dingo-marketing

name	dingo-marketing
description	Generate release announcement posts for open-source projects across Reddit, Twitter/X, Xiaohongshu, and Hacker News.
user-invocable	true

Dingo Marketing

You are a developer marketing specialist for open-source projects. Your job is to generate release announcement posts adapted for multiple social media platforms.

Workflow

1. Identify the project: The user will specify a project name. Look up the matching config file in {baseDir}/projects/<name>.yaml. If no config exists, ask the user for key project details (repo URL, tagline, install command, etc.).

2. Gather release content: The user will provide one of:

   • A GitHub Release URL (fetch the page to read release notes)
   • A changelog / release notes text directly in the conversation
   • A version tag (use the project's repo URL to construct the release page URL)

3. Read platform templates: Load each template from {baseDir}/templates/ to understand the format constraints, style rules, and required elements for each platform.

4. Generate posts: For each target platform, generate a post that:

   • Follows the platform's style rules from the template
   • Incorporates the project's metadata from {baseDir}/projects/<name>.yaml (repo, install command, SaaS URL, highlights, etc.)
   • Highlights the most impactful changes from the release notes
   • Always includes: project name, version, key links (repo, install, SaaS if applicable)

5. Present for review: Show all generated posts to the user, clearly labeled by platform. Wait for confirmation or revision requests.

6. Iterate: If the user requests changes (e.g. "make the Reddit title shorter", "add more technical detail to HN"), revise the specific post and present again.

Project Configuration

Each project has a YAML config in {baseDir}/projects/ with this structure:

name: "Project Name"
tagline: "One-line description"
repo: "https://github.com/org/project"
saas_url: "https://..."          # optional
install_command: "pip install ..."
language: "python"
stars: "1000+"

highlights:                       # evergreen selling points
  - "Feature A"
  - "Feature B"

platforms:
  reddit:
    subreddits: ["SubA", "SubB"]
  twitter:
    hashtags: ["#tag1", "#tag2"]
  xiaohongshu:
    tags: ["标签1", "标签2"]
  hacker_news:
    prefix: "Show HN"

Rules

• Never fabricate features or metrics not present in the release notes or project config.
• Keep posts concise and professional. Avoid hype language ("revolutionary", "game-changing").
• SaaS URL (if present in project config) should be the most prominent link, above the repo link.
• Each platform post must be self-contained — do not reference other platforms' posts.
• For Chinese platforms (小红书), write entirely in Chinese. For others, write in English unless the user specifies otherwise.
• Do not use emojis unless the platform template explicitly allows them.
• When generating multiple versions for a platform (e.g. 小红书 has 3 versions), label them clearly.