competitive-brief

Build an evidence-based competitive brief for a product, competitor set, or feature area. Use when deciding differentiation versus parity, informing product strategy, or preparing a concise competitive view.

Jump to install

Repository: cogine-ai/marketplace
Last source activity: July 18, 2026 at 16:22
Detected SKILL.md language: English
Stars: 0
Forks: 0

Install options

The review-first prompt is selected by default. You can switch to a direct command or download a local copy.

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

A direct command skips the review prompt. Inspect the source before running it.

npx skills add https://github.com/cogine-ai/marketplace --skill competitive-brief

The command stays on one line. Scroll horizontally to inspect it before copying.

Prefer a local copy? Download the files currently available to SkillsMP.

Review the source files

Read SKILL.md and any companion files shown by SkillsMP before deciding whether to install.

File Explorer

2 files

SKILL.md

Source instructions · Read-only preview

Back to search Back to installation

Competitive Brief

Produce a decision-oriented comparison, not a feature dump.

Workflow

Establish the decision, target user, comparison scope, and relevant competitors. Include direct, indirect, substitute, and plausible adjacent options when useful.

Research current first-party product, pricing, documentation, changelog, and positioning sources. Use credible secondary evidence for customer sentiment or market context.

Record source dates. Separate verified facts, customer reports, and your inferences.

Compare only dimensions that affect the decision: target user, workflow, capabilities, packaging, strengths, weaknesses, and momentum.

Analyze each competitor's category claim, promised outcome, differentiator, and proof.

Derive strategic implications: where to differentiate, where parity matters, what to deprioritize, and what to monitor.

Output

## Competitive Brief ### Decision and Scope Decision, target user, competitors, and research date. ### Landscape Direct, indirect, substitutes, and adjacent entrants. ### Comparison | Dimension | Us | Competitor A | Competitor B | Evidence | |---|---|---|---|---| ### Positioning Target, category, promised outcome, differentiator, and proof for each. ### Strengths, Weaknesses, and Momentum Evidence-backed, without dismissive language. ### Strategic Implications Differentiate / reach parity / deprioritize / monitor. ### Unknowns Claims that could not be verified and next checks.

Quality Gates

Cite current sources near the claims they support.

Do not treat missing public evidence as proof that a capability does not exist.

Do not invent market share, revenue, customer counts, or roadmap intent.

Make recommendations specific to the stated decision and user.

name	competitive-brief
description	Build an evidence-based competitive brief for a product, competitor set, or feature area. Use when deciding differentiation versus parity, informing product strategy, or preparing a concise competitive view.