semrush-seo

name	semrush-seo
description	Semrush SEO integration with API key authentication. Analyze backlinks, keyword rankings, competitor domains, traffic metrics, and SEO data across organic and paid search channels.

Semrush

Access Semrush's SEO and digital marketing analytics platform to analyze backlinks, keyword rankings, competitor domains, traffic metrics, and search performance data across organic and paid search channels.

This skill uses ClawLink for hosted connection flows and credentials so you do not need to configure Semrush API access yourself.

Setup in 3 Steps

Step 1: Install	Step 2: Pair Account	Step 3: Connect Semrush
		App-specific connection GIF coming soon
Run the install command in OpenClaw	Sign in and approve the device	Open the dashboard and connect Semrush

How It Works

┌─────────────────┐     ┌──────────────┐     ┌──────────────────┐
│   OpenClaw      │────▶│   ClawLink   │────▶│   Semrush API    │
│   (User Chat)   │     │   (Proxy)    │     │  (SEO Analytics) │
│                 │     │              │     │                  │
└─────────────────┘     └──────────────┘     └──────────────────┘
         │                    │                      │
         │  1. Install Plugin │                      │
         │  2. Pair Device    │                      │
         │  3. Connect Semrush │                      │
         │                    │  4. API Key Proxy    │
         │                    │  5. Request Forward   │
         │                    │                      │
         ▼                    ▼                      ▼
   ┌──────────┐        ┌──────────┐         ┌──────────┐
   │   SKILL  │        │ Dashboard│         │  Semrush │
   │   File   │        │   Auth   │         │  Cloud   │
   └──────────┘        └──────────┘         └──────────┘

Install

Install the verified ClawLink plugin from ClawHub. After the user confirms, complete the full setup so ClawLink tools are visible in the next OpenClaw chat.

openclaw plugins install clawhub:clawlink-plugin
openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
openclaw gateway restart

Then tell the user: "OpenClaw has been restarted. Send /new as a standalone message to start a fresh chat, then ask for Semrush again."

Quick Start

# Check account API units balance
clawlink_call_tool --tool "semrush_account_units_balance"

# Get keyword overview for a phrase
clawlink_call_tool --tool "semrush_keyword_overview_one_database" --params '{"phrase": "content marketing", "database": "us"}'

# Get backlinks overview for a domain
clawlink_call_tool --tool "semrush_backlinks_overview" --params '{"target": "example.com"}'

Authentication

All Semrush tool calls are authenticated automatically by ClawLink using your Semrush API key stored securely in the dashboard.

No API key is required in chat. ClawLink injects your API key into every Semrush API request on your behalf.

Getting Connected

1. Install the ClawLink plugin (see Install above).
2. Pair the plugin with clawlink_begin_pairing if it is not configured yet.
3. Open https://claw-link.dev/dashboard?add=semrush and connect Semrush with your API key.
4. Call clawlink_list_integrations to verify the connection is active.

Connection Management

List Connections

clawlink_list_integrations

Response: Returns all connected integrations. Look for semrush in the list.

Verify Connection

clawlink_list_tools --integration semrush

Response: Returns the live tool catalog for Semrush.

Reconnect

If Semrush tools are missing or the connection shows an error:

1. Direct the user to https://claw-link.dev/dashboard?add=semrush
2. After they confirm, call clawlink_list_integrations to verify
3. Then call clawlink_list_tools --integration semrush

Security & Permissions

• Access is scoped to the Semrush account associated with the connected API key.
• All operations are read-only — Semrush tools do not modify any data in your Semrush account.
• API units are consumed per request — monitor semrush_account_units_balance before launching large batches.
• Responses are CSV-like strings (not JSON) — parse with delimiter-aware splitting before structured use.

