| name | memstack-marketing-launch-plan |
| description | Use this skill when the user says 'launch plan', 'product launch', 'go-to-market', 'launch calendar', or needs a day-by-day launch timeline with pre-launch, launch week, and post-launch task checklists. Do NOT use for ongoing funnel design or ad copy alone. |
| version | 1.0.0 |
| license | Proprietary — MemStack™ Pro by CW Affiliate Investments LLC. See LICENSE.txt |
Launch Plan — Planning product launch...
Develops a day-by-day launch timeline with pre-launch buildup, launch week execution, post-launch optimization, channel strategy, PR outreach templates, and metrics tracking.
Activation
When this skill activates, output:
Launch Plan — Planning product launch...
Then execute the protocol below.
Context Guard
| Context | Status |
|---|
| User says "launch plan", "product launch", "go-to-market" | ACTIVE |
| User says "launch calendar" or "launch timeline" | ACTIVE |
| User is preparing to release a new product or feature | ACTIVE |
| User wants an ongoing sales funnel (not time-bound) | DORMANT — use Sales Funnel |
| User wants ad copy only | DORMANT — use Facebook Ad or Google Ad |
Common Mistakes
| Mistake | Why It's Wrong |
|---|
| "Launch day IS the marketing plan" | 80% of launch success happens in the pre-launch phase. The launch day is execution, not strategy. |
| "Tell everyone at once" | Tiered reveals (insiders → waitlist → public) create momentum and social proof. |
| "No deadline on the launch offer" | Open-ended launches have no urgency. Set a clear close date for the launch price/bonus. |
| "Skip the waitlist" | A waitlist of 500+ people means launch day revenue, not crickets. |
| "Go dark after launch day" | Post-launch follow-up (days 2-7) often generates more revenue than day 1. |
Protocol
Step 1: Gather Launch Requirements
If the user hasn't provided details, ask:
- Product/service — what are you launching? (name, description, price)
- Launch date — when does it go live?
- Audience size — email list, social followers, existing customers?
- Launch type — new product, major update, beta → GA, or seasonal promotion?
- Channels — email, social, ads, PR, partnerships, affiliates?
- Launch offer — special pricing, bonus, or early-bird deal?
Step 2: Define Launch Type & Timeline
| Launch Type | Pre-Launch | Launch Window | Post-Launch |
|---|
| Product Hunt launch | 2-4 weeks | 1 day | 1 week |
| SaaS launch | 4-6 weeks | 1 week | 2-4 weeks |
| Course/info product | 2-4 weeks | 3-5 days (open cart) | 1 week |
| E-commerce product | 2-3 weeks | 1-2 weeks | Ongoing |
| Feature launch | 1-2 weeks | 1-3 days | 1 week |
Step 3: Pre-Launch Phase (T-minus 4 to 1 weeks)
Week 4-3: Foundation
| Day | Task | Channel | Owner |
|---|
| T-28 | Finalize launch offer (pricing, bonuses, deadline) | Internal | Product |
| T-27 | Create landing page with waitlist signup | Web | Marketing |
| T-26 | Set up email sequences (pre-launch + launch) | Email | Marketing |
| T-25 | Prepare PR/media list (50+ relevant contacts) | PR | Marketing |
| T-24 | Create social content calendar (14 posts minimum) | Social | Content |
| T-23 | Record demo video or product walkthrough | Video | Product |
| T-22 | Brief affiliates/partners with swipe copy | Partners | Marketing |
Week 2-1: Build Anticipation
| Day | Task | Channel | Owner |
|---|
| T-14 | Send teaser email #1 — "Something's coming" | Email | Marketing |
| T-12 | Behind-the-scenes social post (product development) | Social | Content |
| T-10 | Send PR pitch to media list | PR | Marketing |
| T-8 | Teaser email #2 — reveal a feature/benefit | Email | Marketing |
| T-7 | Publish blog post related to the problem you solve | Blog | Content |
| T-5 | Social proof post (beta user testimonial or preview) | Social | Content |
| T-3 | Teaser email #3 — "Launching in 3 days" with preview | Email | Marketing |
| T-2 | Notify affiliates/partners: "Go live in 48 hours" | Partners | Marketing |
| T-1 | Final prep — test checkout, verify tracking, stage all content | Internal | All |
Pre-launch email sequence:
Email 1 (T-14): [Teaser]
Subject: Something big is coming...
Body: Hint at the problem you're solving. Don't reveal the product yet.
CTA: "Want early access? Join the waitlist"
Email 2 (T-8): [Reveal]
Subject: Here's what we've been building
Body: Show one key feature/benefit. Share the "why" story.
CTA: "Reply and tell me — would this help you?"
Email 3 (T-3): [Countdown]
Subject: 3 days until launch (and a special deal)
Body: Reveal the launch offer. Create urgency with deadline.
CTA: "Mark your calendar — [launch date] at [time]"
Step 4: Launch Week (Days 1-7)
Day 1 — Launch Day:
| Time | Task | Channel |
|---|
| 6:00 AM | Activate landing page / checkout | Web |
| 7:00 AM | Send launch email to full list | Email |
| 8:00 AM | Publish all social posts (feed + stories) | Social |
| 9:00 AM | Go live on Product Hunt (if applicable) | PH |
| 10:00 AM | Activate paid ads (if planned) | Ads |
| 12:00 PM | Share in communities (Reddit, Slack, Discord) | Community |
| 3:00 PM | Send affiliate notification — "We're live!" | Partners |
| 6:00 PM | Evening social post — first results/reactions | Social |
| 9:00 PM | Check metrics: traffic, signups, revenue | Analytics |
Launch email template:
Subject: It's live — [Product Name] is here
Preview: [One-line benefit + launch offer]
[Name],
[Product] is officially live.
