| name | email-marketing |
| version | 1.0.0 |
| brand | AgentKits Marketing by AityTech |
| category | core |
| difficulty | intermediate |
| description | Email campaign strategy, automation, and optimization. Use when creating email sequences, improving deliverability, designing automation workflows, or optimizing email performance. |
| triggers | ["email marketing","email campaign","newsletter","deliverability","open rate","click rate","email automation","email list"] |
| prerequisites | ["copywriting"] |
| related_skills | ["email-sequence","copywriting","analytics-attribution"] |
| agents | ["email-wizard","copywriter"] |
| mcp_integrations | {"optional":["hubspot"]} |
| success_metrics | ["open_rate","click_rate","conversion_rate","unsubscribe_rate"] |
Email Marketing
Email campaign strategy, automation, and optimization for engagement and conversion.
Language & Quality Standards
CRITICAL: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
Standards: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
When to Use This Skill
Apply email expertise when:
- Creating email sequences and automations
- Improving deliverability and inbox placement
- Optimizing open rates and click rates
- Designing lifecycle email workflows
- Segmenting audiences for personalization
- A/B testing email elements
Core Concepts
Email Types & Timing
| Type | Purpose | Timing | Frequency |
|---|
| Welcome | Onboard new subscribers | Immediate (<5 min) | Once |
| Nurture | Build trust over time | Drip sequence | 1-2x/week |
| Promotional | Drive sales/signups | Campaign-based | 1-4x/month |
| Transactional | Confirm actions | Triggered | As needed |
| Re-engagement | Win back inactive | 30-90 days inactive | Once per cycle |
Email Performance Benchmarks
| Metric | Acceptable | Good | Excellent |
|---|
| Open Rate | 15-20% | 20-25% | 25%+ |
| Click Rate | 1-2% | 2-5% | 5%+ |
| Click-to-Open | 10-15% | 15-20% | 20%+ |
| Unsubscribe | <1% | <0.5% | <0.2% |
| Bounce Rate | <5% | <2% | <0.5% |
| Spam Complaint | <0.1% | <0.05% | <0.01% |
Email Anatomy
From: [Name] from [Brand] <email@domain.com>
Subject: [Hook + Benefit] (50 chars optimal)
Preview: [Extends subject curiosity] (90-100 chars)
[Personalized greeting]
[Hook - address pain/desire in first line]
[Value delivery - main content]
[Social proof - testimonial/stat - optional]
[Single CTA button - clear action]
[P.S. - additional hook or urgency]
[Signature with human touch]