Tool Reference

Account & Billing

Tool	Description	Mode
semrush_account_units_balance	Fetch remaining Semrush Standard API units for the authenticated account	Read

Keyword Research

Tool	Description	Mode
semrush_batch_keyword_overview	Fetch keyword overview reports for up to 100 keywords (volume, CPC, difficulty)	Read
semrush_broad_match_keyword	Fetch broad match keywords for a given phrase	Read
semrush_keyword_difficulty	Determine Keyword Difficulty (KD) score for a phrase (0-100)	Read
semrush_keyword_overview_all_databases	Fetch keyword overview across all Semrush regional databases	Read
semrush_keyword_overview_one_database	Fetch keyword summary for a phrase from a specific regional database	Read
semrush_keywords_ads_history	Fetch 12-month historical ad data for a keyword (domains advertising on it)	Read
semrush_organic_results	Retrieve domains and URLs from Google's top 100 organic results for a keyword	Read
semrush_paid_results	Fetch domains ranking in Google's paid search results for a keyword	Read
semrush_phrase_questions	Fetch question-format keywords semantically related to a query phrase	Read
semrush_related_keywords	Find related keywords (synonyms, variations) for a target phrase	Read

Backlink Analysis

Tool	Description	Mode
semrush_anchors	Get CSV report of anchor texts for backlinks pointing to a target domain/URL	Read
semrush_authority_score_profile	Get Authority Score (AS) distribution for a target (referring domains per AS 0-100)	Read
semrush_backlinks	Fetch backlinks for a domain or URL as semicolon-delimited CSV	Read
semrush_backlinks_overview	Get CSV summary of backlinks including Authority Score and link type breakdowns	Read
semrush_categories	Retrieve content categories and confidence ratings for a domain	Read
semrush_categories_profile	Get content categories profile from referring domains (top 10,000)	Read
semrush_historical_data	Retrieve monthly historical backlink and referring domain time series	Read
semrush_indexed_pages	Get list of indexed pages for a target from Semrush	Read
semrush_referring_domains	Get semicolon-delimited report of domains linking to a target	Read
semrush_referring_domains_by_country	Get geographic distribution of referring domains by country	Read
semrush_referring_i_ps	Fetch IP addresses that are sources of backlinks for a target	Read
semrush_tld_distribution	Get Top-Level Domain (TLD) distribution of referring domains	Read

Domain & Competitor Analysis

Tool	Description	Mode
semrush_ads_copies	Get unique ad copies observed for a domain in Google's paid search results	Read
semrush_batch_comparison	Compare backlink profiles across multiple targets	Read
semrush_competitors	Get CSV report of organic search competitors (shared backlinks or referring domains)	Read
semrush_competitors_in_organic_search	Get domain's organic search competitors from Semrush	Read
semrush_competitors_in_paid_search	Get list of a domain's paid search competitors from a regional database	Read
semrush_domain_ad_history	Retrieve 12-month advertising history for a domain (keywords, ad positions, copies)	Read
semrush_domain_organic_pages	Get report on domain's unique organic pages ranking in Google's top 100	Read
semrush_domain_organic_search_keywords	Get organic search keywords for a domain from a regional database	Read
semrush_domain_organic_subdomains	Get subdomains of a domain ranking in Google's top 100 organic results	Read
semrush_domain_paid_search_keywords	Fetch keywords driving paid search traffic to a domain	Read
semrush_domain_pla_search_keywords	Retrieve Product Listing Ad (PLA) search keywords for a domain	Read
semrush_domain_vs_domain	Compare up to 5 domains to find common, unique, or gap keywords	Read
semrush_pla_competitors	Get domains competing in Google's Product Listing Ads for a domain	Read
semrush_pla_copies	Fetch PLA copies observed for a domain in Google's paid search results	Read

Code Examples

Check API units before a large batch

clawlink_call_tool --tool "semrush_account_units_balance"

Get keyword difficulty and overview

clawlink_call_tool --tool "semrush_keyword_difficulty" \
  --params '{"phrase": "digital marketing tools", "database": "us"}'

clawlink_call_tool --tool "semrush_keyword_overview_one_database" \
  --params '{"phrase": "content marketing strategy", "database": "us"}'

Analyze backlinks for a competitor

clawlink_call_tool --tool "semrush_backlinks_overview" \
  --params '{"target": "competitor.com"}'

clawlink_call_tool --tool "semrush_competitors" \
  --params '{"target": "competitor.com"}'

Get organic keywords for a domain

clawlink_call_tool --tool "semrush_domain_organic_search_keywords" \
  --params '{"target": "example.com", "database": "us"}'

