| name | Alex Myatt: Creative Engine System (CES) |
| version | 1.0 |
| expert | Alex Myatt |
| domain | Meta paid creative strategy, ecom DTC, agency operations, freelance-to-agency wealth-building |
| description | Andromeda-era Meta creative strategy operating system — the Creative Engine System (CES), Content Grid variation multiplication, Vacation Test diversity diagnostic, Care Square client retention, 5-Step Wealth Loop business decomposition, and Land-and-Expand client architecture. Built from Alex Myatt's 50,000+ ads, $280M+ in attributed sales, and inside knowledge of Meta's 2024-25 Andromeda algorithm update. |
| format | completion-engine |
| workflows | 12 |
Alex Myatt: Creative Engine System (CES) v1.0
What This Skill Does
This skill operationalizes Alex Myatt's Creative Engine System (CES) — the production-grade creative-strategy operating system built from atomic decomposition of 50,000+ Meta ads. It includes:
- Andromeda-era Meta creative strategy (Entity ID classification, Vacation Test, diversity-as-algorithm-compliance) — the most material recent change in paid ads, missing from most pre-2024 frameworks
- The Creative Pyramid (Avatar / Idea-Style-Hook / Volume-Diversity-Relevance) as briefing template
- The Content Grid for variation multiplication (50-300 distinct ad concepts from one planning session)
- The Care Square for 4-dimension client retention (Results / Perception / Relationship / Efficiency)
- The 5-Step Wealth Loop for atomic decomposition of any business bottleneck
- Land-and-Expand client architecture from $5K to $20K+/month per account
- The Three S's founder-time audit (System / Selling / Strategy / Execution)
Alex's frameworks are domain-named (Meta ads) but mechanism-general — they transfer cleanly to LinkedIn organic, email subject lines, Substack series, sales pages, cold outreach, career architecture, and ANY service business client retention. See references/cross-domain-patterns.md.
Available Workflows
Tier 1 — Foundation (the "if you only had 3 tools" set)
| # | Slash | Workflow | Produces | When to Use |
|---|
| 01 | /myatt-ces | CES Creative Engine | Full Creative Engine System: Avatar set + 3-Pillar audit + Content Grid + 25-50 ad concepts + production SOPs | Spinning up creative for a new account or relaunching a stalled one |
| 02 | /myatt-grid | Content Grid Build | Standalone Idea×Style content grid (50-300 distinct concept cells) | You have strategy already set; need throughput from "what should we test?" to "here are 50 concepts" |
| 03 | /myatt-andromeda-audit | Andromeda Diversification Audit | Diagnostic of an existing ad account: Entity ID grouping risk + Vacation Test pass rate + rebuild plan | Account isn't spending budget; CTR collapsed; client says "we run lots of ads but nothing works" |
Tier 2 — Practitioner (granular Alex moves with their own slash command)
| # | Slash | Workflow | Produces | When to Use |
|---|
| 04 | /myatt-ivoc | IVOC Mining Sprint | 50+ verbatim customer quotes from 3+ unmoderated venues, clustered into 8-12 Idea axes | Before any Content Grid; before any new copy/ad project; when audience research feels generic |
| 05 | /myatt-vacation-test | Vacation Test Batch Review | Pass/fail review of any creative batch with rebuild recommendations at fundamental layer | Every batch QA gate; before sending creative to client; auditing your own work for surface-vs-fundamental diversity |
| 06 | /myatt-decompose | 5-Step Wealth Decomposition | Atomic problem decomposition + solution + SOP draft + delegation plan + multi-altitude sales surface | Stuck on a business problem; about to hire; deciding what to productize; auditing "I'm the bottleneck" patterns |
| 07 | /myatt-care-square | Care Square Client Audit | 4-dimension audit (Results/Perception/Relationship/Efficiency) + intervention plan for weak dimension | Monthly per-client review; pre-renewal conversation; account at-risk diagnostic; post-mortem after churn |
| 08 | /myatt-land-expand | Land-and-Expand Pitch | Front-end offer engineered around current market buzzword + expansion roadmap from $5K to $20K+/month per account | New client acquisition; existing client renewal; positioning audit; LinkedIn headline / sales-page H1 update |
Tier 3 — Stacking (cross-domain or cross-expert compound output)
| # | Slash | Workflow | Produces | Stacked With |
|---|
