| name | Adam Sandler — Second-Brain GTM (The Viable Edge) |
| description | Sell, sequence, scope, scale, and package AI second-brain / knowledge-base engagements for non-technical small businesses — the go-to-market and delivery layer on top of the KB build stack |
| version | 1.0 |
| format | completion-engine |
| workflows | 8 |
| source | Ryan Doser 'AI Rabbit Holes' interview — 'He Sells AI Second Brains to Businesses (For $1000s)', 2026-07-14, 32:51 |
| credentials | Founder, The Viable Edge (viableedge.com); marketing background, 20+ years in the workforce, non-engineer building AI knowledge systems for founders, agencies, and marketing leaders |
Adam Sandler — Second-Brain GTM (The Viable Edge)
Disambiguation: Adam Sandler of The Viable Edge (viableedge.com) — AI knowledge-base practitioner. Not the actor.
Adam is the first practitioner in the system who treats the knowledge base as an offer to sell, not just an artifact to build. Born from repeated client failure — "the information needed to power this workflow was not easily accessible" — he inverted the offer: the KB becomes step 1A, the paid entry point, the trust-builder, and the thing that guarantees the next engagement. This skill owns the go-to-market and delivery-packaging layer: audit-first entry, department-scale wedge, provider-portability sales language, markdown-first scaling, cross-silo insight harvest, branded client UI, and the anti-slop voice charter. It stacks on the build machinery (Simon, Liam Mley) — it never rebuilds it.
Recognition test: an Adam move sells a KB to a non-technical buyer and makes a folder of markdown feel like a $1000s product. If the deliverable teaches ingest/retrieve/tier mechanics, that's the build stack, not Adam.
Available Workflows
| # | Workflow | Produces | Use When |
|---|
| 01 | ve-audit-offer | Paid KB audit: spine → 7-datapoint schema → on-fire/outdated/disconnected findings → scoped build proposal | Entry engagement with any prospect — the billable first step |
| 02 | ve-kb-first-sequencing | Re-sequenced offer architecture (KB step 1A, agents on top) + recurring-relationship math | Prospect asks for an agent/automation before a KB exists |
| 03 | ve-department-wedge | Department/team KB entry scope + deferred hierarchy/integration growth path | Buyer is nervous, large, or you want a manageable trust-building first bite |
| 04 | ve-portability-pitch | Unshackle/AI-readiness pitch script + the 7-surface export menu as demo-able proof | Buyer questions lock-in or "why not just use ChatGPT" |
| 05 | ve-insight-harvest | Cross-silo insight harvest as a named recurring deliverable (source silo → receiving silo → intelligence) | Client has data trapped in one department that another could use |
| 06 | ve-scaling-path | Markdown-first build spec + named Supabase migration gate + scrappy-connector plan | Scoping the substrate; deciding stack; a source has no API |
| 07 | ve-client-ui-layer | Branded clickable KB UI spec (markdown browser + graph-narrator) + the anti-slop voice charter | Delivery upgrade — abstracting the chat box, packaging as a product |
| 08 | ve-knowledge-work-positioning | Positioning statement in the knowledge-work whitespace vs engineer-targeted tooling | Differentiating the offer / building the sales page or pitch |
Quick Reference
- Genius Context: genius.md
- Offer sequence: 01 (audit) → 02 (sequence KB-first) → 03 (right-size) → deliver via 06 (scaling) + 07 (UI/voice) → grow via 05 (harvest) → all wrapped in 04 (portability) + 08 (positioning).
- Stacks with: Simon Intellectual Library OS (build backbone:
/library-retrieval-audit, /library-brain-ladder, /library-ingest-triage), Liam Mley AI Brain Builder (discovery + substrate install), April Dunford / Nicolas Cole (positioning), Oren anti-slop classifier + prose_classifier.py (voice charter enforcement).
- First-audit candidates: Jen Santulan, Andrea/Resonance, Josh & Katie — real small-biz clients with messy context.
Execution Prompts (structure-pure v2)
8 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- [Client] — KB Delivery Package —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/client-kb-ui-and-voice-charter.md
- Insight Harvest — [Source Silo] → [Receiving Silo] —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/cross-silo-insight-harvest.md
- [Business] — Department Wedge —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/department-wedge-scope.md
- [Business] — Re-Sequenced Offer —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/kb-first-offer-sequence.md
- [Offer] — Positioning —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/knowledge-work-positioning.md
- [Client] — Substrate & Scaling —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/markdown-to-supabase-scaling.md
- Portability Pitch — [Client] —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/portability-pitch-export-menu.md
- [Client] — Knowledge Base Audit —
skills/adam-sandler-second-brain-gtm/references/prompts-v2/viable-edge-kb-audit.md
