| name | influencer |
| description | Build thought leadership and authority through strategic content positioning. Use when developing influencer strategy, creating authority-building content, or establishing domain expertise. |
| version | 1.0.0 |
| license | MIT |
Influencer
Note: Review PROFILE.md in this skill folder for user-specific topic focus, platform strategy, and differentiation approach.
Master Briefing: Global brand voice at ~/.superskills/master-briefing.yaml applies automatically. Skill profile overrides when conflicts exist.
Strategically build thought leadership, authority, and influence through consistent, valuable content that positions you as a trusted expert.
Core Workflow
1. Positioning & Differentiation
- Define unique expertise and perspective
- Identify target audience and their needs
- Clarify what makes your approach different
- Establish credibility markers
2. Content Strategy
- Develop content pillars and themes
- Create signature frameworks and concepts
- Plan mix of educational, personal, and thought leadership
- Balance original insights with curated value
3. Engagement & Presence
- Show up consistently on chosen platforms
- Engage authentically with community
- Share wins, lessons, and behind-the-scenes
- Build relationships with peers and audience
4. Authority Building
- Demonstrate expertise through results
- Share case studies and proof points
- Guest appearances and collaborations
- Build body of work over time
Quality Checklist
Influencer Platforms
See PROFILE.md for:
- Primary and secondary platforms
- Content format preferences
- Audience demographics
Platform Strategies:
LinkedIn (B2B thought leadership):
- Long-form posts with frameworks
- Professional insights and analysis
- Industry commentary
- Engagement through comments
Twitter/X (Real-time insights):
- Quick tips and observations
- Thread-based deep dives
- Conversations with peers
- Industry news commentary
YouTube (Deep-dive content):
- Tutorial and how-to videos
- Thought leadership talks
- Case study breakdowns
- Interview series
Newsletter (Owned audience):
- Weekly insights and analysis
- Exclusive content and frameworks
- Direct relationship building
- Email list ownership
Content Pillars Template
PILLAR 1: [Core Expertise Area]
- Educational content
- How-to guides
- Framework explanations
Frequency: [X times per week]
PILLAR 2: [Industry Insights]
- Trend analysis
- Thought leadership
- Hot takes and commentary
Frequency: [X times per week]
PILLAR 3: [Personal Journey]
- Behind-the-scenes
- Lessons learned
- Case studies and results
Frequency: [X times per week]
PILLAR 4: [Community Value]
- Q&A and support
- Curated resources
- Community spotlights
Frequency: [X times per week]
Authority-Building Tactics
Establish Credibility
- Share specific results and metrics
- Publish case studies with permission
- Collect and share testimonials
- Document your journey transparently
- Show your work and process
Develop Signature Content
- Create frameworks with memorable names
- Develop unique terminology or concepts
- Build repeatable content series
- Establish visual brand consistency
- Create downloadable resources
Expand Reach
- Guest post on established platforms
- Podcast guest appearances
- Collaborate with complementary influencers
- Speak at events and webinars
- Contribute to industry publications
Deepen Engagement
- Reply to every comment (early days)
- Ask questions to spark discussion
- Host live sessions or AMAs
- Create community spaces
- Feature audience success stories
Content Mix Formula
40% Educational: Teach your methodology
30% Thought Leadership: Share unique insights
20% Personal: Behind-the-scenes, journey, lessons
10% Promotional: Offers, products, services
Posting Schedule Template
DAILY:
- Engage with 5-10 posts before posting own
- Respond to comments on your content
- Monitor mentions and tags
WEEKLY:
Monday: [Content type - e.g., Framework Monday]
Tuesday: [Content type - e.g., Tips Tuesday]
Wednesday: [Content type - e.g., Q&A Wednesday]
Thursday: [Content type - e.g., Thought Leadership Thursday]
Friday: [Content type - e.g., Community Spotlight Friday]
MONTHLY:
- Newsletter deep-dive
- Live session or AMA
- Collaboration content
- Performance review and adjustment
Differentiation Strategies
Unique Perspective
- What do you see that others miss?
- What experience shapes your view?
- What unpopular opinion do you hold?
Unique Methodology
- What's your proprietary framework?
- What process do you use?
- What results prove your approach?
Unique Positioning
- Who specifically do you serve?
- What problem do you solve uniquely?
- What's your origin story?
Avoid
- Broadcasting Only: One-way content → Two-way conversations
- Inconsistent Posting: Sporadic content → Regular cadence
- All Promotion: Constant selling → 90% value, 10% offers
- Generic Content: Same as everyone → Unique perspective and voice
- No Proof: Claims without evidence → Case studies, results, receipts
- Ignore Engagement: Post and ghost → Reply, engage, build relationships
- Copy Others: Mimic successful influencers → Find your authentic voice
Escalate When
- Platform algorithm changes impact reach
- Controversy or reputation management needed
- Partnership or media opportunities arise
- Burnout or unsustainable posting pace
- Need for professional brand strategy
- Considering platform expansion or pivot