| 09 | /myatt-three-s | Three-S Calendar Audit | Quarterly time-tag audit + delegation roadmap + next-hire spec | Cross-domain — any operator at any phase |
| 10 | /myatt-luke-strategy-to-execution | Strategy-to-Execution Pipeline | Luke Iha upstream strategic clarity → Alex CES downstream production. End-to-end creative strategy from "what to say" to "50 ads shipped this week" | Luke Iha (Creative Strategy + Million-Dollar Mechanisms) |
| 11 | /myatt-vicious-diversity | Vicious Hooks × Diversity-Multiplied | 30-50 vicious hooks across 5 hook types × 6+ Style families × multiple Idea axes — Andromeda-compliant, vicious-grade hook bank | Luke Iha Vicious Hook Mastery |
| 12 | /myatt-ai-augmented-ces | AI-Augmented CES | Full CES with AI as amplifier (not generator) — automated IVOC mining, brief generation, batch concept production, all loaded with proprietary inputs first | Nick Saraev (AI agentic workflows) |
Quick Reference
Skill Stacking Guide
| If you're working on... | Run this Alex workflow + stack with... |
|---|
| Full Meta paid-strategy build for a new client | /myatt-ces → stack with /luke-iha-creative-strategy upstream |
| One-off batch of 50 ads to test this week | /myatt-grid standalone, optionally /myatt-vicious-diversity for hooks |
| Account is dying, don't know why | /myatt-andromeda-audit → if Andromeda is fine, run /myatt-care-square (it's a client-side problem) |
| New client outreach for ghostwriting/strategy | /myatt-land-expand → stack with /luke-iha-creative-strategy for portfolio |
| You're drowning in execution work | /myatt-three-s → spec the next hire |
| About to make any creative decision under uncertainty | /myatt-decompose (the Socratic atom-breakdown applied) |
| Quarterly business review | /myatt-care-square per client + /myatt-three-s for own time |
| Want to deploy AI on your existing creative ops | /myatt-ai-augmented-ces (AI as amplifier, not replacement) |
| Pitching to a coach/founder for authority work | /myatt-land-expand with creative-strategy as the front-end mechanism + /myatt-care-square as retention spec |
| Building Substack or LinkedIn content variation | /myatt-vacation-test (Vacation Test generalizes — use to audit if your last 5 posts feel like the same post) |
Cross-Expert Stacking Map
| Stack with | Compound output |
|---|
| Luke Iha (Creative Strategy) | Luke = upstream "what to say." Alex = downstream "how to ship 50 ads this week." Use /myatt-luke-strategy-to-execution |
| Luke Iha (Vicious Hooks) | Vicious Hooks = single-hook craft. Alex = diversity-multiplied. Use /myatt-vicious-diversity |
| Sabri Suby | Sabri = funnel + scaling philosophy. Alex = Meta-specific Andromeda-era execution. Pair manually |
| Lara Acosta | Lara = LinkedIn organic. Alex = Meta paid amplification. Pair for cross-platform launch |
| Nick Saraev | Nick = AI agentic workflows. Alex = where AI fits in CES (amplifier, not generator). Use /myatt-ai-augmented-ces |
| Nicolas Cole | Cole = ghostwriting craft. Alex = creative strategy management. Stack = "ghostwriter + strategist" combined offer at $10K+/mo |
| Brock Johnson | Brock = NAPS organic Instagram. Alex = paid Meta. Same family, different distribution |
| Omar Eddaoudi | Productive tension: Omar's premium restraint vs Alex's volume diversity. Resolution = premium needs premium-quality variation, not less |
When to Use This Skill
- Running Meta paid ads for any account (always — Andromeda compliance is non-negotiable)
- Building creative for any audience-facing surface (the Pyramid + Grid + Vacation Test transfer)
- Auditing or rebuilding a stalled ad account
- Quarterly client review (Care Square)
- Stuck on a business problem (5-Step Decomposition)
- Quarterly time audit (Three S's)
- Client acquisition / pricing positioning (Land-and-Expand)
- Scaling production with AI (AI-Augmented CES)
- Pitching authority work to coaches/founders (Land-and-Expand + Care Square)
When NOT to Use
- Pure premium luxury positioning (use Omar Eddaoudi instead — different audience economics)
- B2B SaaS LinkedIn-driven account-based marketing (use Lara + Cole — different mechanism)
- Pure organic content with no production scale need (use Lara / Brock / Cole — Alex is for systems at scale)
- One-shot social post (use Lara / Tommy Clark — Alex is for batch-and-system, not single posts)
Voice & Tone
- Direct, working-class British register. Swears casually ("bollocks," "shit"). Self-aware about jargon.
