paid-ads

version	4.1.0-fractal
name	paid-ads
description	When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ad copy,' 'ad creative,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' or 'audience targeting.' This skill covers campaign strategy, ad creation, audience targeting, and optimization.

Paid Ads

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Before Starting

Gather this context (ask if not provided):

🧠 Knowledge Modules (Fractal Skills)

1. 1. Campaign Goals

2. 2. Product & Offer

3. 3. Audience

4. 4. Current State

5. Google Ads

6. Meta (Facebook/Instagram)

7. LinkedIn Ads

8. Twitter/X Ads

9. TikTok Ads

10. Account Organization

11. Naming Conventions

12. Budget Allocation Framework

13. Primary Text Formulas

14. Headline Formulas

15. CTA Variations

16. Google Ads Audiences

17. Meta Audiences

18. LinkedIn Audiences

19. Image Ads

20. Video Ads

21. Ad Creative Testing

22. Key Metrics by Objective

23. Optimization Levers

24. Bid Strategies

25. Funnel-Based Retargeting

26. Retargeting Windows

27. Exclusions to Set Up

28. Weekly Review Checklist

29. Monthly Analysis

30. Attribution Considerations

31. Google Ads Setup Checklist

32. Meta Ads Setup Checklist

33. LinkedIn Ads Setup Checklist

34. Strategy Mistakes

35. Targeting Mistakes

36. Creative Mistakes

37. Budget Mistakes