name, email, custom fields)	Write
kit_delete_subscriber	Unsubscribe a subscriber from all communications	Write
kit_tag_subscriber	Add a tag to a subscriber by ID	Write
kit_tag_subscriber_by_email	Add a tag to a subscriber using their email address	Write
kit_remove_tag_from_subscriber	Remove a tag from a subscriber by ID	Write
kit_untag_subscriber_by_email	Remove a tag from a subscriber using their email	Write
kit_get_subscriber_stats	Get subscriber email stats (opens, clicks, bounces)	Read
kit_list_subscribers_for_form	Get subscribers for a specific form with filtering	Read

Tags

Tool	Description	Mode
kit_list_tags	List all tags with pagination	Read
kit_list_tag_subscribers	Get subscribers for a specific tag	Read
kit_create_tag	Create a new tag for segmenting subscribers	Write
kit_update_tag	Update a tag's name by ID	Write
kit_delete_tag	Permanently delete a tag by ID	Write

Broadcasts

Tool	Description	Mode
kit_list_broadcasts	List all broadcasts with cursor-based pagination	Read
kit_get_broadcast	Get broadcast details by ID	Read
kit_get_broadcast_stats	Get statistics for a specific broadcast	Read
kit_get_broadcast_clicks	Get link click data for a specific broadcast	Read
kit_create_broadcast	Create a new email broadcast (draft, scheduled, or immediate)	Write
kit_delete_broadcast	Permanently delete a broadcast by ID	Write

Sequences

Tool	Description	Mode
kit_list_sequences	List all sequences with pagination	Read

Segments

Tool	Description	Mode
kit_list_segments	List all segments with pagination	Read

Forms

Tool	Description	Mode
kit_list_forms	List all forms (landing pages and embedded) with filtering	Read
kit_add_subscriber_to_form	Add an existing subscriber to a form by IDs	Write
kit_add_subscriber_to_form_by_email	Add a subscriber to a form using their email	Write
kit_list_subscribers_for_form	Get subscribers who joined a specific form	Read

Custom Fields

Tool	Description	Mode
kit_list_custom_fields	List all custom fields with pagination	Read
kit_create_custom_field	Create a new custom field for subscriber data	Write
kit_update_custom_field	Update a custom field's label by ID	Write
kit_delete_custom_field	Permanently delete a custom field by ID	Write

Email Templates

Tool	Description	Mode
kit_list_email_templates	List all email templates with pagination	Read

Analytics

Tool	Description	Mode
kit_get_email_stats	Get account email stats (sent, opened, clicked) for last 90 days	Read
kit_get_growth_stats	Get growth statistics over a date range	Read

Webhooks

Tool	Description	Mode
kit_list_webhooks	List all configured webhooks with pagination	Read
kit_create_webhook	Create a webhook subscription for event notifications	Write
kit_delete_webhook	Permanently delete a webhook by ID	Write

Code Examples

List subscribers

clawlink_call_tool --tool "kit_list_subscribers" \
  --params '{}'

Create a subscriber

clawlink_call_tool --tool "kit_create_subscriber" \
  --params '{"email": "[e-mail]", "first_name": "John"}'

Create a broadcast

clawlink_call_tool --tool "kit_create_broadcast" \
  --params '{"content": "<p>Hello! This is our newsletter.</p>", "public": true}'

Tag a subscriber

clawlink_call_tool --tool "kit_tag_subscriber" \
  --params '{"subscriber_id": "SUBSCRIBER_ID", "tag_id": "TAG_ID"}'

Get broadcast stats

clawlink_call_tool --tool "kit_get_broadcast_stats" \
  --params '{"broadcast_id": "BROADCAST_ID"}'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Kit is connected.
2. Call clawlink_list_tools --integration kit to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration kit.
5. If no Kit tools appear, direct the user to https://claw-link.dev/dashboard?add=kit.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  READ OPERATIONS (Safe)                                     │
│  list → get → search → describe → call                      │
│                                                             │
│  Example: List subscribers → Get stats → Show results       │
└─────────────────────────────────────────────────────────────┘
                              │
                              ▼
┌─────────────────────────────────────────────────────────────┐
│  WRITE OPERATIONS (Require Confirmation)                     │
│  list → get → describe → preview → confirm → call          │
│                                                             │
│  Example: Preview broadcast create → User approves → Send   │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools, ambiguous requests, or any write action, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. Prefer read, list, search, and get operations before writes when that reduces ambiguity.
4. For writes or anything marked as requiring confirmation, call clawlink_preview_tool first.
5. Execute with clawlink_call_tool. Pass confirmation only after the preview matches the user's intent.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• Kit uses cursor-based pagination for all list endpoints.
• Broadcast send_at parameter: set to null for draft, future timestamp for scheduled, omit for immediate publish.
• Setting public to true publishes the broadcast to the web.
• Subscriber upsert: if email exists, updates first name only; all other fields preserved.
• Subscriber stats data is only available for events from June 2025 onwards.
• Email stats cover the last 90 days in the account's sending timezone (not UTC).
• Account colors maximum is 5 hex color codes.
• Deleting a subscriber unsubscribes them from all sequences and forms; historical data is retained.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration kit.
Missing connection	Kit is not connected. Direct the user to https://claw-link.dev/dashboard?add=kit.
Permission error	The connected account lacks permission for this operation.
Subscriber not found	The subscriber ID or email does not exist. Verify with kit_list_subscribers.
Write rejected	User did not confirm a write action. Always confirm before executing writes.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Resources

• Kit API Documentation
• Kit Broadcasts Guide
• Kit Sequences Guide
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=kit-email-marketing
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• Mailchimp Marketing — For Mailchimp email campaigns
• MailerLite Email Marketing — For MailerLite campaigns and automation
• Instantly Campaigns — For cold email outreach with Instantly

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Powered by ClawLink — an integration hub for OpenClaw