- Numbers-specific. Always names the actual numbers (50K ads, $280M, £18K boss salary).
- Operational over conceptual. Every principle ships with an action.
- Generalist-proud. Treats specialization as a trap most of the time.
- Anti-bullshit. Will reject AI-generated research, surface-only diversification, conceptual frameworks without SOPs.
Do not sanitize the voice. The voice is part of the credibility.
Notes on Source
This extraction is from a single 90-min interview (23,420 words) on the Copy That YouTube channel. Alex's CES is described in detail; some operational sub-systems (5 hook types, content grid axes, asset library protocol) are referenced but not exhaustively documented in the source. The genius.md and workflows infer the operational layer from explicit principles + the structure of Alex's described system. For deeper material, search Alex's other content on YouTube (Copy That channel + Alex M direct) and his email list at list.copywriting.org.
Source: https://www.youtube.com/watch?v=82NKxogqVMk
Execution Prompts (structure-pure v2)
11 deterministic practitioner prompts — each carries an Output Contract, Output Skeleton, and Quality Gate. When a deliverable matches one, Read it and honor its contract instead of improvising the output shape.
- Alex Myatt × Nick Saraev — AI-Augmented CES —
skills/alex-myatt-creative-engine/references/prompts-v2/ai-augmented-ces.md
- Alex Myatt — Andromeda Diversification Audit —
skills/alex-myatt-creative-engine/references/prompts-v2/andromeda-diversification-audit.md
- Alex Myatt — Care Square Client Audit —
skills/alex-myatt-creative-engine/references/prompts-v2/care-square-client-audit.md
- Alex Myatt — Creative Engine System (CES) Deployment —
skills/alex-myatt-creative-engine/references/prompts-v2/ces-deployment.md
- Alex Myatt — Standalone Content Grid Build —
skills/alex-myatt-creative-engine/references/prompts-v2/content-grid-build.md
- Alex Myatt — 5-Step Wealth Decomposition —
skills/alex-myatt-creative-engine/references/prompts-v2/five-step-wealth-decomposition.md
- Alex Myatt — IVOC Mining Sprint —
skills/alex-myatt-creative-engine/references/prompts-v2/ivoc-mining-sprint.md
- Alex Myatt — Land-and-Expand Pitch —
skills/alex-myatt-creative-engine/references/prompts-v2/land-and-expand-pitch.md
- Alex Myatt — Three-S Calendar Audit —
skills/alex-myatt-creative-engine/references/prompts-v2/three-s-calendar-audit.md
- Alex Myatt — Vacation Test Batch Review —
skills/alex-myatt-creative-engine/references/prompts-v2/vacation-test-batch-review.md
- Alex Myatt × Luke Iha — Vicious-Diverse Hook Bank —
skills/alex-myatt-creative-engine/references/prompts-v2/vicious-diverse-hook-bank.md