Compare multiple domains

clawlink_call_tool --tool "semrush_domain_vs_domain" \
  --params '{"domains": "site1.com,site2.com,site3.com", "database": "us"}'

Discovery Workflow

1. Call clawlink_list_integrations to confirm Semrush is connected.
2. Call clawlink_list_tools --integration semrush to see the live catalog.
3. Treat the returned list as the source of truth. Do not guess or assume what tools exist.
4. If the user describes a capability but the exact tool is unclear, call clawlink_search_tools with a short query and integration semrush.
5. If no Semrush tools appear, direct the user to https://claw-link.dev/dashboard?add=semrush.

Execution Workflow

┌─────────────────────────────────────────────────────────────┐
│  SEMRUSH OPERATIONS (All Read-Only)                         │
│  list → get → describe → call                                │
│                                                             │
│  Example: Check units → Get keyword overview → Parse results │
└─────────────────────────────────────────────────────────────┘

1. For unfamiliar tools or ambiguous requests, call clawlink_describe_tool first.
2. Use the returned guidance, schema, whenToUse, askBefore, safeDefaults, examples, and followups to shape the call.
3. All Semrush tools are read-only — no confirmation is required for data retrieval.
4. Parse CSV-formatted responses before structured use. Use sep=';' and cast numeric columns before aggregation.
5. A response of ERROR 50 :: NOTHING FOUND is a valid zero-result — not a system error.
6. If the tool call fails, report the real error. Do not invent results or restate the failure as a missing capability unless the live catalog supports that conclusion.

Notes

• All Semrush tools are read-only — no write or destructive operations exist in this skill.
• Responses are CSV-like text strings (not JSON) — parse by splitting on newlines and delimiters before extracting structured rows.
• The literal response ERROR 50 :: NOTHING FOUND means zero results for that domain/keyword in the selected database — treat as a valid zero-result, not an error.
• Traffic metrics (e.g., Tr) are modeled estimates — incompatible with first-party analytics data.
• API units are consumed per request — preflight with semrush_account_units_balance before launching large batches.
• display_date for historical data must be in 'YYYYMM15' format (day must be '15').
• display_limit must surpass display_offset when pagination is used.

Error Handling

Status / Error	Meaning
Tool not found	The tool name does not exist in the current catalog. Verify with clawlink_list_tools --integration semrush.
Missing connection	Semrush is not connected. Direct the user to https://claw-link.dev/dashboard?add=semrush.
ERROR 50 :: NOTHING FOUND	Zero results for the target in the selected database — treat as a valid empty response.
Insufficient units	API units exhausted — check semrush_account_units_balance and wait for replenishment.
Invalid database	The specified regional database is not supported. Check available databases in the tool schema.

Troubleshooting: Tools Not Visible

1. Check that the ClawLink plugin is installed:

   openclaw plugins list
   

2. If the plugin is installed but tools are missing, tell the user to send /new as a standalone message to reload the catalog.
3. If a fresh chat does not help, run:

   openclaw config set tools.alsoAllow '["clawlink-plugin"]' --strict-json
   openclaw gateway restart
   

4. After restart, tell the user to send /new again and retry.

Troubleshooting: Parsing CSV Responses

1. All Semrush responses are CSV-like strings — use delimiter splitting (semicolon ; for most tools) to parse rows.
2. Cast numeric columns (backlinks_num, domain_ascore, etc.) before aggregation.
3. Headers match export_columns codes (e.g., 'Ph', 'Nq', 'Kd') — parse headers into a structured table first.
4. Use sep=';' when calling tools that support the display_separate parameter.

Resources

• Semrush API Documentation
• Semrush Domain Analytics
• Semrush Keyword Research
• Semrush Backlink Analytics
• Semrush Projects
• ClawLink: https://claw-link.dev/?utm_source=clawhub&utm_medium=referral&utm_content=semrush-seo
• ClawLink Docs: https://docs.claw-link.dev/openclaw
• ClawLink Verification: https://claw-link.dev/verify

Related Skills

• Google Search Console — For search performance data from Google
• Ahrefs SEO — For alternative backlink and keyword analysis

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