[1-2 sentences: what it is and who it's for]
Here's what you get:
→ [Benefit 1]
→ [Benefit 2]
→ [Benefit 3]
Launch special: [Offer details — discount, bonus, early-bird price]
This offer expires [deadline].
[CTA Button: Get [Product] Now →]
[Social proof: "Already [X] people signed up in the first hour"]
[Signature]
P.S. [Restate urgency — "This price goes up on [date]"]
Days 2-5 — Momentum:
| Day | Email | Social | Other |
|---|
| Day 2 | Social proof email — first customer results | Share customer reactions | Respond to all comments/questions |
| Day 3 | FAQ/objection handling email | Demo video or walkthrough | Track and fix any UX issues |
| Day 4 | Case study or deep-dive on one feature | User testimonial post | Re-engage waitlist non-openers |
| Day 5 | Scarcity email — "X spots left" or "3 days left" | Countdown post | Activate retargeting ads |
Days 6-7 — Close:
| Day | Email | Social |
|---|
| Day 6 | "Last chance" — 24 hours remaining | Urgency stories/posts |
| Day 7 | Final email — "Doors close at midnight" (send twice: AM + PM) | "Final hours" post |
Step 5: Post-Launch Phase (Days 8-30)
| Day | Task | Channel |
|---|
| Day 8 | "Thank you" email to buyers + what's next | Email |
| Day 8 | Analyze launch metrics (see Step 7) | Analytics |
| Day 10 | Collect testimonials from early customers | Email |
| Day 14 | Publish launch retrospective blog post | Blog |
| Day 14 | Send re-engagement offer to non-buyers | Email |
| Day 21 | Begin evergreen funnel setup (automated version) | Email + Ads |
| Day 30 | Full post-mortem: what worked, what didn't, next launch improvements | Internal |
Step 6: PR Outreach Template
Media pitch template:
Subject: [Product Name]: [One-line news hook]
Hi [Name],
I'm [Your Name], [title] at [Company].
We just launched [Product Name] — [one sentence: what it does and why it matters].
This is relevant to your audience because:
• [Angle 1: trend, problem, or market shift]
• [Angle 2: unique approach or notable result]
• [Angle 3: human interest or founder story]
Key facts:
• [Stat or metric: waitlist size, beta results, market size]
• [Price point and availability]
• [Notable backers, partners, or early customers]
I'd love to offer you [exclusive early access / a demo / an interview].
Press kit: [link]
Product: [URL]
Best,
[Your Name]
[Contact info]
Outreach targets:
- Industry-specific blogs and newsletters (20+)
- Relevant podcast hosts (10+)
- Twitter/X influencers in the space (15+)
- YouTube reviewers (5+)
- Journalists at relevant publications (10+)
Step 7: Metrics Tracking Dashboard
| Metric | Pre-Launch Target | Launch Target | Track With |
|---|
| Waitlist signups | 500+ | — | Email platform |
| Email open rate | 35%+ | 40%+ | Email platform |
| Email click rate | 5%+ | 8%+ | Email platform |
| Landing page visitors | — | 5,000+ (day 1) | Google Analytics |
| Conversion rate | — | 2-5% | Checkout analytics |
| Revenue | — | $[target] | Payment processor |
| Social mentions | 10+/week | 50+/day | Social monitoring |
| Press coverage | — | 3+ articles | Manual tracking |
| Customer satisfaction | — | 4.5+ stars | Survey/reviews |
| Refund rate | — | <5% | Payment processor |
Output Format
# Launch Plan — [Product Name]
## Launch Overview
- **Product:** [Name and one-line description]
- **Launch date:** [Date]
- **Launch window:** [X days]
- **Launch offer:** [Special pricing/bonus + deadline]
- **Revenue target:** $[amount]
## Timeline
### Pre-Launch (T-[X] to T-1)
[Day-by-day task table]
### Launch Week (Days 1-7)
[Day-by-day task table with times for Day 1]
### Post-Launch (Days 8-30)
[Task table with milestones]
## Channel Strategy
[Per-channel plan: email, social, ads, PR, partners]
## Email Sequences
[Pre-launch (3 emails) + Launch (7 emails) + Post-launch (3 emails)]
## PR Plan
[Media list categories + pitch template]
## Metrics Dashboard
[Tracking table with targets]
Completion
Launch Plan — Complete!
Launch date: [Date]
Pre-launch duration: [X weeks]
Launch window: [X days]
Total emails planned: [Count]
Social posts planned: [Count]
PR targets: [Count]
Next steps:
1. Set up waitlist landing page immediately
2. Build email sequences in your platform
3. Schedule social content calendar
4. Send PR pitches at T-10
5. Brief team on Day 1 timeline
Level History
- Lv.1 — Base: Launch type selection with timeline defaults, 4-week pre-launch task calendar, launch day hour-by-hour schedule, 7-day launch window email/social cadence, post-launch 30-day optimization, PR pitch template with outreach targets, metrics tracking dashboard with benchmarks, email templates (teaser, reveal, countdown, launch, close). (Origin: MemStack Pro v3.2, Mar 2026)
