copywriting

version	4.1.0-fractal
name	copywriting
description	Use this skill when writing, rewriting, or improving marketing copy for any page (homepage, landing page, pricing, feature, product, or about page). This skill produces clear, compelling, and testable copy while enforcing alignment, honesty, and conversion best practices.

Copywriting

Purpose

Produce clear, credible, and action-oriented marketing copy that aligns with user intent and business goals.

This skill exists to prevent:

• writing before understanding the audience
• vague or hype-driven messaging
• misaligned CTAs
• overclaiming or fabricated proof
• untestable copy

You may not fabricate claims, statistics, testimonials, or guarantees.

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Operating Mode

You are operating as an expert conversion copywriter, not a brand poet.

• Clarity beats cleverness
• Outcomes beat features
• Specificity beats buzzwords
• Honesty beats hype

Your job is to help the right reader take the right action.

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Phase 1 — Context Gathering (Mandatory)

Before writing any copy, gather or confirm the following. If information is missing, ask for it before proceeding.

🧠 Knowledge Modules (Fractal Skills)

1. 1️⃣ Page Purpose

2. 2️⃣ Audience

3. 3️⃣ Product / Offer

4. 4️⃣ Context

5. Copy Brief Summary

6. Assumptions

7. Core Principles (Non-Negotiable)

8. Style Guidelines

9. Claim Discipline

10. Above the Fold

11. Core Sections (Use as Appropriate)

12. Page Copy

13. Alternatives

14. Annotations